Online businesses rely a lot on customer feedback. Studies show that 95% of consumers read online reviews before making a purchase, and 88% trust online testimonials as much as personal recommendations.
For businesses, positive and constructive reviews significantly boost their business reputation, increase customer trust, and drive sales. In fact, a single positive review can increase conversion rates by 10%.
That's why, as a business owner, you should encourage your customers to leave honest and quality reviews. Learning how to write a good review is simple. We believe there are 9 criteria that make a great review—6 DOs and 3 DON'Ts. Follow these guidelines, and every single review you write will be extremely useful to both businesses and other customers.
Good quality reviews don’t just help other customers make informed choices—they help businesses innovate, improve their products, and grow. Reviews can highlight key areas for improvement and help shape the future of the online shopping experience.
Whether you loved or loathed your experience, other customers and the business want to hear about it, so don't hold back! Lengthier reviews are much more valuable to others than short ones containing just a few words, as they usually have much more detail and highlight specific things the business did (or didn't do) well.
A 5-star user rating can look like a seeding or spam if it doesn't have any constructive details. So, take a little time to review it and take some pride in it—do it well, and it could really help someone!
Once you've decided to put some time into writing a lengthy review, you'll have loads of space to include all the details you like!
The best reviews provide accurate information about a range of aspects of the business's performance, including price, service, delivery, and quality. Whether positive or negative, you should back your review score up with as much information as possible to help other customers decide whether the company/product is right for them.
Specific details about certain aspects of your experience will also enable businesses to reap the value of your review and learn more about their customers' happiness. A detailed review with photos proves authenticity.
Good reviews should be well-written. It's important that they can be easily understood by other consumers, and proper spelling and grammar will help ensure this.
To ensure your content is as accurate and digestible as possible, avoid using abbreviations or slang. Text speak should also be avoided. In essence, we advise you to write your review as if you are writing a letter or an email to a company—keep it relatively formal in grammar and tone.
Before publishing, take the time to proofread your content for any errors, ensuring that the tone is polite and constructive, even when discussing negative experiences. An honest and respectful tone adds credibility to your review and is more likely to be taken seriously by both businesses and potential customers.
One of the most important things in a review is that others are able to see when your experience with the company in question was. If it was a few years ago, and you've only just got round to giving them some feedback, it's a good idea to make this known.
Who knows—they may have made considerable changes to their business since then. Your review can have a real impact on the actions of other consumers, so to make it as useful and accurate as possible, put a date on it.
Likewise, with times, some businesses—especially restaurants or shops—may be busier at certain times of the day or have rotating staff, which may have influenced your own experience but not really reflect the business in question as a whole.
A timescale makes the review more objective, as how a business operates, like restaurants, can depend on the day you visit.
They often say 'honesty is the best policy,' and quality reviews rely on this. Other customers look to your feedback to inform them about all manner of things, from customer service call times to the fit of a skirt, so it's essential that you are as transparent and honest as possible.
Not a 100% positive review but it does have some constructive sides. If you've got something negative to say, do so!
At REVIEWS.io, we pride ourselves on having a trusted brand and helping customers to highlight value and quality. You can test out our platform for free with our trial!
If possible, you should include some advice in your review to elevate it and make it really actionable.
This can be either for other customers or the business in question. Two good examples are:
Analyzing detailed and honest reviews can bring a myriad of ideas for business improvements.
Sometimes, it might be necessary to update your review as your experience changes. If an issue has been resolved or you’ve discovered something new about the product later on, revise your review to keep others informed. This ensures your feedback remains accurate and helpful.
Just as important as including relevant details is making sure you don't step over the mark. You should never include names of staff members at companies or non-relevant information, even if your experience with an individual is positive.
Do so, and your review may not be made public.
Additionally, refrain from including personal information like names, emails, or phone numbers in your review to respect privacy and avoid issues.
Never leave personal information in your reviews because others can take advantage of it for evil purposes.
Being abusive in an online review is not going to be useful. It is likely not to be displayed publicly if it can be proven that any libelous remarks have taken place.
We know that sometimes businesses really get things wrong, and we've all been an angry customer at some point in our lives! However, it's important to remember that the person on the other end of the line/screen is a human, just like you!
Keep your dignity and stay polite when leaving reviews online.
If your business receives an abusive or unfair review, then get in touch—we help you to manage your negative reviews and can even moderate them if necessary!
A good review includes the store name, some pros and cons, your review comments, and a short summary or conclusion if needed. Here's an example of what would constitute constructive feedback for different business sectors.
Name of store: Bob's Amazing Restaurant
Pros: list of positives, e.g. fast service, good prices
Cons: list of negatives, e.g. they ran out of soup
Review Content
Description of your experience. You can tell a short story of events if you have enough to say.
Upon arrival, I was quickly seated by a friendly member of staff who made us feel really welcome. The restaurant's atmosphere was great, and overall, the food and prices were great. The only slight complaint was that they ran out of soup, but I was offered an alternative, so it wasn't too much of an issue, especially as they were so nice.
Review Conclusion
e.g. Had a lovely meal with my family, they were really helpful even though they didn't have any soup.
Name of Business: Handyman Heroes
Pros: [List positive aspects of the service, e.g., professional staff, prompt response, clear communication, high-quality work, etc.]
Cons: [List any negative aspects, e.g., minor delays, unclear pricing, limited availability, etc.]
Review Content:
Tell a brief story about your interaction with the business. Be specific about the service you received, the communication, and any challenges or issues you encountered.
Needed to give my bathroom a makeover, and after checking out a few guys, I went with Handyman Heroes. They got back to me super fast with a detailed quote. The crew was always on time, worked hard, and kept things tidy. They were also really patient with all my questions and ideas. It took a little while to get on their schedule, but totally worth it for the awesome job they did!
Review Conclusion:
Handyman Heroes are the real deal! Even though it took a bit to get on their schedule, their work is top-notch, and they're super nice, so I'd totally recommend them.
Name of Business: The Book Nook
Pros: [List positive aspects of the store, e.g., easy navigation, wide selection, competitive prices, fast shipping, excellent customer service, etc.]
Cons: [List any negative aspects, e.g., limited payment options, high shipping costs, delayed delivery, poor product descriptions, etc.]
Review Content:
I'm a total bookworm, and The Book Nook is my new favorite place to find awesome deals on books, new and used. They've got a huge selection, and I always find what I'm looking for. The prices are great, and free shipping is a bonus! There was a small hiccup with one of my orders arriving late, but the customer service team was super helpful, and they fixed the problem quickly. Definitely impressed with how they handle things.
Review Conclusion:
If you're looking for a great place to buy books online, I highly recommend The Book Nook. You'll find what you need, and they'll take care of you if something goes wrong!
By writing detailed, honest reviews, you’re contributing to a community of consumers who rely on each other to make informed decisions. Your feedback can improve business practices, help other shoppers, and even inspire product innovation.
Every review has value, and you can make an impact by helping others make the right choices. So, when you leave your next review, use these tips to write one that stands out!
