The intersection of social media and e-commerce is big business-expected to reach a value of $1.2 trillion by 2025. And TikTok Shop is leading the way.
Blending shoppable videos, community engagement and creative content, it creates an immersive experience that appeals to today’s digital consumer.
But sales on TikTok aren’t a given. Seller reputation can make or break success. That’s where our integration comes in.
By syndicating product reviews, you can drive buyer confidence and conversion rates. And if you’re yet to set up on TikTok Shop, it’s a great way to start out with a solid trust score.
Want to see it in action? Book a demo today and discover how REVIEWS.io can help you build trust and boost conversions on TikTok Shop.
What the launch of TikTok Shop did was keep everything contained. Users no longer need to navigate elsewhere. They can discover, research and buy a product all within the TikTok platform.
For sellers, it offers various ways to showcase products - including shoppable video, LIVE shopping, via the ‘Shop’ tab, and through their own TikTok Shop page.
Then there’s the nature of the platform itself. Trends like #TikTokMadeMeBuyIt drive engagement, while creators and affiliates extend brand reach. And with ‘For You’ feeds pushing delivering relevant content, it all makes for a powerful sales tool.
You’ll also find an entire e-commerce ecosystem, with connected apps for everything from customer service to fulfillment. That ecosystem now includes REVIEWS.io for trust building product reviews.
The majority of consumers see product reviews as the most influential factor in a TikTok purchase. This insight comes from our recent Review Collector TikTok Survey.
Out of 500 respondents, 30.5% ranked product reviews as their top consideration, above other factors including:
Our survey also found that:
While reviews can be submitted directly through the platform, it’s hard to build momentum. But as a REVIEWS.io customer, you already have a catalog of verified product reviews at your disposal.
With our new integration, you can syndicate these existing reviews to corresponding products in TikTok Shop. These will then be displayed in the reviews module of individual PDPs (Product Detail Pages), along with any reviews collected through TikTok.
That means no cold start. You can launch on TikTok Shop with a strong reputation, thanks to product reviews already collected through online store sales. And if you’re already selling on TikTok, you can elevate product listings with influential social proof.
The TikTok integration is currently available to US customers on the REVIEWS.io Starter Plan or above, and offers:
To get set up, you’ll need an active TikTok Shop Seller account. From there, follow the steps below:
Once your account is connected, adjust the settings to suit your needs. You’ll see the following options in your dashboard:
Export Frequency: Choose how often reviews should be sent to TikTok automatically.
Grace Period: Set a timeframe (up to 14 days) to moderate reviews before they’re sent. This allows you to check and approve them, as once sent to TikTok, they can’t be changed or removed.
Include Media: Decide whether to send review photos and videos along with text.
Product Matching: Select how your products will be matched between REVIEWS.io and TikTok Shop using your product catalog.
You can send reviews to TikTok in two ways:
Automatic Exports: Reviews are sent based on the schedule you’ve set in your export settings.
Manual Exports: Use the Export button in your dashboard to send reviews instantly. Just pick a date range, and any reviews within that range will be exported (note that this overrides any set grace period).
Once you're up and running, you can keep an eye on things using the Past Exports log in your dashboard.
This gives you a clear view of what’s been sent, along with details on any failed exports and why they didn’t go through. It’s an easy way to stay on top of the integration and make adjustments if needed.
TikTok Shop is a game-changer for eCommerce, but trust is what drives real results. With REVIEWS.io’s integration, you can display authentic product reviews directly on your listings, building confidence and boosting conversions.
Set up is simple, and our team is here to help if you need it. Log in to your REVIEWS.io account today and start turning TikTok traffic into sales.
Not yet a REVIEWS.io customer?
Ready to see how REVIEWS.io can transform your brand’s social presence and boost e-commerce results? Book a demo today.
