Manage & Collect
Automatic Re-Sending of Review Invitations is Damaging Your Conversion
July 9, 2018
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3 min read
In this article, we’ll highlight some of the most effective review request email examples that have proven successful for our clients. By the end, you'll gain strategies to create compelling review emails that encourage responses and help grow your business.
When asking customers for a review via email, it’s important to think from their perspective.
After all, they’ve already got what they want from you, be that a product or service, and may need a little encouragement to take the time to leave feedback. Think like a consumer yourself and consider what would make you more likely to submit a review.
Here are some simple guidelines to follow to make your review request emails as successful as possible:
It’s easy to make emails on your own with REVIEWS.io’s customisable templates. You’ll see some great examples of this below.
Now you know the basics, it’s time to learn from the best. We’ve gathered a selection of client review request emails that consistently perform well.
Through clever use of branding and persuasive, snappy language, they’ve perfected the art of asking customers for reviews using the REVIEWS.io email templates.
There’s a clear link between the number of paragraphs included and the rate of conversion. The more text they have to read, the less likely your customers are to submit feedback.
Basically, the longer the email, the lower the conversion, so imagine each word is costing you $100, and keep things short, sweet and to the point. A simple email with a clear call to action always works well, like the example below from Vuori. Remember, most people will view your email on a mobile phone, so our advice is to keep text to a minimum.
Your review request email should be instantly recognisable to your customers. Our drag and drop email templates make it easy to customise to your heart’s content.
Take the example below from Biscuiteers. By using a visual style and tone of voice that mirrors their website, they’ve created a review request email that draws the customer in through consistent branding.
This email converts at over 18% which is well above the industry standard of 3%.
Your email request should have a single purpose - to encourage the recipient to leave a review. The process should be as easy as possible, with a clear call to action (CTA) that tells the customer exactly what they need to do. And your content needs to be focused, so get rid of any additional sales info that might prove a distraction.
Take this example from Charlie Hustle. It opens with a direct question, adopts straightforward language, and uses our In-Email form for simplicity.
In-Email forms allow customers to leave feedback in the body of an email itself, removing the friction of being redirected to their browser. It's also clearly visible at first glance that this is a review request. Simple icons make it easy to leave a star rating before the customer has even thought about the process of writing a review.
Incentivised reviews have two big benefits:
The REVIEWS.io solution allows you to add voucher codes and discounts that are only shown once a review has been completed. We also offer integrations with the likes of smile.io and Loyalty Lion Integration, so you can set up a weighted reward system for different review types.
Our eCommerce client Sun Of A Beach uses a rewards based approach in their review collection campaigns. Remember though, if you’re giving a reward you have to give it to everyone, regardless of how positive or negative a review they leave.
It's important to remember that whilst offering rewards has benefits, it can also have drawbacks. Customers can become familiar with discounts associated to your brand, which can put them off shopping with you when items and services are full price.
Customers respond better to review collection emails that have a personal touch. Always mention the recipient by name – i.e. MR Daniels. You can do this using placeholders in the REVIEWS.io email templates. Also be sure to sign off with your own name (or whoever’s name is most appropriate). People are much more likely to leave a review if they think the request has come from a real human being.
A nice touch that we find increases conversion even further is to include a signature or personal message from someone within the company, like Chapelle Jewellery do here in their highly successful review request email.
You don’t necessarily have to go mad when it comes to branding your email. Sometimes, the sentiment of your message is far more important.
If, like TicketArena, your business is more about the tickets/brands you sell, then being really personable is a good way to go.
By expressing how much a review would mean to them, TicketArena’s approach makes customers more inclined to take time out to leave feedback. Plus, the clever addition of a time scale reassures them that this favour won’t take too much time out of their day.
Boosting the effectiveness of your review request emails is key to increasing response rates. Here are practical tips to help you get more reviews through email:
The timing of your review request email can greatly influence whether customers respond. Send your email 24-48 hours post-purchase or after the service is complete. This timing ensures their experience is still fresh, making them more likely to share a review.
If you don’t receive a response to your initial review request, consider sending a polite follow-up email. A reminder email sent a few days after the first one can prompt customers who may have overlooked the initial request. Keep it short and express appreciation for their time.
Ensure your review request emails are mobile-friendly. A significant number of users read emails on their smartphones, so your message should be easy to read and interact with on smaller screens. This includes having a simple, clickable link to the review page that works seamlessly on mobile.
Let customers know that their opinion makes a difference. Adding a brief statement such as “Your feedback helps us improve and serve you better” can motivate customers to share their thoughts, as they see it as contributing to the brand’s growth.
Provide options for where customers can leave reviews, such as Google, Trustpilot, or your website. Giving customers the choice of their preferred platform can increase the likelihood that they’ll complete the review.
Encourage immediate action by creating a subtle sense of urgency in your message. Phrases like “Share your thoughts today to help us improve!” or “Your quick review makes a big impact” can motivate customers to act sooner rather than later.
Want to go one step further? REVIEWS.io offers API access, allowing the more adventurous to create a completely customized approach.
Yappy, a fun loving personalised dog shop, does exactly that, adding an element of entertainment to their request emails. Using the REVIEWS.io API, they import the name of the dog, rather than the owner, making their review requests super fun and super personal.
The dog icons are customisable to match your furry companions and can be used when submitting a review, so instead of leaving feedback on their own behalf, customers are able to leave reviews from their trusted K9's.
It’s an amazing touch that shows how invested Yappy are in their brand and the customer experience.
Within REVIEWS.io our customisable drag and drop templates and In-Email forms are designed to be fast, efficient and user friendly. But if you want full control, and a truly unique request form, there’s always the option to build your own HTML template.
This example is from our own creation and is simple, clean, effective and totally on brand. What we really like about this request form is that it captures the customer experience in the same breath as asking for a review.
It’s super easy to edit, and can be added as a custom template within our invitation builder.
Clever language, powerful imagery and the option to purchase their skydiving footage work to remind the recipient of the event in question, making them far more inclined to provide feedback on it.If you don’t have the resources to build your own, the REVIEWS.io team are happy to work with you to create a totally custom HTML template.
Streamlining your review request emails can be a game-changer for collecting valuable customer feedback and boosting your brand’s reputation. REVIEWS.io, an online reputation manager solution, offers robust tools that help businesses manage their review requests efficiently and effectively.
With REVIEWS.io, you have all the tools to maximize the success of your review request emails, build trust with your audience, and gather the insights you need to continuously improve your products and services.
Creating effective review collection emails is essential for businesses looking to gather customer feedback and build trust. The article highlights five standout examples of review request emails that have proven successful in boosting conversion rates.
We hope these review email examples and review collection solutions have helped inspire you. Branding and simplicity are key here. Remember, every company is different and their review emails should be too. Customers are tight for time, so it’s important to stand out whilst making the process as easy as possible for them.
