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Author

Richard Ball

Bio Summary

Richard leads Demand Marketing at REVIEWS.io, where he’s played a hands-on role in scaling the company into one of the most trusted platforms in the eCommerce space. With a background in creative strategy and a deep understanding of what makes merchants tick, he brings a practical, results-first mindset to everything he does. Expect his posts to be rooted in real-world insights and focused on what drives meaningful outcomes - not just metrics.

Smarter Strategies for a More Sustainable Black Friday

Smarter Strategies for a More Sustainable Black Friday

Why Fast-Growing Brands Are Switching Review Platforms in 2025

Manage & Collect

Why Fast-Growing Brands Are Switching Review Platforms in 2025

Your ChatGPT Shopping Strategy: How to Improve Product Rankings with Review Data

Your ChatGPT Shopping Strategy: How to Improve Product Rankings with Review Data

The Ultimate Online Reputation Audit Checklist

Manage & Collect

The Ultimate Online Reputation Audit Checklist

How to Repurpose Customer Reviews Across Your Marketing Channels

How to Repurpose Customer Reviews Across Your Marketing Channels

How AI Sentiment Analysis Helps Ecommerce Brands Grow Faster

How AI Sentiment Analysis Helps Ecommerce Brands Grow Faster

Oliver Bonas with Tom&Co and REVIEWS.io: A Decade of Digital Innovation

Oliver Bonas with Tom&Co and REVIEWS.io: A Decade of Digital Innovation

Social Shopping 101: Why Every Brand Needs to Sell on Social Media

How Bübchen Boosted Growth with REVIEWS.io and helpingbrands

How Bübchen Boosted Growth with REVIEWS.io and helpingbrands

January 24, 2025

5 Steps to Social Commerce Success

5 Steps to Social Commerce Success

January 22, 2025

10 Examples of Great Customer Surveys That Drive Better Responses

Manage & Collect

10 Examples of Great Customer Surveys That Drive Better Responses

December 6, 2024

10 Types of Customer Surveys Every Ecommerce Merchant Should Use

10 Types of Customer Surveys Every Ecommerce Merchant Should Use

November 13, 2024

How Sand Cloud Boosted Revenue by Switching to REVIEWS.io & Influence

How Sand Cloud Boosted Revenue by Switching to REVIEWS.io & Influence

October 10, 2024

Maximize Your BFCM Success with Strategic Quick Wins

Maximize Your BFCM Success with Strategic Quick Wins

September 27, 2024

How to Leverage eCommerce Survey Data to Improve CX

How to Leverage eCommerce Survey Data to Improve CX

September 11, 2024

How to Leverage Your Tech Stack to Re-engage Customers for the Holiday Season

How to Leverage Your Tech Stack to Re-engage Customers for the Holiday Season

September 5, 2024

How Ivel Valley Bird Food Transformed its Magento Store with Aware Digital & REVIEWS.io

How Ivel Valley Bird Food Transformed its Magento Store with Aware Digital & REVIEWS.io

How Hunter & Gather Unlocked the Full Potential of Reviews and UGC with REVIEWS.io

How Hunter & Gather Unlocked the Full Potential of Reviews and UGC with REVIEWS.io

Research Online, Purchase Offline: How to Turn the ROPO Effect into an eCommerce Opportunity

Research Online, Purchase Offline: How to Turn the ROPO Effect into an eCommerce Opportunity

How Earthly Uses REVIEWS.io and Firework to Drive Sales Through Storytelling

How Earthly Uses REVIEWS.io and Firework to Drive Sales Through Storytelling

Reduce Cart Abandonment Rates: 5 Ways to Prevent Lost Sales with Reviews and UGC

Reduce Cart Abandonment Rates: 5 Ways to Prevent Lost Sales with Reviews and UGC

How Love Sweat Fitness Leveraged The Power Of UGC With REVIEWS.io to Achieve Growth

How Love Sweat Fitness Leveraged The Power Of UGC With REVIEWS.io to Achieve Growth

