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Ecommerce

Smarter Strategies for a More Sustainable Black Friday

Richard Ball
June 30, 2025
•
3 min read

Black Friday doesn’t have to mean compromising your values. With a few intentional changes to your campaigns, operations, and messaging, you can create a strategy that’s not just profitable but sustainable. Here are six smart and practical ways to do just that.

Smarter Strategies for a More Sustainable Black Friday

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Tom Goodwin
President / COO
at Clearer.io
Alla Avgustinov
Product Manager
at REVIEWS.io
Richard Ball
Sr. Manager of Demand Generation at Clearer.io
Don Kvasys
VP of UX/UI
at Clearer.io
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