Case Studies
How Abbott Lyon Takes Control of Their Online Reputation
October 19, 2020
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11 min interview
Case Studies
How a 20% Review Conversion Rate Drives Growth and Innovation for Vetain
August 26, 2022
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5 min read
June holds special significance for Gay Pride Shop as it joins the global community in commemorating Pride Month. This busy period witnesses a remarkable upsurge in demand for their diverse assortment of LGBTQIA+ flags, badges, greeting cards, and more.
With a committed team of 13 personnel overseeing operations at their flagship store in Manchester and their thriving online platform, they strive to deliver exceptional service and an unforgettable shopping experience to each customer. But how do they achieve a high level of customer satisfaction, in-store and online?
“Collecting reviews is very important to us. Firstly, it allows new customers to know they are buying from a trusted company. Secondly, receiving 'warts and all' feedback is very important to us. We have a team of 13 people, and sometimes things do go wrong, so asking everyone about their buying experience allows us to pinpoint where we can make improvements to our existing processes.” - Jason Guy, Owner/Director at Gay Pride Shop
In response to the overwhelming demand experienced by Gay Pride Shop during Pride Month, we have provided them with an additional 2,500 review invites. This has allowed them to send out 329 review invitations in just 24 hours, as they strive to collect valuable feedback from their customers.
By extending their review invite limit, we aim to support Gay Pride Shop in obtaining a substantial number of reviews to showcase their product quality, and service, and address any potential concerns or feedback that may arise during this busy period. We have found, throughout this case study that there's a correlation between creating engaging review invitations and an increase in conversion rates.
To create trust signals right from the start, Gay Pride Shop incorporates one of our widely used and standard REVIEWS.io Widgets, the widget carousel, on their Homepage. This visually appealing feature enables them to showcase product reviews in an engaging manner, capturing the attention of visitors and reinforcing confidence in their offerings.
By showcasing real-time reviews directly on their site, Gay Pride Shop provides potential customers with social proof to reinforce the quality and value of their products. This integration not only cultivates trust but also enhances the shopping experience, boosting conversion rates and customer satisfaction.
Gay Pride Shop has harnessed the power of User-Generated Content (UGC) to build trust and connect with the LGBTQIA+ community. Customers have been actively sharing their testimonials, images, and videos, which Gay Pride Shop proudly showcases. They plan to implement & manage UGC into Shoppable Galleries to amplify the user experiences, once they have gathered even more UGC during this busy Pride Month period.
By connecting their Instagram account to the REVIEWS.io UGC Gallery, visitors can easily explore UGC attached to testimonials and see genuine feedback from happy customers. It's all about creating an authentic and meaningful connection with their audience.
At REVIEWS.io, we applaud Gay Pride Shop's commitment to giving back to the LGBTQ+ community. By sharing a portion of their profits with three LGBTQ+ charities, they actively contribute to the betterment and support of the community they serve.
As Pride Month illuminates the world with love, acceptance, and inclusivity, Gay Pride Shop is a shining example of a business that amplifies diversity and fosters a sense of community. Through their partnership with REVIEWS.io, their embrace of UGC, and their unwavering commitment to exceptional customer experiences. Gay Pride Shop continues to spread love, acceptance, and pride, not only during Pride Month but every day of the year.