How BOXRAW Significantly Elevated Their Customer Experience Achieving 98% Positive Reviews with REVIEWS.io & Address Validator

How BOXRAW Significantly Elevated Their Customer Experience Achieving 98% Positive Reviews with REVIEWS.io & Address Validator

Mid-Range Reviews: The Benefits of 2, 3 and 4 Star Ratings and How to Leverage Them

Manage & Collect

Mid-Range Reviews: The Benefits of 2, 3 and 4 Star Ratings and How to Leverage Them

Top 5 Customer Retention Challenges and How to Solve Them

Top 5 Customer Retention Challenges and How to Solve Them

February 29, 2024

Why Garden Street Gin Club Chose REVIEWS.io to Enhance Customer Trust

Why Garden Street Gin Club Chose REVIEWS.io to Enhance Customer Trust

February 22, 2024

How to Get More 5-Star Google Reviews for Your eCommerce Store

How to Get More 5-Star Google Reviews for Your eCommerce Store

November 8, 2024

Major Tech Updates That Have Transformed eCommerce in 2023 - What’s Next for 2024?

Major Tech Updates That Have Transformed eCommerce in 2023 - What’s Next for 2024?

January 12, 2024

8 eCommerce Trends for 2024 (and How to Leverage Them)

8 eCommerce Trends for 2024 (and How to Leverage Them)

November 27, 2023

How to Enhance CX with Zero-Party Data this BFCM

Manage & Collect

How to Enhance CX with Zero-Party Data this BFCM

November 9, 2023

How to Build the Ultimate BFCM Tech Stack: 12 Tools for Holiday Success

How to Build the Ultimate BFCM Tech Stack: 12 Tools for Holiday Success

October 31, 2023

BFCM Checklist 2023: How to Prepare Your Online Store for Success

BFCM Checklist 2023: How to Prepare Your Online Store for Success

October 16, 2023

How to Optimize Your BFCM Strategy with AI Sentiment Analysis

How to Optimize Your BFCM Strategy with AI Sentiment Analysis

September 13, 2023

Why Jimmy's Iced Coffee Switched From Trustpilot To Drive Sales, Traffic & Reviews

Why Jimmy's Iced Coffee Switched From Trustpilot To Drive Sales, Traffic & Reviews

September 5, 2023

Value-Based Pricing: Your Key to Differentiation and Customer Retention

Value-Based Pricing: Your Key to Differentiation and Customer Retention

August 15, 2023

AI Generated Content: What Place Does it Have in eCommerce Marcomms?

AI Generated Content: What Place Does it Have in eCommerce Marcomms?

eCommerce Growth Strategies: 7 Ways to Elevate the Customer Experience

eCommerce Growth Strategies: 7 Ways to Elevate the Customer Experience

How Tumbl Trak Increased Their Google Seller Rating Using Our Integrations

How Tumbl Trak Increased Their Google Seller Rating Using Our Integrations

How AYM Uses Review Attributes to Shape Sustainable Fashion

How AYM Uses Review Attributes to Shape Sustainable Fashion

Building Trust, Spreading Love: Gay Pride Shop

Building Trust, Spreading Love: Gay Pride Shop

Subscription Commerce: How to Attract & Retain a Repeat Customer Base

Subscription Commerce: How to Attract & Retain a Repeat Customer Base

Sustainability for eCommerce: How to Reduce Environmental Impact While Increasing Profit Margins

Sustainability for eCommerce: How to Reduce Environmental Impact While Increasing Profit Margins

The 80/20 rule: How to identify customers who are doing the most for your eCommerce business

The 80/20 rule: How to identify customers who are doing the most for your eCommerce business

How Popov Leather Enhances Customer Experience With REVIEWS.io, Influence.io and Klaviyo

How Popov Leather Enhances Customer Experience With REVIEWS.io, Influence.io and Klaviyo

Everyday Consumers VS Celebrity Endorsement: Why Løci uses Reviews to Build Authenticity

Everyday Consumers VS Celebrity Endorsement: Why Løci uses Reviews to Build Authenticity

