Author

Richard Ball

Bio Summary

Richard leads Demand Marketing at REVIEWS.io, where he’s played a hands-on role in scaling the company into one of the most trusted platforms in the eCommerce space. With a background in creative strategy and a deep understanding of what makes merchants tick, he brings a practical, results-first mindset to everything he does. Expect his posts to be rooted in real-world insights and focused on what drives meaningful outcomes - not just metrics.

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The Ultimate Online Reputation Audit Checklist
Manage & Collect

The Ultimate Online Reputation Audit Checklist

Richard Ball
June 5, 2025
•
7 min read
How to Repurpose Customer Reviews Across Your Marketing Channels
Marketing

How to Repurpose Customer Reviews Across Your Marketing Channels

Richard Ball
May 30, 2025
•
4 min read
How AI Sentiment Analysis Helps Ecommerce Brands Grow Faster
Ecommerce

How AI Sentiment Analysis Helps Ecommerce Brands Grow Faster

Richard Ball
May 6, 2025
•
7 min read
Oliver Bonas with Tom&Co and REVIEWS.io: A Decade of Digital Innovation
Case Studies

Oliver Bonas with Tom&Co and REVIEWS.io: A Decade of Digital Innovation

Richard Ball
March 20, 2025
•
5 min read
Social Shopping 101: Why Every Brand Needs to Sell on Social Media
Ecommerce

Social Shopping 101: Why Every Brand Needs to Sell on Social Media

Richard Ball
March 18, 2025
•
8 min read
How Bübchen Boosted Growth with REVIEWS.io and helpingbrands
Case Studies

How Bübchen Boosted Growth with REVIEWS.io and helpingbrands

Richard Ball
January 24, 2025
•
6 min read
5 Steps to Social Commerce Success
Ecommerce

5 Steps to Social Commerce Success

Richard Ball
January 22, 2025
•
7 min read
10 Examples of Great Customer Surveys That Drive Better Responses
Manage & Collect

10 Examples of Great Customer Surveys That Drive Better Responses

Richard Ball
December 6, 2024
•
8 min read
10 Types of Customer Surveys Every Ecommerce Merchant Should Use
Ecommerce

10 Types of Customer Surveys Every Ecommerce Merchant Should Use

Richard Ball
November 13, 2024
•
8 min read
How Sand Cloud Boosted Revenue by Switching to REVIEWS.io & Influence
Case Studies

How Sand Cloud Boosted Revenue by Switching to REVIEWS.io & Influence

Richard Ball
October 10, 2024
•
5 min read
Maximize Your BFCM Success with Strategic Quick Wins
Ecommerce

Maximize Your BFCM Success with Strategic Quick Wins

Richard Ball
September 27, 2024
•
How to Leverage eCommerce Survey Data to Improve CX
Ecommerce

How to Leverage eCommerce Survey Data to Improve CX

Richard Ball
September 11, 2024
•
5 min read
How to Leverage Your Tech Stack to Re-engage Customers for the Holiday Season
Ecommerce

How to Leverage Your Tech Stack to Re-engage Customers for the Holiday Season

Richard Ball
September 5, 2024
•
3 min read
How Ivel Valley Bird Food Transformed its Magento Store with Aware Digital & REVIEWS.io
Case Studies

How Ivel Valley Bird Food Transformed its Magento Store with Aware Digital & REVIEWS.io

Richard Ball
July 30, 2024
•
7 min
How Hunter & Gather Unlocked the Full Potential of Reviews and UGC with REVIEWS.io
Case Studies

How Hunter & Gather Unlocked the Full Potential of Reviews and UGC with REVIEWS.io

Richard Ball
June 12, 2024
•
Research Online, Purchase Offline: How to Turn the ROPO Effect into an eCommerce Opportunity

Research Online, Purchase Offline: How to Turn the ROPO Effect into an eCommerce Opportunity

Richard Ball
May 13, 2024
•
How Earthly Uses REVIEWS.io and Firework to Drive Sales Through Storytelling
Case Studies

How Earthly Uses REVIEWS.io and Firework to Drive Sales Through Storytelling

Richard Ball
April 25, 2024
•
Reduce Cart Abandonment Rates: 5 Ways to Prevent Lost Sales with Reviews and UGC
Ecommerce

Reduce Cart Abandonment Rates: 5 Ways to Prevent Lost Sales with Reviews and UGC

Richard Ball
April 1, 2024
•
4 min read
How Love Sweat Fitness Leveraged The Power Of UGC With REVIEWS.io to Achieve Growth
Case Studies

