As a discovery eCommerce experience, TikTok Shop makes it easy for people to find what they love and buy it in the moment.
Blending shoppable videos, community engagement and creative content, it creates an immersive experience that appeals to today’s digital consumer.
But sales on TikTok aren’t a given. Seller reputation can make or break success. That’s where our integration comes in.
By syndicating product reviews, you can drive buyer confidence and conversion rates. And if you’re yet to set up on TikTok Shop, it’s a great way to start out with a solid trust score.
Want to see it in action? Book a demo today and discover how REVIEWS.io can help you build trust and boost conversions on TikTok Shop.
TikTok Shop keeps the entire shopping journey in one place. Users can discover, research, and purchase products without ever leaving the app.
For sellers, it offers various ways to showcase products - including shoppable video, LIVE shopping, via the ‘Shop’ tab, and through their own TikTok Shop page.
The platform’s culture also fuels conversions. Trends like #TikTokMadeMeBuyIt drive organic engagement, while creators and affiliates extend brand reach. And with the ‘For You’ feed serving up relevant content, TikTok makes discovery seamless.
You’ll also find an entire eCommerce ecosystem, with connected apps for everything from customer service to fulfillment. That ecosystem now includes REVIEWS.io for trust building product reviews.
TikTok Shop offers sellers the chance to build visibility and trust in a discovery-driven environment.
Yes - reviews are one of the biggest purchase drivers on TikTok Shop.
Our recent Review Collector TikTok Survey found that 30.5% of consumers rank product reviews as their top consideration, ahead of price, video content, and creator engagement.
Here’s what else the survey revealed:
While TikTok allows native reviews, building momentum can take time. As a REVIEWS.io customer, you already have a catalog of verified reviews you can syndicate straight to TikTok Shop.
That means you can:
Strong reviews give sellers the credibility they need to stand out and drive sales on TikTok Shop.
The TikTok integration is currently available to US customers on the REVIEWS.io Starter Plan or above, and offers:
To get set up, you’ll need an active TikTok Shop Seller account. From there, follow the steps below:
Once your account is connected, adjust the settings to suit your needs. You’ll see the following options in your dashboard:
Export frequency: choose how often reviews should be sent to TikTok automatically.
Grace period: set a timeframe (up to 14 days) to moderate reviews before they’re sent. This allows you to check and approve them, as once sent to TikTok, they can’t be changed or removed.
Include media: decide whether to send review photos and videos along with text.
Product matching: select how your products will be matched between REVIEWS.io and TikTok Shop using your product catalog.
You can send reviews to TikTok in two ways:
Automatic exports: reviews are sent based on the schedule you’ve set in your export settings.
Manual exports: use the Export button in your dashboard to send reviews instantly. Just pick a date range, and any reviews within that range will be exported (note that this overrides any set grace period).
Once you're up and running, you can keep an eye on things using the Past Exports log in your dashboard.
This gives you a clear view of what’s been sent, along with details on any failed exports and why they didn’t go through. It’s an easy way to stay on top of the integration and make adjustments if needed.
With REVIEWS.io, it only takes a few steps to showcase verified reviews on TikTok Shop and strengthen your reputation.
TikTok Shop is a game-changer for eCommerce, but trust is what drives real results. With REVIEWS.io’s TikTok Shop integration, you can display authentic product reviews directly on your listings, building confidence and boosting conversions from day one.
Set up is simple, and our team is here to help if you need it. Log in to your REVIEWS.io account today and start turning TikTok traffic into sales.
Not yet a REVIEWS.io customer? Book a demo today and see how easy it is to scale with trust-driven growth.
Yes. Reviews build trust, boost buyer confidence, and help products stand out in TikTok’s discovery-driven shopping experience - making them a key driver of conversions.
There are two ways to show reviews on TikTok Shop - native reviews from customers who buy through the app, and imported reviews you’ve already collected through an approved platform like REVIEWS.io.
Yes. The REVIEWS.io integration lets you syndicate existing product reviews directly to TikTok Shop, alongside any reviews collected natively.
TikTok Shop connects with a wide range of apps to support sellers with fulfillment, marketing, and customer engagement. REVIEWS.io integrates to provide trusted product reviews.