How eCommerce Brands Drive Long Term Profitability with Reviews + Loyalty

How eCommerce Brands Drive Long Term Profitability with Reviews + Loyalty

November 1, 2024

Victoria Health’s Strategy for Building Trust Through Authentic, Verified Reviews

Victoria Health’s Strategy for Building Trust Through Authentic, Verified Reviews

Giesswein's Success Story: Boosting Conversions and Collecting Targeted Feedback with REVIEWS.io

Giesswein's Success Story: Boosting Conversions and Collecting Targeted Feedback with REVIEWS.io

How Start-Up Merchant Faerly Uses Our Google Licensed Partnership for Smarter Review Collection

How Start-Up Merchant Faerly Uses Our Google Licensed Partnership for Smarter Review Collection

Crafting Effective Review Invitations: Tips for Increasing Response Rates

Manage & Collect

Crafting Effective Review Invitations: Tips for Increasing Response Rates

3 Simple & Effective Ways to Maximize Product Page Conversion

Manage & Collect

3 Simple & Effective Ways to Maximize Product Page Conversion

9 Proven Strategies to Increase Sales with User-Generated Content (UGC)

9 Proven Strategies to Increase Sales with User-Generated Content (UGC)

February 27, 2023

Unlocking the Power of Review Mining: How to Make the Most of Your Customer Feedback Data

Manage & Collect

Unlocking the Power of Review Mining: How to Make the Most of Your Customer Feedback Data

February 17, 2023

How to Use ChatGPT for Better Review Management

Review Integration

How to Use ChatGPT for Better Review Management

February 1, 2023

How to Turn This Blue Monday into a Profitable Year of eCommerce

How to Turn This Blue Monday into a Profitable Year of eCommerce

January 16, 2023

How Melin Optimizes SMS Marketing and Review Collection with REVIEWS.io + Attentive

How Melin Optimizes SMS Marketing and Review Collection with REVIEWS.io + Attentive

December 22, 2022

How The Brighton Beard Co. Scaled Up its UGC Strategy with the Switch to REVIEWS.io

How The Brighton Beard Co. Scaled Up its UGC Strategy with the Switch to REVIEWS.io

November 21, 2022

How Rocka Nutrition Went From 2.2 to 4.3 Stars on Trustpilot Using REVIEWS.io

How Rocka Nutrition Went From 2.2 to 4.3 Stars on Trustpilot Using REVIEWS.io

November 11, 2022

How Kent Street Cellars Thrives as a DTC Wine Merchant with Shopify x REVIEWS.io

How Kent Street Cellars Thrives as a DTC Wine Merchant with Shopify x REVIEWS.io

January 9, 2023

Leverage Trust to Maximize Conversion this BFCM and Beyond

Leverage Trust to Maximize Conversion this BFCM and Beyond

October 31, 2022

Trust is more than just a badge.

Trust is more than just a badge.

October 18, 2022

How a 20% Review Conversion Rate Drives Growth and Innovation for Vetain

How a 20% Review Conversion Rate Drives Growth and Innovation for Vetain

August 26, 2022

How Nakie Sells The Product Experience Through Review Driven UGC

How Nakie Sells The Product Experience Through Review Driven UGC

August 15, 2022

How Brands Can Adapt to GenZ’s New Shopping Habits

How Brands Can Adapt to GenZ’s New Shopping Habits

How Koh increased their email review conversion by 105%

How Koh increased their email review conversion by 105%

How do different loyalty widgets impact site performance?

How do different loyalty widgets impact site performance?

