How to Repurpose Customer Reviews Across Your Marketing Channels

Richard Ball

May 30, 2025

4 min read

Customer reviews are more than feedback - they’re one of your most powerful marketing assets. If you’re only displaying them on product pages, you’re missing out.

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In this guide, we’ll show you how to repurpose customer reviews into high-impact content across social media, email, ads, and even offline packaging.

These strategies boost trust, drive engagement, and help your brand stand out - especially when using REVIEWS.io to simplify the process.

Why Repurposing Reviews Matters

Today’s shoppers are skeptical of traditional marketing, but they trust each other.

Repurposing reviews lets you:

Increase trust across every channel
Reduce friction at key conversion points
Maximize ROI on your existing content
Reinforce brand credibility consistently

Want to see how REVIEWS.io helps brands like yours turn customer feedback into high-performing marketing assets? Book a demo and we’ll show you how to unlock the full potential of your reviews across every channel.

Now let’s look at how to do it - step by step.

1. How to Turn Customer Reviews Into Engaging Social Media Posts

Reviews offer exactly what social media thrives on: authenticity. Whether it's Instagram, TikTok, LinkedIn, or Facebook, real customer quotes, paired with eye-catching visuals, feel more trustworthy and engaging than polished brand promos. Even better, they’re often short, emotional, and incredibly relatable.

How to:

Use REVIEWS.io’s Social Proof feature to turn top quotes into branded visuals
Tap into UGC Manager to surface tagged customer content (photos/videos) and publish it with UGC Publish
Combine quote graphics with authentic UGC to create a mixed-media content calendar
Create series like #TestimonialTuesday or Customer Love Friday

An instagram feed showing a post of a review turned into a still image. Around this post, other examples of reviews turned into graphics.

Pro Tip: Consistency builds credibility. Use recurring themes to build a recognisable brand voice rooted in social proof.

Related reading: Social Shopping 101

2. How to Use Reviews in Email Marketing to Boost Open Rates and Conversions

Emails get you directly into your customers’ inboxes. Add social proof, and they become even more persuasive. Including relevant reviews in your email flows - like welcome series, cart abandonment, or post-purchase upsells - helps reduce hesitation and increases click-through and conversion rates.

How to:

Pull relevant reviews into email flows via the REVIEWS.io’s Klaviyo integration.
Use star ratings or short quotes next to product images and buttons
Showcase UGC Galleries tailored to the email theme - for example, a “Back to School” review gallery for a September email campaign.
Split-test review-enhanced versions against standard emails to measure impact.

A visual of an review request email flow. In front, an email example with UGC images shown.

Pro Tip: Select reviews that address common doubts (fit, delivery, quality). Place them directly above or below your call-to-action (CTA) to give shoppers extra confidence right before they click.

3. How to Use Review Quotes in Paid Ads to Build Trust

Ad fatigue is real. What cuts through the noise? Authentic customer sentiment. Real quotes from real people instantly boost the credibility of paid ads across Facebook, Google, and Instagram.

How to:

Create ad-ready visuals with REVIEWS.io’s Social Proof tool to match common ad specs.
Use review quotes that support your brand promise (e.g., “Arrived in 24 hours!” for express shipping ads).
In audio or podcast ads, voice customer quotes to build emotional connection.
Run A/B tests comparing review-enhanced ads to standard formats.

Pro Tip: Match the ad theme to a dedicated landing page featuring that same review for maximum consistency and conversion.

Related Reading: Draw Shoppers Back Using Review Retargeted Ads

4. Where Should I Display Reviews On My Website for Maximum Trust?

Your website is where intent turns into action. Reinforce that momentum with strategic review placement. Displaying positive feedback across high-traffic areas keeps confidence high and bounce rates low.

How to:

Use Review Nuggets to spotlight bite-sized review quotes on category pages, homepages, and checkout flows.
Implement AI Review Summaries for skimmable trust
Tailor review content by page type, what reassures on a PDP might differ from what works at checkout.

Multiple white text boxes with names faces, and review stars. ne green box showing an AI summary of these reviews.

Pro Tip: Consistent, well-placed social proof can help reduce drop-offs at critical conversion stages.

5. How to Use Customer Reviews in Packaging and Offline Touchpoints

Reviews aren't just for screens. They can elevate the physical customer experience too. Whether it’s product packaging, store signage, or event booths, reviews reinforce brand trust in real-world settings.

How to:

Print review snippets on packaging inserts, swing tags, or even shipping labels
Use QR codes linking to live review feeds on your product pages
Highlight local customer quotes in brick-and-mortar or pop-up store signage

Pro Tip: Repurpose digital campaign content in print to maintain brand consistency and maximise ROI from every quote.

Turn Every Review Into a Revenue Driver

Repurposing customer reviews turns passive feedback into active marketing fuel.

From social posts to in-store signage, your reviews can influence every stage of the buyer journey - if you put them to work.

REVIEWS.io makes it easy with tools like Social Proof, Review Nuggets, AI Summaries, Klaviyo integration, and UGC Manager.

Don’t just collect reviews - activate them.

Ready to repurpose your reviews and unlock their full marketing potential?

Book a demo to see how REVIEWS.io can help turn your social proof into scroll-stopping content.

Frequently asked questions

Repurposing reviews means taking customer feedback and transforming it into content formats like social media posts, email snippets, ad copy, packaging text, and more. It turns passive social proof into proactive brand storytelling.

Because they’re rooted in authenticity. Review-based content feels relatable, trustworthy, and persuasive - helping potential customers feel confident in their purchase decisions.

REVIEWS.io offers tools like Social Proof, UGC Manager, Review Nuggets, and AI Review Summaries that let you create branded, reusable marketing assets from real customer feedback.

Placing QR codes on packaging or store signage lets customers instantly scan and view live reviews online - merging your offline and digital trust signals to drive confidence and engagement.