Google Reviews
How To Remove Google Reviews For Your Business (The Clever Way)
May 12, 2024
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3 min read
As one of the most powerful discovery tools in eCommerce, Google Shopping helps retailers surface their products at the precise moment customers are searching to buy. It’s visual. It’s intent-rich. And when used effectively, it can transform how shoppers find and engage with your brand.
But how do you ensure your campaigns aren’t just active - they’re high-performing?
In this guide, we’ll walk you through 13 actionable Google Shopping tips backed by proven strategies, product data best practices, and real-world insights from retailers who are scaling success.
Since Google introduced free Shopping listings in 2020, the playing field has shifted. Smaller retailers now have access to SERP real estate that was once reserved for big-budget advertisers.
Whether you're using free listings, paid Shopping ads, or both, optimizing your campaigns is no longer optional - it’s a competitive necessity.
But success doesn’t come from setup alone. It requires a combination of:
Google Shopping is a product-focused ad format within Google Search that allows users to compare items from multiple retailers based on price, specs, shipping, and availability.
These Shopping ads are dynamically generated from your product feed - not keyword targeting - and when users click, they’re taken straight to your product page. That means fewer steps to purchase and higher conversion potential.
Why should you prioritize Google Shopping in your eCommerce strategy? Because it connects your products with ready-to-buy shoppers in a format that’s visual, informative, and conversion-driven. Here’s what makes it so effective:
Retailers using Google Shopping see increased ROI thanks to its blend of broad reach and precision targeting - but only if campaigns are well-optimized and strategically managed.
First things first - if you want your Google Shopping ads or free product listings to convert to sales you need a transparent and trustworthy eCommerce site. Customers buy into brands, not just products, so make company information and contact details clearly visible.
Before ads can convert, your site must inspire trust:
Pro Tip: Google Shopping evaluates your site as part of its approval process - a polished, transparent site improves your chances of listing success and conversion.
Your product feed is the foundation of your Shopping campaigns. At a minimum, your data should include:
If any of this information is missing, outdated, or doesn't match your live website data, your ads could perform poorly or be rejected entirely.
Additionally, leverage Google's free listings alongside paid campaigns by ensuring your feed complies with Google’s Product Data Specification guidelines. This helps maximize your visibility across both paid and organic placements.
Any errors relating to your Shopping Feed will be reported in your Merchant Centre. And since your feed dictates your performance, regular check-ins here are an absolute must.
Look out for things like:
Check in regularly or use a feed management tool to automate syncing and updates - especially if you sell high-volume or frequently changing inventory.
Google doesn’t rely on traditional keyword targeting for Shopping - instead, it uses your product feed’s text fields to match queries.
Example: “Women’s White Leather Running Shoes - Lightweight & Breathable” is better than “White Running Shoes”.
Unlike traditional search ads, Google Shopping campaigns don’t use manual keyword targeting, they rely on product data to match search terms. This means your ads can sometimes show for irrelevant or low-intent searches, costing you money without generating meaningful results.
Let’s say you're advertising a pair of blue running shoes. Your ad will likely appear for searches like “blue running shoes” - great! But if your bid is strong enough, it could also appear for “red running shoes”, “green trainers”, or even just “running shoes” - none of which match your product exactly.
This can lead to irrelevant clicks and wasted budget.
To prevent this, regularly review your search term report in Google Ads. Identify search queries that aren’t converting or don’t align with your product catalog, and add them as negative keywords. This tells Google not to trigger your ads for those terms in future.
In conjunction with a negative keyword strategy, segmenting your campaigns will ensure the most relevant appearances of your Shopping ads. You want to split your products into multiple campaigns, logically arranged by product type.
Create segments like:
Then apply negative keywords to keep queries relevant within each group, this improves CTR and ROAS.
To bring maximum return, it's important to assess your bidding strategy on a regular basis and monitor ad performance against spend. Avoid one-size-fits-all bids. Use:
Test, iterate, and always bid based on product value and performance - not just margin.
Staying unaware of competitor actions can significantly affect your market position. For example, if competitors frequently offer promotions or aggressive pricing strategies, your ads might appear less attractive.
Regularly monitor competitors using tools like Google Auction Insights or SEMrush to track pricing changes, promotional strategies, and advertising placements. Use this intelligence to refine your own strategy, ensuring you stay competitive and appealing to your target market.
You can also use REVIEWS.io's Competitor Analysis feature to see where you sit alongside your competition. This feature lets you see crucial data about your competitors including their tech stack, overall rating, total reviews, and so much more!
Knowing how you compare helps you position better and highlight differentiators.
Google Seller Ratings are a powerful trust signal that can significantly enhance the performance of your Shopping campaigns. Ads displaying a star rating see up to 17% higher click-through rates, which can improve your Quality Score and reduce your cost per click.
To qualify for Google Seller Ratings, you’ll need to:
Put simply: no reviews, no ratings. Consistently collecting customer feedback is the only path to unlocking Seller Ratings - and the competitive edge that comes with them.
Need help collecting reviews? Get started with REVIEWS.io today!
Getting shoppers to your product page is only half the battle. To convert that interest into a sale, your landing pages need to inspire confidence - and that’s where product reviews play a vital role.
Add:
These elements reduce hesitation and increase the chance of purchase.
Alongside reviews, Q&A’s give buyers more detailed information on your products, like size queries, fit or suitability. The more informed a visitor is, the more likely they are to become a customer.
This supports SEO and improves UX, especially when competitors rely solely on manufacturer specs.
Answering a customer's question before they’ve even thought of it themselves is a brilliant way to make sure your Google Shopping ads end in a purchase.
Reviews aren’t just for individual products - they’re a cornerstone of your brand's credibility. When customers compare similar items from different retailers, the one with real, positive feedback nearly always wins.
Collecting and showcasing reviews consistently can elevate trust, influence buyer decisions, and reinforce your reputation across all touchpoints. Platforms like REVIEWS.io make it easy to gather, manage, and highlight customer feedback across your website, Google Shopping, and beyond.
Remember: social proof isn’t optional - it’s a critical part of your eCommerce growth strategy.
Mobile shopping is now mainstream, making mobile optimization essential. Imagine a potential customer encountering slow loading pages or non-responsive design - frustrating, isn't it?
Regularly test your site’s mobile responsiveness using tools like SE Ranking's Mobile-Friendly Test.
Fix:
Even a 100-millisecond delay in website load time can reduce conversion rates by 7%.
The prominence of Google Shopping only looks set to increase as consumer behaviour continues to move online, so it’s essential for eCommerce retailers to get on board now before the competition becomes too hard to beat.
The above list is far from exhaustive, as every strategy needs to be based on specific objectives. That said, any campaign should focus on all of the above as a basic starting point.
If you’re not already doing so, now’s definitely the time to focus on your Google Seller Rating and building trust with potential customers. As a Google Licensed Partner, REVIEWS.io can help. Try out our free demo or check out one of our contract free pricing plans.
Use keyword-rich titles and descriptions in your product feed. Make sure your data is accurate and up to date to help Google match your products with relevant searches.
Google Seller Ratings show star ratings on your Shopping ads. You need at least 100 verified reviews from a Google Licensed Partner like REVIEWS.io to qualify.
Add negative keywords to block off-topic traffic. This helps reduce wasted spend and brings in more qualified clicks.
Reviews build trust and help products stand out. They can also boost click-through rates and support stronger conversions.