How Love Sweat Fitness Leveraged The Power Of UGC With REVIEWS.io to Achieve Growth

Richard Ball
April 15, 2024
•
How BOXRAW Significantly Elevated Their Customer Experience Achieving 98% Positive Reviews with REVIEWS.io & Address Validator
Case Studies

How BOXRAW Significantly Elevated Their Customer Experience Achieving 98% Positive Reviews with REVIEWS.io & Address Validator

Richard Ball
April 5, 2024
•
Mid-Range Reviews: The Benefits of 2, 3 and 4 Star Ratings and How to Leverage Them
Manage & Collect

Mid-Range Reviews: The Benefits of 2, 3 and 4 Star Ratings and How to Leverage Them

Richard Ball
March 8, 2024
•
Top 5 Customer Retention Challenges and How to Solve Them
Ecommerce

Top 5 Customer Retention Challenges and How to Solve Them

Richard Ball
February 29, 2024
•
6 min read
Why Garden Street Gin Club Chose REVIEWS.io to Enhance Customer Trust
Case Studies

Why Garden Street Gin Club Chose REVIEWS.io to Enhance Customer Trust

Richard Ball
February 22, 2024
•
How to Get More 5-Star Google Reviews for Your eCommerce Store
Google Reviews

How to Get More 5-Star Google Reviews for Your eCommerce Store

Richard Ball
November 8, 2024
•
Major Tech Updates That Have Transformed eCommerce in 2023 - What’s Next for 2024?
Marketing

Major Tech Updates That Have Transformed eCommerce in 2023 - What’s Next for 2024?

Richard Ball
January 12, 2024
•
7 min read
8 eCommerce Trends for 2024 (and How to Leverage Them)
Ecommerce

8 eCommerce Trends for 2024 (and How to Leverage Them)

Richard Ball
November 27, 2023
•
5 min read
How to Enhance CX with Zero-Party Data this BFCM
Manage & Collect

How to Enhance CX with Zero-Party Data this BFCM

Richard Ball
November 9, 2023
•
5 min read
How to Build the Ultimate BFCM Tech Stack: 12 Tools for Holiday Success
Ecommerce

How to Build the Ultimate BFCM Tech Stack: 12 Tools for Holiday Success

Richard Ball
October 31, 2023
•
7 min read
BFCM Checklist 2023: How to Prepare Your Online Store for Success
Ecommerce

BFCM Checklist 2023: How to Prepare Your Online Store for Success

Richard Ball
October 16, 2023
•
7 mins
How to Optimize Your BFCM Strategy with AI Sentiment Analysis
Marketing

How to Optimize Your BFCM Strategy with AI Sentiment Analysis

Richard Ball
September 13, 2023
•
4 min read
Why Jimmy's Iced Coffee Switched From Trustpilot To Drive Sales, Traffic & Reviews
Case Studies

Why Jimmy's Iced Coffee Switched From Trustpilot To Drive Sales, Traffic & Reviews

Richard Ball
September 5, 2023
•
4 min read
Value-Based Pricing: Your Key to Differentiation and Customer Retention
Marketing

Value-Based Pricing: Your Key to Differentiation and Customer Retention

Richard Ball
August 15, 2023
•
6 min read
AI Generated Content: What Place Does it Have in eCommerce Marcomms?
Marketing

AI Generated Content: What Place Does it Have in eCommerce Marcomms?

Richard Ball
July 31, 2023
•
5 min read
eCommerce Growth Strategies: 7 Ways to Elevate the Customer Experience
Marketing

eCommerce Growth Strategies: 7 Ways to Elevate the Customer Experience

Richard Ball
July 24, 2023
•
5 min read
How Tumbl Trak Increased Their Google Seller Rating Using Our Integrations
Case Studies

How Tumbl Trak Increased Their Google Seller Rating Using Our Integrations

Richard Ball
July 19, 2023
•
3 min read
How AYM Uses Review Attributes to Shape Sustainable Fashion
Case Studies

How AYM Uses Review Attributes to Shape Sustainable Fashion

Richard Ball
June 30, 2023
•
4 min read
Building Trust, Spreading Love: Gay Pride Shop
Case Studies

Building Trust, Spreading Love: Gay Pride Shop

Richard Ball
June 21, 2023
•
3 min
Subscription Commerce: How to Attract & Retain a Repeat Customer Base
Ecommerce

