Not all reviews are written equal. Today we're revealing our criteria for 'good quality' reviews so you can make sure every single piece of customer feedback you leave sits head and shoulders above the rest.
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Learning how to write a good review is simple. We believe there are 8 criterion that make a great review - 6 DOs and 2 DON'Ts. Follow these guidelines, and every single review you write will be extremely useful to both businesses and other customers.

1. Don't make your review too short

Whether you loved or loathed your experience, other customers and the business want to hear about it, so don't hold back! Lengthier reviews are much more valuable to others than short ones containing just a few words, as they usually have much more detail and highlight specific things the business did(n't do)well.

So, take a little time to review and take some pride in it - do it well and it could really help someone!

2. Do include as many details as possible

Once you've decided to put some time into writing a lengthy review, you'll have loads of space to include all the details you like!

The best reviews provide accurate information about a range of aspects of the business' performance, including price, service, delivery and quality.Whether positive or negative, you should back your review score up with as much information as possible to help other customers decide whether the company/product is right for them.

Specific details about certain aspects of your experience will also enable businesses to reap value from your review and learn more about their customer's happiness.

3. Do use proper spelling & grammar


Good reviews should be well-written. It's important that they can be easily made sense of by other consumers, and proper spelling and grammar will help ensure this.

To make sure yours is as accurate as digestible as possible, avoid using abbreviations or slang in your content. Text speak should also be avoided.

In essence, we'd advise to write your review as if you are writing a letter or an email to a company - keep it relatively formal in grammar and tone.

4. Do give your review a timescale

One of the most important things in a review is that others are able to see when your experience with the company in question was. If it was a few years ago, and you've only just got round to giving them some feedback, it's a good idea to make this known.

Who knows - they may have made considerable changes to their business since then. Your review can have a real impact on the actions of other consumers, so to make it as useful and accurate as possible, put a date on it.

Likewise with times, as some business - especially restaurants or shops - may be busier at certain times of the day, or have rotating staff which may have influenced your own experience but not really reflect the business in question as a whole.

5. Do be honest!

They often say 'honesty is the best policy' and quality reviews rely on this. Other customers look to your feedback to inform them about all manner of things, from customer service call times to the fit of a skirt, so it's essential that you are as transparent and honest as possible.

If you've got something negative to say, do so!

At, we pride ourselves in having a trusted brand and helping customers to highlight value and quality, you can test out our platform for free with our trial!

6. Do give advice


To take your review up a level and turn it into something really actionable, if possible, you should try and include some advice in your review.

This can be either for other customers or the business in question. Two good examples are:

- The heels were a little tight across my feet - if your feet are a bit wide, I'd recommend sizing up.

- It would be great if you included more accurate delivery information, as my package arrived late due to the bank holiday.

7. Do not include non-relevant details

Just as important as including relevant details is making sure you don't step over the mark.

You should never include names of staff members at companies or non-relevant information, even if your experience with an individual is positive.

Do so, and your review may not be made public.

8. Do not write any inflammatory remarks


Being abusive in an online review is not going to be useful, and is likely not to be displayed publicly if it can be proven that any libellous remarks have taken place.

We know that sometimes businesses really get things wrong, and we've all been an angry customer at some point in our lives! However, it's important to remember that the person on the other end of the line/screen is a human, just like you!

Keep your dignity and stay polite when leaving reviews online.

If your business receives an abusive or unfair reviews then get in touch, we help you to manage your negative reviews and can even moderate them if necessary!

An example review template

A good review includes the store name, some pros and cons, your review comments and a short summary or conclusion if needed.   Here's an example of what would constitute a useful review:-  

Name of store: Bob's Amazing Restaurant

Pros:  list of positivese.g. fast service, good prices

Cons:  list of negativese.g. they ran out of soup

Review Content

Description of your experience.  You can tell a short story of events if you have enough to say.

e.g.  Upon arrival I was quickly seated by a friendly member of staff who made us feel really welcome. The atmosphere of the restaurant was great and overall, the food and prices were great. The only slight complaint was that they ran out of soup, but I was offered an alternative so it wasn't too much of an issue, especially as they were so nice.

Review Conclusion

e.g. Had a lovely meal with my family, they were really helpful even though they didn't have any soup.

This example review is useful because:

1) It lets other consumers know they have great services.

2) It lets other consumers know this is a family-friendly restaurant.

3) It lets other consumers know the food quality and prices are good.

In Summary

The best reviews answer questions that a potential customer might have. In order to do this, they are usually relatively lengthy, detailed and contain accurate and honest information.

Remember, if you're going to review, you might as well do it well!

Ready to leave a review? Head to our home page and search for the business you'd like to leave feedback for to get started.

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