How to Use Shopify Flow to Send Smarter Automated Review Requests

Alla Avgustinov

January 28, 2022

3 min read

Automating review requests isn’t new. But using your Shopify data to do it strategically is. Learn how a deep Shopify Flow integration lets your Shopify review app send smarter, better-timed invites that boost response rates, improve sentiment, and turn customer feedback into genuine growth.

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Most Shopify review apps can automate requests, but few can make them truly intelligent.

A deep integration with Shopify Flow changes that.

It connects your review strategy directly to your store’s data - order status, delivery updates, customer tags, and more - so every request reflects the real customer journey.

The result isn’t just more reviews, but better reviews: more authentic, more timely, and more impactful for your brand.

Summary

Shopify Flow is a free Shopify app that lets you automate tasks and connect store data with the tools you already use.
It helps merchants work smarter by reacting to store events - like order updates, refunds, and customer actions - without manual effort.
To automate review requests, you’ll need a review app that integrates with Shopify Flow, allowing your store data to trigger perfectly timed invites.
You can then use Shopify-native data - like delivery status, order tags, or customer type - to send review requests that are relevant, consistent, and more likely to capture genuine feedback.
REVIEWS.io offers deep integration with Shopify Flow, helping you create a review strategy that’s data-led, scalable, and built for lasting brand trust.

Automate your review requests for free

Connect REVIEWS.io to Shopify Flow to send timed invites and collect verified reviews that grow your store.

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What is Shopify Flow?

Shopify Flow is an automation tool built to help merchants simplify and scale their day-to-day operations.

It lets you create custom workflows that connect apps, data, and store events - without writing a single line of code.

Using simple “if this, then that” logic, Flow automates repetitive tasks and keeps your operations running smoothly. From tagging VIP customers to pausing orders or rewarding loyalty, it helps you scale efficiently.

How can Shopify Flow improve your review collection strategy?

Shopify Flow connects directly to your store’s logic.

That means, as long as you’re using a review app that integrates with it, your review requests can react to everything happening in your store - from how orders are processed to how you’ve segmented your customers.

For example, you can:

Delay review requests until an order has been delivered, not just fulfilled.
Skip requests for wholesale or refunded orders.
Send different templates based on customer location or tag.
Time requests around repeat purchases, subscription renewals, or product usage cycles.
Trigger internal actions, like notifying your support team when a low-rated review comes in.

If your review app can’t access this Shopify data, it’s working blind.

Invites go out at the wrong time or to the wrong people, leading to fewer responses, less useful feedback, and missed chances to build stronger customer relationships.

Which review apps integrate with Shopify Flow?

There are only a handful of review apps that integrate directly with Shopify Flow - and REVIEWS.io is one of them.

REVIEWS.io is built for Shopify merchants who want a complete, connected feedback strategy.

It helps you collect reviews, showcase them beautifully, and link customer sentiment to loyalty and service, all within the Shopify ecosystem.

Inside REVIEWS.io, you already have REVIEWS.io Flow, a built-in automation tool that lets you:

Send review requests by product purchased, customer location, or order channel.
Build follow-ups for customers who haven’t responded.
Request extra content like photos or videos from happy customers.

But when you connect REVIEWS.io with Shopify Flow, everything becomes even smarter.

You can use Shopify’s own tags, triggers, and conditions to shape how review requests behave across your business.

For example, you can:

Use customer tags like “VIP,” “subscription,” or “first-time buyer” to send tailored review invites.
Connect operational triggers - like “order delivered” or “refund processed” - to send, delay, or cancel requests automatically.
Tie review activity into other areas of your store: reward 5-star reviews through your loyalty program, or alert your support team in your helpdesk if someone leaves a low rating.

With Shopify Flow, your review app becomes part of your store’s brain, responding to real customer events and helping you collect feedback that’s timely, relevant, and far more valuable.

How to automate review requests in Shopify Flow (to match every customer journey)

Once your review app is connected to Shopify Flow, you can start building workflows that reflect how your business really runs.

These automations don’t just save time. They make sure every review request lands in the right inbox, at the right moment, with the right message.

Here’s a few ideas to inspire your own setup:

1. Send review requests based on delivery data

Use Shopify’s fulfilment and shipping fields to trigger review invites only when an order’s delivery status changes to Delivered.

You’ll avoid asking too early, reduce customer frustration, and improve review sentiment across international or pre-order shipments.

2. Personalise review requests by customer tag or type

Segment your requests using Shopify’s customer tags.

You might skip wholesale customers, thank VIPs with a more personal message, or delay invitations for subscription buyers until their second delivery.

Shopify’s tagging system makes this easy to automate.

3. Exclude orders that shouldn’t receive an invite

Shopify Flow can cancel or pause invitations when certain order conditions are met. For example, if the order has been refunded, returned, or cancelled.

It keeps your messaging accurate and prevents negative feedback caused by timing errors.

4. Optimize review requests by product category

Use product data from Shopify to send tailored templates for different items.

For example, follow up quickly for fast-use consumables, or wait longer before requesting feedback on lifestyle or seasonal products that take time to experience.

5. Vary timing based on purchase behaviour

Create rules that delay or advance review requests depending on order frequency or customer history.

A first-time buyer might receive a request sooner, while loyal repeat customers could be asked after they’ve had time to compare multiple purchases.

6. Sync internal alerts with review triggers

When a low-rated review comes in, Shopify Flow can automatically notify your internal team or tag that customer for follow-up.

Because Flow ties directly to customer records, it’s easy to track feedback patterns and respond to negative reviews faster.

How smart is your Shopify review app?

If you’re already collecting reviews, that’s a great start.

But if you’re wondering whether your review requests could be more intelligent, more relevant, and more connected to your customer experience, it might be time to think about what your app can really do.

Ask yourself:

Are review requests aligned with each customer’s journey, or do they all look the same?
Are you excluding refunded, wholesale, or subscription-only orders effectively?
Is your review programme driving insight as well as volume?
Can your review app respond to your Shopify data, or is it working in isolation?

If any of these give you pause, you’re missing out on what a deep integration with Shopify Flow can unlock.

By combining REVIEWS.io with Shopify Flow, you can turn everyday automation into meaningful, data-led customer engagement.

Smarter timing, more relevant messaging, better feedback - and stronger brand trust as a result.

If you’re ready to move beyond generic review invites, choose a Shopify review app built to work hand-in-hand with your store’s data.

Switch to REVIEWS.io, import your existing reviews, and start using your Shopify data to collect better feedback, faster.

Frequently asked questions

Shopify Flow uses simple “if this, then that” logic to automate actions in your store. It connects your apps, data, and events so you can trigger tasks - like review requests - based on real customer activity instead of fixed timelines.

Only if your review app offers a Shopify Flow integration. Apps like REVIEWS.io are built to connect directly, letting you use Shopify’s tags, events, and conditions to power smarter review requests.

Yes. When paired with a compatible review app, Flow can automatically send, delay, or cancel review requests based on live store events such as delivery confirmation, refunds, or repeat purchases.

REVIEWS.io is built for Shopify from the ground up - offering deep integration, flexible widgets, and seamless connections with other tools in your Shopify tech stack.