How Faerly uses REVIEWS.io to reduce ad costs and compete on Google

Richard Ball

July 27, 2026

5 min read

For small ecommerce brands, competing in Google Ads means going up against retailers with bigger budgets, more brand recognition, and years of accumulated social proof. Faerly is a sustainable living start-up that found a smarter route in.

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Their story

“We've improved our Google Quality Score, and so improved our costs and visibility - and importantly, we've greatly improved our ad click throughs.”

James Byrne, Faerly

Faerly review collection increased by five times and 5-star company reviews increased by 155%

Starting Point

A small brand competing with bigger players

Faerly had built a strong reputation for customer service and sustainability. But as a growing ecommerce business, they needed more visible trust signals to compete in search and shopping results.

The Google Gap

Google reviews alone limited the strategy

While Google Reviews supported visibility, the setup lacked the flexibility needed for branded review requests, product reviews and more advanced collection workflows.

The Partner Choice

REVIEWS.io connected review collection to Google

As a Google Licensed Review Partner, REVIEWS.io allowed Faerly to collect company and product reviews while still benefiting from Google-recognised seller ratings and search visibility.

The Collection Lift

Five times more reviews than before

Using REVIEWS.io and Review Booster campaigns, Faerly increased review collection to five times the volume they previously achieved using Google Reviews alone.

At the same time, the brand achieved a 4.97 average company review score and increased 5-star company reviews by 155%.

Today

Reviews now support visibility, trust and messaging

Faerly uses reviews to strengthen Google Ads performance, improve product messaging and build more customer-led shopping experiences across the storefront.

“Our review collection rate shot up as soon as we signed up. We get five times more reviews now than we did when we were using Google Reviews.”

Faerly using REVIEWS.io to improve Google Ads performance, review collection and customer trust

REVIEWS.io Toolkit

Google Licensed Review Partnership

Using REVIEWS.io, Faerly collects verified company reviews that directly contribute to Google Seller Ratings. This turns review activity into an asset for search visibility as well as on-site trust.

Review Booster campaigns

With REVIEWS.io's Review Booster, Faerly was able to backdate invitations and quickly close the gap on missed review opportunities, giving the brand a fast way to build momentum after years of sales without a product review strategy.

Product and company reviews

By collecting both product and company feedback, Faerly can build a fuller picture of customer sentiment and use the right proof points in the right place, from product pages to brand-level messaging.

Branded review requests

Branded requests let Faerly keep the review journey aligned with its own customer experience, rather than relying on a generic Google-only flow that offers less control over timing, format and follow-up.

“We engaged with the team - crucially with the tech support team - and found them to be very easy to work with. Friendly, fast and helpful. I love being with REVIEWS.io - I only regret that I didn't do it earlier.”