How to Collect Product Reviews on Your Shopify Store

Alla Avgustinov

November 5, 2025

5 min read

As one of the most popular eCommerce platforms on the market, Shopify is a cost effective, user friendly solution that enables brands to focus on business growth. Its innovative design also allows for easy integration of user generated content, including authentic customer reviews.

Please Note:

Account details may vary. The feature is now part of the subscription

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When you run a Shopify store, there’s always a lot to juggle - from managing inventory to keeping customers happy.

Collecting product reviews shouldn’t be another manual task on your list.

Thankfully, there are plenty of Shopify review apps that make the process simple, helping you gather genuine feedback automatically after each purchase.

The result is a steady flow of authentic product reviews that build trust, boost conversions, and give you valuable insight into what your customers really think.

Summary

Product reviews don’t just build trust. They turn browsing customers into confident buyers and repeat purchasers.
Shopify makes review collection easy through integrated apps that automate invites and gather feedback while you focus on growth.
Timing and personalization are key to getting high-quality, authentic reviews that showcase your products in the best light.
Visible reviews build social proof, boost conversions, and make your store stand out in search results.
When you respond to reviews and act on feedback, you create lasting loyalty and continuous improvement.
REVIEWS.io gives you everything you need to collect, manage, and display Shopify product reviews - helping your store grow through authentic customer feedback.

Start collecting your first reviews for free

Connect REVIEWS.io to Shopify and start gathering verified reviews that build trust and boost sales.

Start your free trial →

Why should you collect product reviews on Shopify?

Verified product reviews are one of the strongest signals of credibility a store can have.

Why? Because of how shoppers use product reviews.

Before they commit to a purchase, they turn to reviews for assurance. They compare ratings, scan for detail, and look for consistency that confirms your products - and you as a brand - deliver on what you promise.

Ultimately, product reviews are more persuasive than any marketing message because they come from real people with real experiences.

They help you build trust and stand out from the competition with authentic proof of customer satisfaction.

Beyond trust, reviews deliver tangible value for your business:

Higher conversion rates: there’s plenty of data showing how much reviews increase sales. Even a few positive comments can make the difference between browsing and buying.

Better SEO performance: reviews help you rank in search because they add regular, keyword-rich content to your product pages that search engines value as fresh and relevant.

Reduced return rates: product reviews that discuss size, fit, or performance help customers choose correctly the first time.

Improved customer insight: feedback highlights what buyers love and what can be improved, giving you data to refine products and customer experience.

Stronger marketing assets: you can repurpose reviews in marketing campaigns, using authentic customer voices across ads, emails, and social media.

Product reviews aren’t just a nice-to-have. They’re a proven way to build credibility and drive growth for your Shopify store.

How do reviews work on Shopify?

Review collection on Shopify works through third-party apps that connect directly to your store data.

Once installed, your Shopify review app handles everything - from identifying recent buyers to sending review invitations and displaying verified feedback on your product pages.

Here’s how it works step by step:

Order syncing: the app connects to your Shopify orders so it knows who to contact after a purchase.
Automated review requests: customers automatically receive review invitations after delivery - a key feature that ensures consistency and saves hours of manual work.
Verified submissions: shoppers leave their feedback through secure, verified forms, ensuring authenticity and compliance with review standards.
On-page display: reviews are published instantly in Shopify product review widgets, which can be customized to match your brand style.
Data insight: every review becomes a data point, helping you track satisfaction trends and product performance over time.

Because these apps integrate directly with Shopify, review collection happens automatically and scales with your business.

If you want to get more advanced, you can connect Shopify Flow to your review app for deeper automation.

This allows you to use your store’s own data to trigger perfectly timed review requests based on real customer events, like delivery confirmation or repeat purchases.

When you automate the process, product reviews collect themselves - giving you trust-building data to grow your Shopify store.

How do you collect product reviews on Shopify?

Collecting product reviews on Shopify is straightforward when you use the right tools and approach.

Here’s how to set up a system that collects valuable, authentic feedback - automatically.