Subscription Commerce: How to Attract & Retain a Repeat Customer Base

Richard Ball
June 5, 2023
•
6 min read
Sustainability for eCommerce: How to Reduce Environmental Impact While Increasing Profit Margins
Ecommerce

Sustainability for eCommerce: How to Reduce Environmental Impact While Increasing Profit Margins

Richard Ball
May 31, 2023
•
5 min read
The 80/20 rule: How to identify customers who are doing the most for your eCommerce business
Ecommerce

The 80/20 rule: How to identify customers who are doing the most for your eCommerce business

Richard Ball
May 25, 2023
•
5 min read
How Popov Leather Enhances Customer Experience With REVIEWS.io, Influence.io and Klaviyo
Case Studies

How Popov Leather Enhances Customer Experience With REVIEWS.io, Influence.io and Klaviyo

Richard Ball
May 16, 2023
•
4 min read
Everyday Consumers VS Celebrity Endorsement: Why Løci uses Reviews to Build Authenticity
Case Studies

Everyday Consumers VS Celebrity Endorsement: Why Løci uses Reviews to Build Authenticity

Richard Ball
May 10, 2023
•
How eCommerce Brands Drive Long Term Profitability with Reviews + Loyalty
Marketing

How eCommerce Brands Drive Long Term Profitability with Reviews + Loyalty

Richard Ball
November 1, 2024
•
4 min read
Victoria Health’s Strategy for Building Trust Through Authentic, Verified Reviews
Case Studies

Victoria Health’s Strategy for Building Trust Through Authentic, Verified Reviews

Richard Ball
April 11, 2023
•
4 min read
Giesswein's Success Story: Boosting Conversions and Collecting Targeted Feedback with REVIEWS.io
Case Studies

Giesswein's Success Story: Boosting Conversions and Collecting Targeted Feedback with REVIEWS.io

Richard Ball
March 27, 2023
•
3 min read
How Start-Up Merchant Faerly Uses Our Google Licensed Partnership for Smarter Review Collection
Case Studies

How Start-Up Merchant Faerly Uses Our Google Licensed Partnership for Smarter Review Collection

Richard Ball
March 17, 2023
•
5 min read
Crafting Effective Review Invitations: Tips for Increasing Response Rates
Manage & Collect

Crafting Effective Review Invitations: Tips for Increasing Response Rates

Richard Ball
March 20, 2023
•
5 min read
3 Simple & Effective Ways to Maximize Product Page Conversion
Manage & Collect

3 Simple & Effective Ways to Maximize Product Page Conversion

Richard Ball
March 6, 2023
•
7 min read
9 Proven Strategies to Increase Sales with User-Generated Content (UGC)
Marketing

9 Proven Strategies to Increase Sales with User-Generated Content (UGC)

Richard Ball
February 27, 2023
•
4 min read
Unlocking the Power of Review Mining: How to Make the Most of Your Customer Feedback Data
Manage & Collect

Unlocking the Power of Review Mining: How to Make the Most of Your Customer Feedback Data

Richard Ball
February 17, 2023
•
3 min read
How to Use ChatGPT for Better Review Management
Review Integration

How to Use ChatGPT for Better Review Management

Richard Ball
February 1, 2023
•
4 min
How to Turn This Blue Monday into a Profitable Year of eCommerce
Ecommerce

How to Turn This Blue Monday into a Profitable Year of eCommerce

Richard Ball
January 16, 2023
•
4 min read
How Melin Optimizes SMS Marketing and Review Collection with REVIEWS.io + Attentive
Marketing

How Melin Optimizes SMS Marketing and Review Collection with REVIEWS.io + Attentive

Richard Ball
December 22, 2022
•
4 min read
How The Brighton Beard Co. Scaled Up its UGC Strategy with the Switch to REVIEWS.io
Case Studies

How The Brighton Beard Co. Scaled Up its UGC Strategy with the Switch to REVIEWS.io

Richard Ball
November 21, 2022
•
4 min read
How Rocka Nutrition Went From 2.2 to 4.3 Stars on Trustpilot Using REVIEWS.io
Case Studies

How Rocka Nutrition Went From 2.2 to 4.3 Stars on Trustpilot Using REVIEWS.io

Richard Ball
November 11, 2022
•
3 min read
How Kent Street Cellars Thrives as a DTC Wine Merchant with Shopify x REVIEWS.io
Case Studies

How Kent Street Cellars Thrives as a DTC Wine Merchant with Shopify x REVIEWS.io

Richard Ball
January 9, 2023
•
4 min read
Leverage Trust to Maximize Conversion this BFCM and Beyond
Marketing

Leverage Trust to Maximize Conversion this BFCM and Beyond

Richard Ball
October 31, 2022
•
6 min read
Trust is more than just a badge.
Marketing

Trust is more than just a badge.

