Today’s savvy consumers almost expect to receive a review request once they have completed a purchase or used a service. Follow these quick tips when creating your review collection email to get the highest possible conversion.

In today’s post, we’re going to be taking a look at some of the best review collection examples we could find from our clients. By the time you finish this post, you should have several actionable ideas you can apply when asking customers for a review.

How to ask your customers for a review, the right way

When it comes to asking customers for a review via email, it's important to continue to be your most charming self.

After all, your customers have really already got what they want and may need a little encouragement in order to take the time to review you.

Here are some simple guidelines to follow in order to make your review emails as successful as possible:

  • Keep it brief - your customers are short on time, so cut to the chase, fast!
  • Be polite - don't forget to say please. Remember, customers are doing you a favour by leaving you a review.
  • Reinforce your branding - make your review request instantly recognisable to customers by adding familiar branding. It's easy to make emails your own with's customisable templates. You'll see some great examples of this below.

8 review request email examples you can learn from

Now you know the basics, it's time to learn from the best. We've gathered a selection of client review request emails that consistently perform highly.

Through clever use of branding, persuasive and snappy language, they've perfected the art of asking customers for reviews using the email templates.

1. Keep it short & simple

A simple email such as Papier's, with a clear call to action always works well. Remember most people will be reading this email on their mobile phone so our advice is to keep text to a minimum.

There's a clear correlation between the number of paragraphs and a reduction in conversion, so it's important to keep things short and sweet in your review request email.

Papier review email

2. Reinforce your brand

Your review request email should be instantly recognisable to your customers. Our drag and drop email templates make it easy to customise to your heart's content.

Biscuiteers did a fantastic job of branding their review request email. Using their pretty graphic style and soft colours make it both fun and friendly and oh so 'Biscuiteers'.

This email converts at over 18% which is well above the industry standard of 3%.

biscuiteers review collection email

3. Make it easy

Successful review requests are all about making it easy for your customers.

Charlie Hustle have not only crafted extremely short and snappy copy, but have also chosen to use our In-Email form.

The In-Email form enables customers to leave feedback in the body of the email itself - they don't even have to be redirected to their browser. This makes it quicker than ever to leave a review.

Plus, at a quick glance, customers can easily identify that this is a review email. Simple icons make it easy for them to make a choice before they've already thought about whether they have time to leave a review or not.

Screen Shot 2019-11-06 at 15.50.20.png

4. Offer a reward

Incentivising reviews have 2 big benefits:

  • They help increase review collection rates
  • They help drive customers back to the site once a review has been completed

The solution allows you to add voucher codes and discounts that are only shown once a review has been completed, as used by our eCommerce client, Sun Of A Beach. We also have a Loyalty Lion Integration so you can set up a weighted reward system for different review types. Remember if you are giving a reward you have to give it to everyone, no matter what type of review they leave.

It's important to remember that whilst offering rewards has benefits, it can also have drawbacks. Customers can become accustomed to expecting rewards, which can put them off shopping with you when items and services are full price.

Sun of a Beach review email

5. Personalise your review emails

Customers respond better to review collection emails that have a personal touch. Always mention the receiver of the email by name - i.e MR Daniels. You can do this using placeholders in the email templates.

A nice touch that we find increases conversion is including a signature and personal message from someone high up within the company like the MD or Customer Service Director.

Chapelle Jewellery review request email

6. Nice & Bright

Reviews shouldn't be boring.

If you've got a fun brand like our client, Prezzybox, we'd encourage you to make your review request emails fun too.

Prezzybox review collection email

They've kept their email incredibly simple using out In-Email Form, a short piece of copy and bright colours.

The bright colours almost make this review email seem like a game - and who doesn't love one of those?!

7. Go the extra mile

Speaking of games, Yappy have gone all out with their review emails.

Using the API, they're able to import the reviewer's dog's name into the review email itself, making this super fun, and super personal. review email

They also use dog icons which can be customised by the owner, meaning the review gets left 'by the dog' themselves and not the owner.

It's an amazing touch that shows how invested Yappy are in their brand and the customer experience.

8. Be personable

You don't necessarily have to go mad when it comes to branding your email.

If, like TicketArena, your business is more about the tickets/brands you sell, then being really personable is a good way to go.

TicketArena review email

By expressing how much a review would mean to them, TicketArena customers are more inclined to take time out to leave feedback. Plus, the clever addition of a time scale reassures customers that this favour won't take too much time out of their day.

Review request email template

Email templates can be a great way to get started. However, it's important to remember that the tone of voice and copy length you use should be in keeping with your brand.

Keep your customers and their wants, needs and expectations at the front of your mind when drafting your review email.

Your review copy could read something like this:

Dear [customer name],

Thank you for for your recent purchase with [domain name].

We want to provide all of our customers with the very best of service and would really appreciate your feedback. Could you spare a minute to leave us a review?

Your review will help us continue to improve and inform other customers about our great service.


Many thanks,

Team [domain name]

In Summary

We hope these review email examples have helped inspire you. Branding and simplicity are key here. Remember, every company is different and their review emails should be too. Customers are tight for time, so it's important to stand out whilst making the process as easy as possible for your customers.

Want to create your very own personalise review email? Sign up for a free trial today and you'll be able to play around with our review templates. Or, for more information, we encourage you to jump on live chat with our team.