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Case Studies
How Cosmetic Capital have enhanced their customer experience with reviews
August 11, 2021
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4 mins read
Introducing Love Sweat Fitness (LSF), where empowering women to feel their best is the ultimate goal. With REVIEWS.io's platform, LSF has been able to gather inspiring and trusted reviews that have not only amplified the success stories of their vibrant community, but also leveraged the voice of their customers, providing valuable insights and building credibility.
As a growing women's fitness brand, establishing social proof is of utmost importance to help foster trust among existing customers and showcase product excellence to potential ones.
From the very beginning, collecting reviews has been a top priority for the brand. Nevertheless, their challenge lay in discovering the ideal review platform that could seamlessly support and help them collect reviews effectively.
Building Trust: As a small and growing brand, LSF understood the importance of establishing trust with its potential customers. They recognized the importance of instilling confidence in new users, ensuring that they could trust the brand and its products. For a fitness brand like LSF, effectively highlighting positive feedback in an authentically inspiring manner is paramount.
Demonstrating Product Excellence: The feedback received from the fitness community through reviews allows LSF to understand what aspects of their products are working well and what areas need improvement. They need to actively seek and collect reviews to gain valuable insights into the performance and reception of their offerings.
Utilizing User-Generated Content (UGC): LSF recognized the value of user-generated content in showcasing their community's enjoyment of their products. Hence, incorporating UGC, such as photos and videos, into the review process was, and is a must to create a vibrant and engaging experience for their audience.
Having worked with another very popular review platform, LSF was disappointed and recognized that the previous platform lacked the necessary level of customization and tools required for effective review collection, display, and post-communication.
As a result, LSF's website appeared too generic and failed to align with its unique brand identity. They needed a better tool to help them encourage customers to leave genuine reviews, grow their review database, and display these reviews effectively.
Love Sweat Fitness were initially concerned with a possible impact on their existing reviews, but the transition process was seamless and hassle-free thanks to the dedicated support and expertise of the REVIEWS.io team.
The REVIEWS.io team took care of all the technical aspects and ensured a smooth transfer of data, and even went beyond the simple requests, to develop a tailored strategy that would actively generate more reviews.
“The REVIEWS.io team handled everything in the migration, making it super easy to switch over from our previous platform. Their team worked with us to set up a review collection workflow to actually start to generate more reviews (it can take more than just asking nicely!).”
With the help of REVIEWS.io, LSF has successfully achieved its goals by utilizing the platform's comprehensive suite of tools. One of their key objectives was to collect reviews effectively via email campaigns.
By leveraging collecting reviews via email, LSF was able to design and implement effective email invitations to solicit reviews from their customers. The REVIEWS.io platform allowed them to customize their email templates and tailor the messaging to align with their brand. This customization helped LSF create engaging and personalized emails that encouraged customers to leave reviews.
Moreover, REVIEWS.io’s email workflow automation capabilities streamlined LSF's review collection process. The platform provided predefined workflows and templates that could be easily configured to send automated review requests to customers at the right time.
This automation saved LSF valuable time and resources, allowing them to focus on other aspects of their business while still actively collecting reviews.
In addition to collecting reviews via emails, LSF used the UGC (User-Generated Content) feature to display authentic and compelling content generated by their customers, such as photos and videos, alongside their reviews.
By showcasing UGC, LSF was able to enhance the credibility and trustworthiness of its brand.
LSF were able to customize content widgets that seamlessly integrated with their website via this UGC feature. The real value for LSF, was in the ability to personalize the widget's design, ensuring that it aligned perfectly with LSF's brand visual identity.
LSF created a consistently branded and user experience, moving away from mundane, generic reviews of the past. Their website now showcases captivating UGC that truly reflects the essence of their brand and makes their inspiring fitness community shine.
Throughout their journey with us, LSF enjoyed exceptional support and responsiveness from our team. We’re thrilled to hear LSF is impressed with the ease of customizing their reviews widget and the dedicated team's prompt response to any of their questions or concerns. This level of support and collaboration allowed LSF to fully leverage REVIEWS.io's tools and maximize the effectiveness of their review collection efforts.
“We have gathered thousands of reviews from our customers since making the switch. Our growth in this area has improved our conversion rate and gained customer trust.”
With thousands of customer reviews collected and a significant boost in conversion rates, LSF’s journey has been nothing short of remarkable. Now, it's your turn to harness the power of review collection and UGC content.
Try REVIEWS.io free for 14 days and embark on an exciting trial of REVIEWS.io. Experience how our platform can revolutionize your business, increase customer trust, and drive impressive results.