Richard Ball
October 18, 2022
•
5 min read
How a 20% Review Conversion Rate Drives Growth and Innovation for Vetain
Case Studies

How a 20% Review Conversion Rate Drives Growth and Innovation for Vetain

Richard Ball
August 26, 2022
•
5 min read
How Nakie Sells The Product Experience Through Review Driven UGC
Case Studies

How Nakie Sells The Product Experience Through Review Driven UGC

Richard Ball
August 15, 2022
•
3 min read
How Brands Can Adapt to GenZ’s New Shopping Habits
Marketing

How Brands Can Adapt to GenZ’s New Shopping Habits

Richard Ball
June 30, 2022
•
4 min read
How Koh increased their email review conversion by 105%
Case Studies

How Koh increased their email review conversion by 105%

Richard Ball
June 22, 2022
•
5 min read
How do different loyalty widgets impact site performance?
Marketing

How do different loyalty widgets impact site performance?

Richard Ball
June 15, 2022
•
5 min read
Charlie Hustle: ‘Switching away from Yotpo was a good business decision’
Case Studies

Charlie Hustle: ‘Switching away from Yotpo was a good business decision’

Richard Ball
June 9, 2022
•
3min read
How To Create A Profitable Post Purchase Strategy
Marketing

How To Create A Profitable Post Purchase Strategy

Richard Ball
June 6, 2022
•
5 min read
How Social Proof Contributes to Pura Cashmere's DTC Growth Strategy
Case Studies

How Social Proof Contributes to Pura Cashmere's DTC Growth Strategy

Richard Ball
May 16, 2022
•
4 min read
How Denman uses Online Reviews to Help Grow its Iconic Status
Case Studies

How Denman uses Online Reviews to Help Grow its Iconic Status

Richard Ball
May 3, 2022
•
5 min read
5 Brands Making Better Use of Their Yotpo Budget
Marketing

5 Brands Making Better Use of Their Yotpo Budget

Richard Ball
April 28, 2022
•
5 min read
How Nudea Are Sharing Attributes to Support Women of All Shapes & Sizes
Case Studies

How Nudea Are Sharing Attributes to Support Women of All Shapes & Sizes

Richard Ball
April 7, 2022
•
4 min read
How Jimmy Joy Scaled DTC Growth Through Smart Review Strategy
Case Studies

How Jimmy Joy Scaled DTC Growth Through Smart Review Strategy

Richard Ball
January 5, 2025
•
5 min read
How Day Owl Migrated from Yotpo to Utilise Headless Commerce Approach
Case Studies

How Day Owl Migrated from Yotpo to Utilise Headless Commerce Approach

Richard Ball
March 15, 2022
•
5 min read
How iStrap took a 0.9 rating to 4.1 stars on productreview.com.au using REVIEWS.io
Case Studies

How iStrap took a 0.9 rating to 4.1 stars on productreview.com.au using REVIEWS.io

Richard Ball
February 28, 2022
•
4 min read
How Reviews Allowed For an Easier International Expansion For Bella Bodies
Case Studies

How Reviews Allowed For an Easier International Expansion For Bella Bodies

Richard Ball
February 11, 2022
•
4 min read
Top Ecommerce Strategies for Rapid Growth
Ecommerce

Top Ecommerce Strategies for Rapid Growth

Richard Ball
February 7, 2022
•
5 min read
5 Ways to Combat Rising Acquisition Costs
Ecommerce

5 Ways to Combat Rising Acquisition Costs

Richard Ball
January 25, 2022
•
5 min read
How To Get Out of My Trustpilot Contract
Ecommerce

How To Get Out of My Trustpilot Contract

Richard Ball
November 4, 2021
•
4 min read
Reform Digital Agency Brings Added Value to their Clients with REVIEWS.io Partnership
Feature Release

Reform Digital Agency Brings Added Value to their Clients with REVIEWS.io Partnership

Richard Ball
October 27, 2021
•
3 min read
5 Ways Your Fashion Brand Can Prepare for the Future in eCommerce
Ecommerce

5 Ways Your Fashion Brand Can Prepare for the Future in eCommerce

Richard Ball
October 21, 2021
•
5 min read
How Reviews Are Helping VidiVet Transform The Veterinary Industry
Case Studies

