Manage & Collect
Why Customers Are Five Times More Likely To Filter 1-Star Reviews
September 17, 2020
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3 min read
The real cost isn’t just the monthly fee - it’s the missed conversions, the insights you can’t access, and the time your team wastes fighting a system that’s working against you.
Thousands of fast-growing brands have broken free. Here's how switching to REVIEWS.io isn’t just a better choice - it’s a smarter, faster-growing future.
It’s tempting to delay switching review platforms. Maybe your current setup is “good enough.” Maybe migrating sounds like a hassle. Maybe you’ve just gotten used to the limitations.
But sticking with a platform that no longer serves your goals doesn’t just stall progress, it actively holds you back.
When your review provider isn’t evolving with your business, you’re likely losing:
Takeaway: The longer you stay with a legacy platform that’s not built for modern growth, the more you miss out. The good news? Switching isn’t as hard, or risky, as it seems.
You’ve outgrown your review platform. Whether it’s lack of flexibility, outdated integrations, or locked-in pricing models - too many tools make switching feel harder than it is.
But what if the alternative gave you more control, more insight, and more ways to grow - without the usual friction?
REVIEWS.io is purpose-built for modern ecommerce brands. We’ve helped thousands make the switch from legacy platforms by delivering:
Here’s how we compare across the areas that matter most:
✅ Clear advantage
⚠️ = Competitive but with limits
❌ = Missing or underperforming
If your current review platform feels like it lives in a silo - forcing your team to copy, paste, or chase feedback manually - it’s costing you time and insight.
Disconnected systems lead to data gaps, missed marketing opportunities, and internal inefficiencies that stall your growth. But with the right platform, integrations aren’t just possible - they’re painless.
REVIEWS.io connects directly with the tools you already use, like Shopify, Klaviyo, WooCommerce, and BigCommerce, so your entire tech stack works together to drive smarter decisions and stronger customer experiences.
Efficiency Boost: Integrated systems eliminate the need for manual data entry and reduce the risk of errors. This means your team can focus on strategic tasks rather than administrative work.
Holistic Customer Insights: When your review data syncs with your CRM and marketing tools, you gain a 360-degree view of your customers, enabling more personalized and effective marketing campaigns.
Scalable Growth: Effortless connections with your existing tools ensure that as your business grows, your review management processes can scale with you without added complexity.
We offer seamless integration with all your favorite tools, including Shopify, WooCommerce, BigCommerce, Magento, and more.
After recognizing the need for a more robust product review feature, Lotuscraft made the strategic decision to switch to REVIEWS.io. The transition was made even more valuable by the seamless integration with their eCommerce platform, Shopify, and their email tool, Klaviyo.
This integrated setup empowers the team to focus on nurturing customer relationships. Freed from technical hassles, they now have the time and ability to drive their brand forward.
“What people underestimate is the effect of this cloud based system. The focus shifted from developing our store and maintaining it, to focusing on the marketing part. With this combination of Klaviyo, REVIEWS.io and Shopify we’re confident we can do it ourselves. It’s in our hands now.” - Wolfgang Fuchs, Founder, Lotuscraft
Tired of review emails that feel off-brand? Most review platforms force your brand into a template - and your customers can tell. When your requests look generic or off-tone, they’re easy to ignore. That’s a missed opportunity not just for feedback, but for trust-building moments with your audience.
REVIEWS.io gives you complete creative control, from widget styling to email flows, so every review touchpoint feels like you. No more design compromises. No more clunky interfaces. Just a seamless extension of your brand.
Brand Consistency: Tailor the look and feel of review requests, emails, and widgets to match your brand identity, enhancing recognition and trust.
Unique Customer Journeys: Design customized email flows and review prompts that resonate with your audience, improving engagement and response rates.
Advanced Customization: Utilize API access for deeper customization, ensuring the platform meets all your specific needs.
Jimmy’s Iced Coffee switched to REVIEWS.io for more control over review aesthetics. Customized widgets now blend seamlessly across their website, while fully branded emails drive an above-average conversion rate of 5.62% on review requests.
“It’s an ongoing trend that it’s harder and harder to get feedback because there’s feedback requests coming from all over the place. So having an on brand experience is really important in just differentiating that email so it doesn't look like all of the other ones.” - Dan Holman, eCommerce Manager, Jimmy’s Iced Coffee
Effective review management is about more than just collecting feedback. It’s about organizing, showcasing, and leveraging that feedback to strengthen your brand.
A powerful review platform should simplify each step, from gathering reviews to maximizing their SEO value and sharing them widely.
Centralised Review Management: View, moderate, and respond to reviews from one dashboard - no switching tabs or managing separate tools.
