Case Studies
How Kent Street Cellars Thrives as a DTC Wine Merchant with Shopify x REVIEWS.io
January 9, 2023
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4 min read
Cosmetic Capital is a successful online retailer of cosmetics, skincare and hair care products. It leverages its strong relationships with manufacturers, distributors, partners and clearance houses to get the best cosmetics deals on the market. And the best bit? They pass these great deals directly on to their customers.
The business is built on the market-leading Maropost Commerce Cloud platform, which means they’re able to offer a very smooth and customer-focused buying experience.
Even though Cosmetic Capital has a huge number of happy and repeat customers, they previously lacked an integrated solution for managing customer reviews. Recognising this as a missed opportunity, the business’ marketing team turned to REVIEWS.io.
“Reviews are the lifeblood of any eCommerce business. It’s a way for customers to take the plunge on trying a new product or to complete the checkout process with a new site they have just discovered"
-Jamie Michaels, Director,
Cosmetic Capital.
“Having your own customer-generated reviews is an essential ingredient in growing your online business and building trust with new customers. After all, customers trust other customers, and will always refer back to reviews to placate any fears before checking out"
One of the key reasons the team at Cosmetic Capital chose REVIEWS.io is its seamless integration with their existing eCommerce platform, Neto.
“With its one-click connection, the ease of integration makes setting up incredibly easier than with other review providers"
“Once the connection is established, the collection, management and publication of reviews via Neto and through the Reviews.io platform is seamless. Customers receive their review request based on our preferred time window, and can review a range of products, which allows us to build a larger catalogue of reviews"
REVIEWS.io also integrates seamlessly with Findify, which Cosmetic Capital use to provide customers with real-time personalised search, smart collections and recommendations.
“REVIEWS.io and Findify go hand-in-hand and are crucial parts of Cosmetic Capital’s ecosystem"
One of the key differentiators of REVIEWS.io is its ability to use data to determine which reviews customers see. This means that customers will see reviews that are specifically relevant to their areas of interest, or their browsing or purchasing patterns.
“Helped by the REVIEWS.io ‘brain’ behind the scenes, only the relevant reviews are published automatically, while unverified reviews are always left for moderation"
“This gives us the security in knowing our reviews are genuine, and customers are seeing real reviews that are helpful in guiding their decision-making process when ordering.”
Importantly, the team at Cosmetic Capital also find the solution very easy to use. They can very quickly and easily create widgets, and add relevant reviews, in a way that’s on brand and likely to make a noticeable difference to conversion rates.
“One of REVIEWS.io’s greatest strengths is the simplicity around customising widgets. With other providers, this can be a challenging process that requires external developers working on your site."
“With REVIEWS.io, anyone can customise and style their widgets to reflect their brand with ease, regardless of coding experience. This has given us the ability to be nimble in our approach to A/B testing widgets and in finding the best style and design for our customers.”
REVIEWS.io has made the process very streamlined and straightforward for the team at Cosmetic Capital, which is having a flow-on effect in terms of the overall experience it provides its customers.
Together, Findify and REVIEWS.io have generated a 7% increase in the average order value, a 5% increase in search conversion, and a very significant 44% increased time on the website after search.
Cosmetic Capital has also been able to leverage their positive reviews in their social media marketing – with great effect.
There is simply no replacement for owning your own reviews!
“To be able to use reviews across social media, with eye-catching designs, is a huge asset to any social strategy. It’s also why REVIEWS.io and their Social Proof feature has become such a large part of our social media campaigns."
“Overall, we have found REVIEWS.io to be a time and cost-saving process that is greatly enhancing Cosmetic Capital’s customer experience on site."
Check out Findfy at https://www.findify.io/