1. Connect a review app to your Shopify store

Start by choosing a Shopify review app that integrates directly with your store. Once connected, it syncs with your order data, automatically identifying recent buyers and sending review invitations.

Choose an app that’s simple to install, easy to customize, and lets you automate the process without extra admin.

2. Design your review invites

Take the time to craft effective review invites that feel personal and on-brand. Use consistent tone, clear language, and mobile-friendly formatting.

Keep it short, thank the customer for their order, and explain why their feedback matters. People are more likely to respond when they feel valued.

3. Set up automated product review requests

Automation keeps your review flow consistent. But be sure to ask for reviews at the right time.

Schedule invitations to send after delivery or once a customer has had time to use the product. That’s when feedback is most meaningful and authentic.

4. Display reviews where they matter most

Use Shopify’s drag-and-drop editor to position review widgets for maximum impact. Place them where shoppers make buying decisions - like on product pages and at checkout.

Make sure to customize widgets to match your Shopify theme and brand style, keeping fonts, colours, and layouts consistent

5. Help customers leave better reviews

A good product review is insightful, and goes beyond a star rating. Once you’re up and running, think about how you can guide customers to leave more meaningful feedback.

Review attributes allow you to collect specific details - like size, fit, or quality - while visual UGC adds authenticity and helps future shoppers see your products in real life.

6. Respond to reviews

Replying to reviews - both positive and negative - shows customers that their opinions matter. Acknowledging praise builds loyalty, while a thoughtful response to a negative review shows transparency and care.

Done well, this turns feedback into an opportunity to improve relationships and reputation.

Collecting product reviews isn’t just about feedback. It’s about starting conversations that build stronger customer relationships.

How do you import reviews into your Shopify store?

If you’re migrating from your current review platform or relaunching your Shopify store, you don’t need to start over.

Most modern review apps let you import your existing reviews to preserve your hard-earned credibility.

You can typically upload reviews using a CSV file or connect directly via API to transfer them automatically.

Once imported, they display like new reviews and retain their original dates and star ratings, maintaining SEO value.

At REVIEWS.io, we help merchants migrate their data quickly and securely, so you can switch platforms without losing your history of positive feedback.

What’s the best reviews app for Shopify?

Shopify’s original Product Reviews app has been discontinued, so third-party review apps are now the standard.

The right app should automate your review process and fit seamlessly into your store’s ecosystem.

When choosing one, consider:

Integration: does it sync automatically with Shopify orders and customers?
Ease of use: can you install it quickly without developer support?
Display options: are widgets fast, responsive, and customizable to your branding?
Media support: does it allow photo and video uploads?
Data ownership: do you control your own review data, or is it owned by the platform?

The best Shopify review app is the one that saves you time today and scales effortlessly as you grow.

Why choose REVIEWS.io for your Shopify store?

When you’re ready to start collecting reviews, REVIEWS.io makes it easy.

Our Shopify integration is purpose-built to help merchants build trust, improve visibility, and understand their customers better.

Here’s what you can do with REVIEWS.io:

Collect product and company reviews automatically after each order.
Customize lightweight widgets that blend seamlessly into your Shopify theme.
Gather photo and video reviews to showcase authentic customer experiences.
Sync your reviews with Google for Seller Ratings and Product Listings.
Import your existing reviews from other platforms.

Everything works within your Shopify ecosystem, giving you a single, connected view of your customer feedback and its impact on your brand.

Ready to start? Install REVIEWS.io from the Shopify App Store and begin collecting your first reviews today.

Frequently asked questions

You can add reviews to Shopify for free by using a review app that offers a free trial, like REVIEWS.io. Simply install it from the Shopify App Store and start collecting feedback automatically.

Shopify used to have its own Product Reviews app, but it’s now been discontinued. You’ll need to use a third-party review app to collect and display customer feedback.

Yes. Once you’ve installed a review app, customers can leave verified reviews directly on your product pages through secure submission forms.

Most review apps include widgets you can add using Shopify’s drag-and-drop editor. Place them on your product pages, homepage, or checkout to display customer reviews where shoppers make buying decisions.