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May 12, 2024
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3 min read
To help build confidence with international customers and reinforce the brand’s immersive experience, Librio partnered with REVIEWS.io to create a multilingual, on-brand review system. Here's how that partnership took shape - and the impact it made.
Librio is an online bookstore that brings storytelling to life through personalized children's books. Each title features a protagonist modeled on the child receiving the book, using their name, physical traits, and language preferences to create a one-of-a-kind experience.
From the moment visitors land on Librio’s website, they’re immersed in a world of color, imagination, and playfulness. Hand-drawn illustrations, real customer testimonials, and interactive previews reflect the same joy and creativity found in the books themselves. This cohesive digital experience is central to Librio’s brand and business model.
Even their post-purchase communication continues the story. Customer care emails are “written” by characters from the books - a detail that adds a human, lighthearted tone to support interactions and further engage families.
Since their products are customized and non-returnable, building trust online is crucial. Reviews are a core part of that strategy.
“Our customers can’t try out our products in an offline environment… so they need to make their decision based purely on our web presence. Reputation is a vital part of that.” - Ed Russell, CEO at Librio
After collecting customer feedback during a post-holiday survey in late 2017, Librio realized they needed a better way to showcase reviews on their site.
They were searching for a review partner who could deliver:
Consistency across brand touchpoints, including review requests, was non-negotiable.
REVIEWS.io worked closely with Librio to build a multilingual, on-brand review collection system from the ground up.
“We looked at multiple options and were persuaded by REVIEWS.io because they wanted to work with us as partners… They even translated the entire platform into German for us, which was totally unexpected.” - Ed Russell, CEO at Librio
Branded Email Invitations
REVIEWS.io’s flexible email templates allowed Librio to incorporate animated visuals, custom colors, and character-led messaging to match the tone of their books.
Localized Review Collection and Display
The team implemented IP-based localization across review widgets and collector pages. Depending on a visitor’s location, they would see reviews and content in German, Spanish, or English.
Widget & HTML Modifications
Librio’s German, Spanish, and UK sites each display tailored widgets with language-specific content and formatting, enhancing accessibility for customers across regions.
Since implementing their custom multilingual review system, Librio has seen meaningful improvements:
This uplift in conversions highlights the power of social proof, particularly when review content is localized and brand-aligned.
“As a startup, we were looking for a review provider which allowed us to communicate in our own way while still providing us with an enterprise-level product… A flexible, robust platform which scales as we grow and does so at a price which knocks the pants off the exorbitant competition.” - Ed Russell, CEO at Librio
Librio’s mission is to delight families with enchanting, personalized stories - and every part of their digital journey supports that.
With REVIEWS.io, they found a partner who not only understood the importance of brand cohesion but delivered a multilingual review experience that inspires trust and boosts conversions.
Looking to build trust with a global audience, personalize your review experience, or boost conversion rates like Librio? Book a demo with REVIEWS.io to see how our flexible, multilingual review solutions can help your brand grow.
