Founded on the sunny beaches of San Diego, Sand Cloud's mission is to provide premium products while supporting marine conservation. With ambitions to expand their customer base and lower acquisition costs, the company discovered the perfect combination for eCommerce growth with REVIEWS.io and Influence.io.
Sand Cloud exemplifies how leveraging the right reviews and referral tools can significantly enhance customer engagement and boost revenue.
Before March 2023, Sand Cloud was using another well-known reviews and loyalty platform to manage their reviews and loyalty function. As the brand expanded and evolved, they realized their growing needs required a more advanced solution to support their eCommerce ambitions.
Challenges with the Previous Platform
Becca Landrum, E-commerce Marketing Manager at Sand Cloud, recognized two key areas for improvement:
These challenges also impacted SEO performance, which is essential for driving organic traffic.
In addition to addressing the speed issue, Sand Cloud was looking for a solution that could do more than just display reviews. It needed a platform that streamlined the entire review collection process and effectively managed user-generated content (UGC).
Given their diverse product lines, they wanted a tool that could personalize review request emails to each customer’s specific purchase, enhancing engagement. Sand Cloud also aimed to elevate customer interaction and satisfaction, which prompted the search for a platform that could better support their growing needs.
Switching to REVIEWS.io proved to be a game-changer for Sand Cloud. The platform's speed and efficiency were immediately noticeable.
"We saw a huge change in speed and captured more reviews when we switched to REVIEWS.io," says Becca Landrum, E-commerce Marketing Manager at Sand Cloud.
REVIEWS.io also offered the flexibility to tailor their review collection process to different customer segments.
"With REVIEWS.io, we are able to differentiate flows based on product," explains Landrum. "For example, we have a specific flow for people who bought SPF products versus kitchen items, as we speak differently to those customers."
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After switching to REVIEWS.io, Sand Cloud experienced an immediate improvement in load times for product pages and review widgets. This enhancement significantly boosted the user experience, keeping potential customers engaged longer and increasing the chances of capturing reviews. The seamless integration of REVIEWS.io allowed for quick and efficient display of reviews, a substantial improvement over their previous platform
REVIEWS.io streamlined the review collection process by enabling differentiated email flows tailored to specific product lines. This allowed Sand Cloud to send targeted review requests directly through the REVIEWS.io platform, eliminating the need to rely on their marketing platform, Klaviyo. The personalization of review requests resonated more with customers, ultimately driving an increase in review submissions
Customizable review collector.
One of the standout benefits of REVIEWS.io was its effective management of user-generated content (UGC).
Sand Cloud was able to collect a substantial amount of UGC, which they showcased on their site through customizable widgets. This content became invaluable in influencing potential customers and driving conversions.
The authenticity of customer photos and reviews played a key role in building trust and credibility, essential factors in today's competitive eCommerce landscape.
UGC gallery powered by REVIEWS.io.
Another significant advantage is that REVIEWS.io is a Google-licensed partner. This partnership allows the reviews collected through REVIEWS.io to be displayed as an average star rating in Google Sponsored Ads. These stars serve as a strong visual indicator of product trust and credibility, helping to drive higher click-through rates and conversions.
Additionally, Google displays star ratings in search results for businesses that collect product reviews and implement Google-friendly code, known as Product Rich Snippets, on their product pages. By integrating REVIEWS.io, Sand Cloud can fully capitalize on these rich results.
The key benefits include improved search engine visibility, attracting more organic traffic, and building trust with the visible star ratings. Together, these elements contribute to greater engagement and ultimately higher sales.
Product items with average star ratings.
When Sand Cloud switched to REVIEWS.io, they were actively seeking ways to strengthen their customer acquisition efforts.
They aimed to harness the power of word-of-mouth marketing while building a loyal customer base.
Influence.io provided the perfect solution, complementing REVIEWS.io by enhancing Sand Cloud's referral and loyalty programs.
The reward program of Sand Cloud is built on Influence.io.
The use of Influence.io's features provides accessible sign-up opportunities for customers to become representatives of Sand Cloud's products and actually benefit from that.
Referral program of Sand Cloud.
The integration of Influence.io allowed Sand Cloud to leverage customer rewards and referrals effectively, leading to increased customer engagement and retention.
According to our analytics, their referral program has been incredibly successful, with 192 orders directly from referrals, generating over $16,000 in revenue. The referral AOV reaches an amazing $87.66.
Sand Cloud's success is also attributed to their effective use of Shopify and Klaviyo.
Sand Cloud leverages the robust Shopify platform to manage its online store efficiently. Seamlessly integrated with Shopify, REVIEWS.io allows the brand to display reviews and UGC directly on product pages effortlessly.
Showcasing authentic customer feedback where relevant not only enhances the shopping experience but also builds trust and confidence, influencing purchase decisions.
Klaviyo is another long-term partner of REVIEWS.io. Although Sand Cloud sent review request emails through REVIEWS.io, they used Klaviyo to understand audience demographics and segment their customer base.
This information was critical in crafting personalized marketing campaigns and review requests, ensuring maximum relevance and engagement.
This case study highlights Sand Cloud's journey, outlining the challenges they overcame, the solutions provided by REVIEWS.io and Influence.io, and the impressive results they achieved through these integrations. Their story serves as inspiration for other businesses seeking to harness the power of reviews and referrals to reach their goals.
Ready to start your own success story? Contact our customer success team today to explore our bundled plan for REVIEWS.io and Influence.io and see how these tools can elevate your business.
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