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Marketing
How to Make an Easy and Future Proof Switch from Your Current Review Provider
October 27, 2022
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5 min read
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Black Friday and Cyber Monday bring record traffic - and record competition.
Ads are everywhere, inboxes are overflowing, and discounts blur together. Shoppers are overwhelmed with choice.
So how do they decide where to spend their money? They trust other customers.
Reviews are the most powerful tool you have to stand out, get discovered, and close more sales.
But reviews only work if they’re set up before the rush hits.
That means building the right processes, strengthening weak spots, and making sure reviews are visible in both search results and AI shortlists.
Visibility is everything during BFCM - if shoppers can’t find you, they can’t buy from you.
Reviews act as powerful signals that search engines and shopping tools use to decide which brands and products get seen.
Fresh reviews tell Google your store is active, and structured reviews mean product information can be indexed and displayed correctly.
More importantly in today’s market, reviews help you rank in AI search results.
Instead of scrolling through endless product listings, people are asking generative search tools for recommendations - and those tools lean heavily on verified customer feedback to decide who makes the shortlist.
Reviews improve discoverability and help your products rank in both search results and AI shopping feeds.
Recency is one of the strongest signals for search visibility. Use REVIEWS.io Flow to automate email and SMS requests and keep feedback rolling in.
Fresh reviews show Google your store is active and help your products stay relevant in AI-driven results.
Underrated products with few reviews won’t rank well during BFCM. With REVIEWS.io’s Review Booster you can request feedback in bulk from past customers to quickly fill gaps.
A stronger review base across your catalog makes every product page more competitive.
AI shortlists weigh brand credibility across multiple sources. If ratings on sites like Trustpilot are low, you risk being excluded.
REVIEWS.io’s Reputation Manager lets you distribute review invites to third-party sites and build a consistent profile that boosts your authority in AI search.
Those gold stars in Google Ads require 100 verified company reviews in 12 months from a licensed provider.
As a Google Seller Ratings partner, REVIEWS.io qualifies your reviews to appear in ads.
If you’re below the threshold, use Review Booster to backdate company reviews and meet the requirement before BFCM.
Every review collected through REVIEWS.io includes schema markup.
This ensures Google and AI crawlers can read, index, and display your reviews correctly, giving you maximum visibility in results.
Reviews work for SEO and AI search when they’re fresh, structured, and spread across trusted sources.
Discounts are everywhere during BFCM. What shoppers are really looking for is reassurance that your store is credible - and that your products deliver on their promises.
Reviews, especially those backed by proof of purchase and visual content, provide that reassurance.
Verified reviews and UGC are the only trust signals that cut through BFCM noise.
REVIEWS.io applies verified buyer tags to every review, proving that the customer actually made a purchase.
This extra layer of authenticity builds credibility, especially when shoppers are weighing you up against discount-heavy competitors.
Written reviews are powerful, but images and videos carry even more weight.
Through the REVIEWS.io + Influence integration, you can incentivize customers to share photo and video reviews in the run-up to BFCM.
This creates authentic content that feels more persuasive than polished marketing assets.
Incentivized reviews come with tight regulations - most importantly, disclosure.
REVIEWS.io Incentivized Review Tags automatically mark these reviews, ensuring shoppers understand when a reward was offered. This protects compliance and reinforces trust.
TikTok is set to play a huge role in BFCM shopping this year, but success on the platform depends on credibility.
With the REVIEWS.io TikTok Shop integration, all of your existing product reviews can be synced directly to your TikTok listings.
This makes your social storefront more credible and gives new audiences the same proof they’d see on your own PDPs.
Collect reviews that shoppers trust by combining verified buyer tags with authentic UGC - proof they know is real.
Traffic spikes during BFCM, but conversion rates don’t always follow. Shoppers hesitate because they worry about fit, quality, or reliability.
Reviews close that gap by answering questions and giving buyers the confidence to complete a purchase.
Reviews remove hesitation and turn high BFCM traffic into high-value sales.
Add social proof where it matters most: on your product pages.
With the REVIEWS.io UGC Gallery widget, you can display real customer photos and videos directly on PDPs. These create an immediate connection that polished marketing images can’t match.
The right quote in the right place can be the nudge that closes a sale.
The REVIEWS.io Review Nuggets widget highlights your most persuasive customer feedback next to key calls to action, like the “Buy Now” button.
Strategic placement ensures proof is visible at the exact moment shoppers are ready to commit.
Fit, durability, and use case are the questions shoppers ask most often. With REVIEWS.io Review Attributes, you can capture this detail in reviews and display it on your PDPs.
This reduces hesitation, lowers return rates, and helps buyers quickly see if your product is right for them.
Reviews don’t belong just on your site. REVIEWS.io’s seamless Klaviyo integration lets you pull authentic customer feedback into email flows.
An abandoned cart message backed up by a glowing review is far more persuasive than a discount alone - and you can even turn reviews into shoppable galleries for campaigns.
Long lists of reviews can overwhelm shoppers. The REVIEWS.io AI Review Summary widget condenses hundreds of reviews into a clear snapshot of what customers love most.
This helps buyers commit faster without needing to scroll endlessly.
Strategic review placement on PDPs, in campaigns, and across channels turns hesitation into confident purchases.
During BFCM, your team won’t have the time to manage reviews by hand. The smart move is to set up your systems now so reviews flow automatically and work at scale.
Review your tools and integrations: Make sure your tech stack is connected and ready.
REVIEWS.io integrates natively with Shopify, Klaviyo, TikTok Shop, and more - check those connections now so everything runs smoothly during BFCM.
Audit your reviews with AI: Identify weak spots in your catalog before traffic arrives.
The REVIEWS.io AI Assistant scans your products and flags issues like low coverage, outdated reviews, or missing attributes, so you know where to focus.
Design your flows now: Map out when and how review requests will go out.
Build custom sequences with REVIEWS.io Flow that match your customer journey, so the right invite lands at the right time.
Test how reviews display on-site: Make sure proof is visible where it matters.
Widgets like the UGC Gallery, Review Nuggets, and the AI Review Summary Widget should be styled and tested on PDPs and landing pages so they’re ready for peak traffic.
Set up monitoring and alerts: Be ready to manage the higher review volume during BFCM.
With REVIEWS.io AI-powered replies and notifications, you can respond quickly to negative feedback, protecting your reputation when visibility is at its highest.
By setting up now, you’re not just collecting reviews - you’re building a system that wins visibility, creates trust, and converts sales when competition is at its peak.
BFCM isn’t just about discounts - it’s about trust. Shoppers will choose the stores they can find easily, believe in quickly, and buy from with confidence. Reviews power all three.
By setting up your review strategy now, you’ll go into peak season ready to be visible in search, credible to new customers, and persuasive at every point of sale.
Book a demo with REVIEWS.io today and see how our platform helps you collect, showcase, and activate reviews that give you a real advantage this Black Friday - and beyond.
Because reviews take time to build. Fresh reviews and UGC collected now improve visibility, trust, and conversion rates when peak traffic arrives.
There’s no magic number, but every top product should have a healthy base of recent reviews. Weak spots can be filled fast with Review Booster.
Yes. Google Seller Ratings add star ratings to ads, improving click-through rates. REVIEWS.io is a licensed provider, so your reviews qualify.
Feature them wherever shoppers make decisions - on PDPs, in abandoned cart flows, and in social ads. Reviews remove hesitation and give your promotions credibility.