Charlie Hustle: ‘Switching away from Yotpo was a good business decision’

Charlie Hustle: ‘Switching away from Yotpo was a good business decision’

How To Create A Profitable Post Purchase Strategy

How To Create A Profitable Post Purchase Strategy

How Social Proof Contributes to Pura Cashmere's DTC Growth Strategy

How Social Proof Contributes to Pura Cashmere's DTC Growth Strategy

How Denman uses Online Reviews to Help Grow its Iconic Status

How Denman uses Online Reviews to Help Grow its Iconic Status

5 Brands Making Better Use of Their Yotpo Budget

5 Brands Making Better Use of Their Yotpo Budget

How Nudea Are Sharing Attributes to Support Women of All Shapes & Sizes

How Nudea Are Sharing Attributes to Support Women of All Shapes & Sizes

How Jimmy Joy Scaled DTC Growth Through Smart Review Strategy

How Jimmy Joy Scaled DTC Growth Through Smart Review Strategy

January 5, 2025

How Day Owl Migrated from Yotpo to Utilise Headless Commerce Approach

How Day Owl Migrated from Yotpo to Utilise Headless Commerce Approach

How iStrap took a 0.9 rating to 4.1 stars on productreview.com.au using REVIEWS.io

How iStrap took a 0.9 rating to 4.1 stars on productreview.com.au using REVIEWS.io

February 28, 2022

How Reviews Allowed For an Easier International Expansion For Bella Bodies

How Reviews Allowed For an Easier International Expansion For Bella Bodies

February 11, 2022

Top Ecommerce Strategies for Rapid Growth

Top Ecommerce Strategies for Rapid Growth

February 7, 2022

5 Ways to Combat Rising Acquisition Costs

5 Ways to Combat Rising Acquisition Costs

January 25, 2022

How To Get Out of My Trustpilot Contract

How To Get Out of My Trustpilot Contract

November 4, 2021

Reform Digital Agency Brings Added Value to their Clients with REVIEWS.io Partnership

Feature Release

Reform Digital Agency Brings Added Value to their Clients with REVIEWS.io Partnership

October 27, 2021

5 Ways Your Fashion Brand Can Prepare for the Future in eCommerce

October 21, 2021

How Reviews Are Helping VidiVet Transform The Veterinary Industry

How Reviews Are Helping VidiVet Transform The Veterinary Industry

October 12, 2021

5 min interview

How to Build a Brand Community

October 4, 2021

How LoveRaw's Reviews Prove You Need to Indulge Yourself in Vegan Chocolate

How LoveRaw's Reviews Prove You Need to Indulge Yourself in Vegan Chocolate

October 4, 2021

How to Level-Up Your Social Proof - Poet.so

How to Level-Up Your Social Proof - Poet.so

September 30, 2021

How to Maximise Your Customers Trust on Black Friday/Cyber Monday

How to Maximise Your Customers Trust on Black Friday/Cyber Monday

September 20, 2021

How Ocushield Leveraged Reviews to Encourage Investment

How Ocushield Leveraged Reviews to Encourage Investment

September 15, 2021

13 min interview

Why Lotuscraft Tried & Tested REVIEWS.io Before Switching

Why Lotuscraft Tried & Tested REVIEWS.io Before Switching

September 7, 2021

17 min interview

How Cosmetic Capital have enhanced their customer experience with reviews

How Cosmetic Capital have enhanced their customer experience with reviews

August 11, 2021

How MAAP Cycling Apparel Use an Omnichannel Approach for Growth.

How MAAP Cycling Apparel Use an Omnichannel Approach for Growth.

Eloise Hall is a brand with a passion for sustainability and trust with the consumer

11 min interview

How Fat Lad At The Back Built a Diverse and Inclusive Community With Reviews

How Fat Lad At The Back Built a Diverse and Inclusive Community With Reviews

17 min interview

How less than transparent claims on sustainability prompted Non Plastic Beach to take action

How less than transparent claims on sustainability prompted Non Plastic Beach to take action

23 min interview

How Rejuvenation Clinics Unlocked Customer Reviews via SMS

How Rejuvenation Clinics Unlocked Customer Reviews via SMS

How Being a Sustainable Brand is Good Business

How Customer Service Affects The Success of The Brand?

How to Succeed With Running a Pop-up Shop

How to Succeed With Running a Pop-up Shop

How Consumer Behaviour is Constantly Evolving

How Consumer Behaviour is Constantly Evolving

How Swaledale Adapted Their Brand To Sell Their Products Online

How Apéro Drives Brand Loyalty With Its Apéro Spritz Club

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