A strong star rating on Google is a major asset for your eCommerce store. It brings increased visibility, drives trust among consumers, and ultimately boosts conversion rates. In this how-to guide we share some simple strategies to get more Google reviews that earn your brand a 5-star reputation. 
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As the most popular search engine in the world, Google is the starting point for many a buyer journey. According to its own stats, 51% of consumers use Google to research a purchase they plan to make online, and over half use it to discover new brands. 

So it’s pretty crucial that your eCommerce store stands out with a stellar reputation.

That means you’ll need an impressive Seller Rating - an aggregate score awarded by Google based on verified company reviews. The more of these reviews that sit at the 5-star end of the spectrum, the higher your Seller Rating will be, and the more trust and credibility your eCommerce store will gain with potential customers.

So how do you optimize your review management strategy to get more of those 5-stars rolling in?

Google Review Management: How to Get More 5-star Feedback

1. Offer Top Class Customer Service

First thing’s first - there’s no shortcuts to a strong Seller Rating. If you want to get more Google reviews of the 5-star variety you have to earn them, and that means prioritizing customer satisfaction. 

Every shopper has a preferred means of contact, so offer multiple communication channels like email, phone and live chat, as well as self service options like chatbots and product page Q&As. 

Crucially, make sure your customer support team is well trained and knowledgeable, and has the tools to handle inquiries efficiently. 

Advanced helpdesk solutions like Gorgias are invaluable here. They provide a unified platform where agents can manage interactions across various channels, with features like automated ticketing and customer segmentation for personalized support

To gauge how well your customer service levels are perceived, try implementing post purchase surveys. These are a simple way to collect metrics like Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT), helping you measure overall sentiment and pinpoint areas for improvement.

Ultimately, it’s all about creating those positive experiences that naturally translate into more 5-star Google reviews. 

2. Be Proactive with Negative Reviews

Just as important as fostering positive experiences is addressing the negative ones. If you’ve prioritized customer service these shouldn’t crop up all too often, but mistakes do happen, and unfortunately negative reviews are inevitable.

But it’s not inevitable that they negatively impact your Seller Rating. 

Have a process in place to deal with them quickly and effectively (check out our blog post on how to handle negative reviews to help you here). Once you’ve resolved the issue, follow up with the customer and ask if they’d consider amending their review based on their updated experience.

To encourage your support team to actively engage in fixing low star reviews, try implementing a reward system, whereby you award agents who successfully turn negative reviews into positive ones, or meet certain performance targets in resolving customer complaints.

Negative reviews don’t have to drag down your Seller Rating - what matters is how you respond. With Reply with AI, you can generate professional, empathetic, and brand-aligned responses in seconds.

By quickly addressing concerns and offering solutions, you can rebuild trust and even encourage customers to amend their reviews. A well-handled complaint can turn into a 5-star review, improving your Seller Rating and reinforcing your reputation.

If you’re proactive in dealing with them, negative reviews can be 5-star Google reviews in waiting. 

3. Get Your Timing Right

Timing is everything when it comes to soliciting reviews, especially when what you’re after is 5-star feedback. 

We’d normally talk about timing in terms of product reviews - making sure you give the customer enough time to experience a product in full before asking for their opinion. But that’s arguably just as important for company reviews, as the product experience will impact how a customer feels about your brand as a whole. 

Time your review requests to land when the recipient is likely to be most enthusiastic about their purchase, and therefore more likely to give your eCommerce store a 5-star rating. 

There are tools available that allow you to create custom email sequences for review requests. You can set these up with specific time delays and sending triggers, as well as gentle and persuasive reminders for customers that are yet to submit their feedback - all automated and all designed to land you more stars. 

You might also find you get more Google reviews for your store if you send product and company review requests combined. Provided they’re timed well, combined requests let you piggyback on a customer’s positive product experience to collect company reviews that boost your Seller Rating.

4. Collect Google My Business Reviews

Alongside Google reviews, you should collect Google My Business Reviews, which are especially crucial for businesses serving local areas. 

These reviews appear prominently on Google Maps and impact local search results, which can significantly affect customer decisions.

