How Rocka Nutrition fixed a poor Trustpilot score with REVIEWS.io

Richard Ball

May 27, 2026

3 min read

Built by one of Germany's most trusted fitness influencers, Rocka Nutrition had genuine credibility and a loyal customer base. Their Trustpilot score of 2.2 told a completely different story. Here's how they fixed it - without paying Trustpilot a penny.

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Their story

“When we were told we could collect Trustpilot reviews through REVIEWS.io, it was a total game changer.”

Guido Hoermann, Rocka Nutrition

Rocka Nutrition Trustpilot score increased from 2.2 to 4.3 stars using REVIEWS.io

Background

A trusted brand with a misleading Trustpilot score

Rocka’s Trustpilot profile didn’t reflect the real customer experience. With just 47 unsolicited reviews, the brand was sitting on a 2.2 score that told the wrong story.

Trustpilot’s offer

Pay for a contract, or do nothing

Trustpilot got in touch and proposed a paid contract as the route to fixing the score. But Rocka were unwilling to pay for a service they hadn’t actively signed up for in the first place.

The solution

REVIEWS.io invites redirected to Trustpilot

Rocka were already a REVIEWS.io customer, but their focus had been solely on product reviews. Switching to company invites, they used Reputation Manager to direct these to Trustpilot and fix the reputation gap.

The turnaround

From 2.2 to 4.1 in eight weeks

With a strong base of happy customers now leaving feedback, Rocka’s Trustpilot score quickly improved. Positive, verified reviews now reflected the real brand experience.

Today

A balanced split across both channels

With Trustpilot healthy, Rocka rebalanced their distribution: 60% of invites flow through REVIEWS.io for product and company reviews, 40% continue to Trustpilot. Both channels stay current without manual intervention.

Capabilities used

Multi-channel management

Rocka manages product reviews, company reviews and their Trustpilot presence from a single REVIEWS.io dashboard. Every channel where their reputation lives is controlled in one place, with no need to log into separate platforms or run separate campaigns.

Flexible distribution

During the campaign, Rocka sent around 90% of invites to Trustpilot. Once the profile was healthy they rebalanced to 40%, with the rest flowing through REVIEWS.io. The split can be adjusted at any time as the strategy evolves.

Review verification

Every invite goes to a genuine Rocka customer, which means all platforms receive authentic reviews carrying verification badges. These add credibility to every public review profile where Rocka has a presence.

Platform monitoring

Reputation scores across Trustpilot, Google and on-site reviews are now visible to the team in a single dashboard. That insight is what stops another reputation gap from building quietly in the background.

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