Improve SEO With Search-Friendly Widgets: Publish fresh, keyword-rich reviews on your product and category pages to improve organic search rankings and drive more qualified traffic.
Expand Reach With Multi-Channel Sharing: Distribute your best reviews to Google, Instagram, and more to turn happy customers into visible social proof.
Sustainable living brand Faerly has seen real growth thanks to REVIEWS.io's functionality and status as a Google License Partner.
With effective tools for collection and management, they've increased their volume of customer feedback across their whole product range. And with both product and company reviews recognized by Google, they've boosted their online visibility and optimized click-through rates.
“It's improved our quality score and so improves our costs and visibility - and importantly, it's greatly improved our ad click throughs. Reviews are a great leveler and allow us to effectively compete against much larger brands because we can show right in Google Ads that we offer a better customer experience.” James Byrne, Founder, Faerly
Raw feedback is powerful - but only if you can actually do something with it. Manually sifting through reviews to spot issues or trends is time-consuming, and most platforms stop at collection, offering little support when it comes to analysis.
REVIEWS.io goes further, giving you AI-powered analytics that make it easy to track what’s working, what’s not, and where to improve, without digging through endless comment threads.
Spot Patterns at Scale: Quickly identify recurring themes in customer sentiment across products, categories, or experiences - no spreadsheets required.
Track Progress Over Time: Measure the impact of product updates, service changes, or seasonal shifts in real time with clear dashboards and trend analysis.
Share Insights Across Teams: Turn review data into business intelligence your product, marketing, and customer service teams can act on - together.
By leveraging REVIEWS.io's AI-powered analytics, Ivel Valley gained valuable insights without the manual legwork. This enabled them to make data-driven decisions efficiently.
"The AI Insights function allows us to quickly analyze feedback by product, saving our team hours. The Strengths and Weaknesses fields provide valuable data that guides our focus areas." - Robyn Mason, E-commerce and Marketing Manager, Ivel Valley
User-generated content (UGC) like photos and videos adds authenticity to your brand, serving as powerful social proof that can influence purchasing decisions.
Stuck with walls of text when your audience wants visuals? Modern consumers expect more than stars and sentences. If your review platform makes it hard to collect photos or videos, or doesn’t support UGC at all, you’re missing out on your most persuasive marketing asset: your customers' own content.
REVIEWS.io makes it simple to gather, display, and scale visual reviews across your product pages, emails, and social channels. And with Influence built in, you can incentivize the kind of content that turns browsers into buyers.
Authentic Storytelling: Real customer photos and videos make your brand relatable and credible in a way polished ads never can.
Increased Engagement: Visual content grabs attention and boosts interaction across your website, product pages, and social platforms.
Boosted Conversion Rates: Shoppers are more likely to trust and purchase when they see others using and loving your product.
Popov Leather significantly increased their collection of UGC by using REVIEWS.io in conjunction with Influence to incentivize photo reviews. This enriched their content across all platforms.
"We have a lot of really nice customer photos across all our products, thanks to Influence integrating well with REVIEWS.io and rewarding customers for those actions." - Ryan Popoff, Co-Founder and CEO, Popov Leather
Switching review platforms doesn't have to be daunting. With the right support team, the transition can be seamless, ensuring that no valuable data is lost and that you're fully equipped to leverage new features.
Facing high costs and insufficient support from their previous provider, The Brighton Beard Co. switched to REVIEWS.io and benefited from substantial savings and exceptional customer service.
"It came down to the fantastic team at REVIEWS.io. Everyone was super helpful, giving me confidence the support would always be there when we needed it." - Lloyd Kite, Company Director, The Brighton Beard Co.
We know switching review platforms can feel risky - but we’ve done this hundreds of times for brands just like yours.
Here’s how we make it easy:
Whether you're migrating from Trustpilot, Yotpo, or Feefo, we’ll guide you every step of the way.
The longer you stay with a platform that slows you down, the more it costs your business - in missed insights, wasted time, and lost customer trust.
REVIEWS.io is built for brands that want to grow smarter, move faster, and take full control of their customer feedback.
And the best part? Switching is simple.
We take care of everything, from data migration to onboarding, so you can get up and running in days, not weeks.
No disruption. No downtime. Just better reviews, stronger performance, and a platform that works with you - not against you.
Ready to switch? Book a demo and see what you can achieve in 30 days with REVIEWS.io.
Most brands are fully migrated and live within 3-5 business days.
No. Your entire review history will be migrated - including SEO benefits.
Not at all. We support all major ecommerce platforms including WooCommerce, BigCommerce, Magento, and custom stacks.
Yes. You have complete control over emails, widgets, flows, and styling.