Here’s how to optimize your GMB review collection:

  • Use a Direct Review Link: Create a short link or QR code that leads straight to your Google review form.
  • Ask at the Right Time: Trigger review requests post-purchase or after a positive customer interaction.
  • Automate the Process: Use tools like REVIEWS.io Flow to send personalized email/SMS review invites automatically.
  • Showcase Reviews Publicly: Embed Google reviews on your website or use social proof widgets to build trust.
  • Respond to Every Review: Thank positive reviewers and address concerns—this boosts credibility and engagement

5. Use Multiple Channels for Review Requests

The most common way of sending a review request is via email, and for good reason. It’s convenient, cost effective, and yields a pretty decent conversion rate. But it’s not everyone’s cup of tea, and it’s certainly not the only way to ask for a review. 

You might just find a world of untapped 5-star potential if you shake up your approach and cater to different communication preferences. 

For example, if you have a customer whom you know to prefer text over email, use SMS review requests to capture their attention. On average, these convert at 3x the rate of email requests, so they’re certainly a good way to get your positive review count up. 

By leveraging multiple channels for requests, you can reach customers where they're most comfortable and increase the likelihood of receiving 5-star Google reviews.

6. Include Reviews in Your Email Signature

Incorporate a link to your Google My Business profile or a review link in your email signature. 

This serves as a subtle reminder for customers to leave a review and builds trust through visible feedback. 

Adding a line like "Leave us a review" with a link to your Google page can boost engagement and conversions.

7. Show People How to Leave a Google Review

Make the review process as easy as possible for customers. Provide clear instructions on how to leave a review with screenshots or step-by-step guides. Here's a quick overview:

  • Step 1: Search Your Business on Google: Ask customers to search your business name and locate your Google Business Profile on the right side of the results.
  • Step 2: Click “Write a Review”: In the reviews section, they'll see a “Write a Review” button—click it.
  • Step 3: Choose Star Rating & Leave Comments: Select 1–5 stars, write a short message, and hit Post (must be signed into a Google account).
  • Bonus Tip: Share a Direct Link: Make it easier by sending them a direct review link via email, SMS, or even a QR code on packaging or receipts.
  • 8. Use a Review Booster

    Most review platforms have a feature that enables you to send review requests to not only new customers but previous customers too. 

    At REVIEWS.io we call this a review booster, and we can direct customers receiving this email to leave a Google review.

    This means you can really crank up the number of reviews you've collected on Google and start improving your online reputation almost instantly.

    9. Monitoring & Analyzing Reviews to Drive More Google Feedback

    If you want more 5-star Google reviews, don’t just collect them - learn from them.

    Monitoring and analyzing your review performance gives you the insight you need to continuously improve the customer experience—and happier customers means more people willing to leave great feedback.

    Here’s how to make your reviews work harder for you:

    • Spot What’s Working (and What’s Not)
      Track key metrics like your average star rating, how many reviews you're collecting each month, and customer sentiment. These insights help you understand where your experience shines—and where it needs polish.
    • Use Feedback to Improve the Experience
      Reviews highlight exactly what your customers love and what’s holding them back. Fixing recurring issues, fine-tuning product info, or optimizing shipping based on feedback naturally leads to more satisfied customers—and more 5-star reviews over time.
    • Fine-Tune Your Request Strategy
      By analyzing when and how you’re getting the best responses, you can adjust your review request timing, channels (email vs. SMS), and messaging to boost your conversion rate on Google.
    • Leverage Tools That Do the Heavy Lifting
      Platforms like REVIEWS.io offer built-in analytics, sentiment analysis, and performance tracking—making it easy to understand what’s driving reviews and where to improve.

    The takeaway? The better you understand your customers, the more likely they are to sing your praises. Monitoring your review performance isn’t just about data—it’s about creating the kind of experience people want to share on Google.

    Try REVIEWS.io for More Effective Google Review Management

    For company reviews to contribute to your Seller Rating they must be collected through a Google Licensed Partner like REVIEWS.io.

    You’ll also need to meet certain conditions before you’re awarded a Seller Rating, like receiving a certain number of company reviews of a certain rating within a given time period. 

    The REVIEWS.io solution has plenty of user-friendly tools to help you achieve a 5-star rating and achieve it quickly. 

    These include Flow for automated email sequencing, allowances for SMS review requests, and integrations with the likes of Gorgias and Klaviyo so you can create first rate customer experiences. 

    We also offer a Review Booster tool, allowing you to send company review requests to past customers to meet the Seller Rating requirements sooner.  

    Book a free live demo today to learn more about the benefits of using REVIEWS.io for Google review management.

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