How Reviews Are Helping VidiVet Transform The Veterinary Industry

Richard Ball
October 12, 2021
•
5 min interview
How to Build a Brand Community
Marketing

How to Build a Brand Community

Richard Ball
October 4, 2021
•
4 min read
How LoveRaw's Reviews Prove You Need to Indulge Yourself in Vegan Chocolate
Case Studies

How LoveRaw's Reviews Prove You Need to Indulge Yourself in Vegan Chocolate

Richard Ball
October 4, 2021
•
4 min read
How to Level-Up Your Social Proof - Poet.so
Social Proof

How to Level-Up Your Social Proof - Poet.so

Richard Ball
September 30, 2021
•
3 min read
How to Maximise Your Customers Trust on Black Friday/Cyber Monday
Partners

How to Maximise Your Customers Trust on Black Friday/Cyber Monday

Richard Ball
September 20, 2021
•
2 mins
How Ocushield Leveraged Reviews to Encourage Investment
Case Studies

How Ocushield Leveraged Reviews to Encourage Investment

Richard Ball
September 15, 2021
•
13 min interview
Why Lotuscraft Tried & Tested REVIEWS.io Before Switching
Case Studies

Why Lotuscraft Tried & Tested REVIEWS.io Before Switching

Richard Ball
September 7, 2021
•
17 min interview
How Cosmetic Capital have enhanced their customer experience with reviews
Case Studies

How Cosmetic Capital have enhanced their customer experience with reviews

Richard Ball
August 11, 2021
•
4 mins read
How MAAP Cycling Apparel Use an Omnichannel Approach for Growth.
Case Studies

How MAAP Cycling Apparel Use an Omnichannel Approach for Growth.

Richard Ball
July 14, 2021
•
4 mins read
Eloise Hall is a brand with a passion for sustainability and trust with the consumer
Case Studies

Eloise Hall is a brand with a passion for sustainability and trust with the consumer

Richard Ball
July 8, 2021
•
11 min interview
How Fat Lad At The Back Built a Diverse and Inclusive Community With Reviews
Case Studies

How Fat Lad At The Back Built a Diverse and Inclusive Community With Reviews

Richard Ball
July 6, 2021
•
17 min interview
How less than transparent claims on sustainability prompted Non Plastic Beach to take action
Case Studies

How less than transparent claims on sustainability prompted Non Plastic Beach to take action

Richard Ball
June 18, 2021
•
23 min interview
How Rejuvenation Clinics Unlocked Customer Reviews via SMS
Case Studies

How Rejuvenation Clinics Unlocked Customer Reviews via SMS

Richard Ball
June 17, 2021
•
3 Min Read
How Being a Sustainable Brand is Good Business
Ecommerce

How Being a Sustainable Brand is Good Business

Richard Ball
June 3, 2021
•
4 min read
How Customer Service Affects The Success of The Brand?
Ecommerce

How Customer Service Affects The Success of The Brand?

Richard Ball
June 2, 2021
•
3 min read
How to Succeed With Running a Pop-up Shop
Marketing

How to Succeed With Running a Pop-up Shop

Richard Ball
May 24, 2021
•
3 min read
How Consumer Behaviour is Constantly Evolving
Ecommerce

How Consumer Behaviour is Constantly Evolving

Richard Ball
May 13, 2021
•
5 min read
How Swaledale Adapted Their Brand To Sell Their Products Online
Case Studies

How Swaledale Adapted Their Brand To Sell Their Products Online

Richard Ball
May 12, 2021
•
3 min read
How Apéro Drives Brand Loyalty With Its Apéro Spritz Club
Case Studies

How Apéro Drives Brand Loyalty With Its Apéro Spritz Club

Richard Ball
April 29, 2021
•
6 Min Read
Skiddle Hits10K Reviews and Shares Why Customer Service is #1 for Success
Case Studies

Skiddle Hits10K Reviews and Shares Why Customer Service is #1 for Success

Richard Ball
April 27, 2021
•
20 min interview
5 Ways to Make Your Brand’s Marketing Matter
Marketing

5 Ways to Make Your Brand’s Marketing Matter

Richard Ball
April 27, 2021
•
3 Min Read
Why Your Brand Needs an Effective Email Marketing Strategy
Marketing

Why Your Brand Needs an Effective Email Marketing Strategy

Richard Ball
April 22, 2021
•
4 Min Read