How Bübchen Boosted Growth with REVIEWS.io and helpingbrands

Richard Ball

January 24, 2025

6 min read

1000+

New Reviews

Increased

Average Order Value

4.85/5

Star Rating

For brands like Bübchen, connecting with customers goes beyond making a sale - it’s about building long-lasting relationships rooted in trust. As one of Germany’s most trusted baby and childcare brands, Bübchen understands that customer feedback is key to growth and success.

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With more options than ever available to consumers, Bübchen knew that listening to their customers, improving their products, and enhancing their brand experience was crucial to staying ahead in a crowded market.

Having established their reputation over 60 years, Bübchen wanted to stay true to their loyal customer base while appealing to new families, especially as competition in the baby and childcare sector continued to grow.

Here’s how Bübchen, supported by REVIEWS.io and their integration partner helpingbrands, managed to gather customer insights and increase their average order value - all while strengthening customer loyalty and satisfaction.

Bübchen’s Need for Feedback

Bübchen knew that to keep their edge in the market, they needed direct feedback from customers on their experience with the brand and its products. This would help Bübchen fulfill several goals that were essential to their growth:

Improve Customer Satisfaction: Understand and respond to customers' needs and preferences.
Drive Product Improvements: Identify areas where products could be optimized based on real feedback.
Build Trust: Show authenticity and transparency through visible customer reviews.
Promote Transparency: Demonstrate that customer voices are genuinely valued, building stronger customer loyalty.

After considering various review platforms, Bübchen ultimately selected REVIEWS.io, a choice driven by a special benefit that stood out to their team: Bübchen would own their reviews, giving them full control over the valuable data these reviews provided. But to fully integrate REVIEWS.io into their existing systems, Bübchen knew they would need expert support, which led them to partner with helpingbrands, a German agency specializing in building and enhancing Shopify stores.

A Collaborative Approach with helpingbrands

helpingbrands developed the entire custom Shopify shop and stepped in as a trusted partner to ensure a smooth integration of REVIEWS.io into Bübchen’s tech stack. Led by Sarah Vogelpoth from Bübchen and Felix Kompenhans from helpingbrands, this collaborative project focused on creating a seamless experience for Bübchen’s customers and an efficient workflow for their team.

One of the first steps was to integrate REVIEWS.io directly with Klaviyo, Bübchen’s email marketing platform. Using REVIEWS.io’s dynamic link feature, helpingbrands configured review request emails to match Bübchen’s branded email designs, ensuring a consistent customer journey from marketing to feedback.

This integration allowed Bübchen to:

Streamline the delivery of review requests
Track key performance indicators (KPIs) within a single system
Incentivize customer responses with discount codes for product and company reviews, encouraging not just feedback but also user-generated content (UGC)

To quickly establish a foundation of reviews, helpingbrands also facilitated the import of verified Amazon reviews into the REVIEWS.io system. This strategic move helped Bübchen start with a strong review base and immediately build credibility with prospective customers.

Sending REVIEWS.io Requests via Klaviyo

The integration with Klaviyo proved invaluable, allowing Bübchen to fully customize and control their review requests. With REVIEWS.io’s dynamic link feature, Bübchen sent out review requests styled in their corporate design, creating a consistent brand experience across all customer touchpoints. By connecting these requests through Klaviyo’s infrastructure, Bübchen ensured high deliverability rates, reaching customers at optimal times and maximizing responses.

The review requests were sent after customers received their products, giving them time to experience Bübchen’s offerings firsthand. Additionally, Bübchen launched follow-up review requests for past customers who had purchased prior to the full REVIEWS.io integration, further expanding the reach and impact of their review collection efforts.

Gaining Deeper Insights with Customer Attributes

One of REVIEWS.io’s standout features, Attributes, allowed Bübchen to gain deeper insights into their customers’ preferences. This feature lets brands ask additional, targeted questions alongside reviews, providing granular data that can directly inform product and marketing decisions.

For Bübchen, understanding customer feedback on attributes such as scent, skin compatibility, and product design was invaluable. This information wasn’t just helpful internally; it also empowered customers to make better decisions. These product insights were displayed directly on Bübchen’s product pages, allowing new customers to benefit from previous buyers’ experiences.

The Attributes feature represented a significant win for Bübchen, giving them the data they needed to fine-tune their product offerings and better meet customer expectations.

Healthy Growth and Great Reviews

The combined efforts of REVIEWS.io and helpingbrands enabled Bübchen to quickly build a strong foundation of reviews. In a short period, Bübchen collected nearly 800 product reviews and 200 company reviews, achieving an impressive overall rating of 4.85 out of 5 stars. Customer engagement also rose significantly, with a notable increase in visitors reading reviews on Bübchen’s site before making a purchase - a clear indicator of the value that transparent customer feedback brings to the brand.

The measurable impact didn’t stop there. Bübchen saw a huge impact on their conversion rates and an increase in average order value (AOV), two key metrics that highlighted the power of authentic, accessible customer feedback.

As the Bübchen team shared, “A special advantage of REVIEWS.io is that Bübchen owns the reviews, not the review tool,” underscoring the importance of data ownership for building trust and managing customer relationships.

Lessons for Other Brands

Bübchen’s journey with REVIEWS.io and helpingbrands demonstrates several key takeaways for brands aiming to enhance customer engagement and drive growth:

Own Your Data: Choosing a platform like REVIEWS.io that allows you to own and control your reviews is invaluable for managing your brand’s narrative and fostering trust.
Gather In-Depth Customer Insights: Use tools like Attributes to collect specific, actionable feedback that can guide product improvements and improve customer experiences.
Integrate Seamlessly: Ensure that your review platform integrates smoothly with your existing systems (e.g., Shopify and Klaviyo), creating a cohesive and efficient workflow.

Bübchen’s story highlights the power of a customer-first approach in today’s competitive eCommerce environment. By listening to their customers and acting on feedback, Bübchen has created a foundation of trust that fuels ongoing growth and customer loyalty.

Ready to achieve similar results? Discover how REVIEWS.io can transform your brand’s customer engagement and growth.