Exceptional customer experience is what sets great brands apart. To deliver it, you need to know your audience, listen to their feedback, and respond in ways that build trust and loyalty.
Customer reviews and support play a key role in that.
Reviews reveal how customers feel about your products and services, while support interactions show how well you resolve their concerns.
Both offer valuable insights into what’s working and what needs improvement. And together, they impact your brand reputation, conversion rates, and long-term growth.
But many brands keep reviews and support in separate systems. Support teams manage tickets in helpdesks, while review data is handled elsewhere - often by marketing or operations teams.
This disconnect has a negative results:
Now imagine one dashboard that brings together your customer inquiries and real-time review data.
That’s exactly what the REVIEWS.io and Gorgias integration does. It bridges the gap between customer feedback and support, making your workflows more efficient and your customer experience stronger.
Ready to grow your brand’s reputation? Get started with REVIEWS.io to collect, manage, and leverage customer feedback like never before.
But before we dive deeper into the benefits, here’s a quick look at each platform.
REVIEWS.io helps you grow your reputation and turn customer feedback into actionable insights. From company and product reviews, to UGC and customer surveys, it’s packed with tools to strengthen your online presence.
Gorgias is a conversational AI platform for ecommerce brands, allowing teams to provide fast, personalized support across the entire shopping journey. From pre-sales questions to post-purchase retention, its powerful AI features and integrations streamline workflows and improve customer satisfaction.
As partners, we work closely with growth agencies like ShopCreatify, helping users make the most of our deep integration.
With it, you can benefit from seamless ticket management, unified data, and more opportunities to grow your brand.
Smart use of data is the key to exceptional support. But when customer reviews and support tickets exist in separate systems, agents lack the full picture.
This leads to slower response times, generic replies, and missed opportunities to improve products and services.
The REVIEWS.io and Gorgias integration fixes this by bringing everything into one place.
Agents get instant access to a customer’s order history, past interactions, reviews, survey responses, and even average ratings - all within the helpdesk.
This access to unified data allows you to:
Customers expect quick, thoughtful support. With full customer insights at their fingertips, agents can respond faster and with greater personalization.
For example, if a loyal customer known for five-star reviews reaches out about a delayed order, the agent can recognize their past engagement, express appreciation, and offer a goodwill gesture, all in one seamless response.
When reviews and support tickets are linked, it’s easier to identify trends and make proactive improvements.
Say multiple customers mention sizing issues in both reviews and support tickets. In response, you can update product pages with clear size guides.
You can also collect review attributes that give first hand insights - like how past customers rate fit according to size based on their height and body type.
It’s a simple fix that not only improves the customer experience but also reduces support tickets.
This proactive approach can help improve many areas of your business. For example:
Integration Benefits:
With smarter tools and unified data, your support team can deliver exceptional service every time.
Negative reviews can feel like a blow to your brand. If they’re ignored, they stick around to harm your reputation and discourage new customers. Worse, you miss the opportunity to recover an unhappy shopper and turn them into a loyal one.
That’s where effective negative review management comes in.
The REVIEWS.io and Gorgias integration automatically flags negative reviews and routes them to the right member of support. They can then respond from right within the helpdesk platform. And with the customer’s full history in view, they have the context to offer a personalized solution.
It’s a chance to retain valuable custom with support that goes above and beyond.
Integration Benefits:
By handling issues proactively, you turn negative experiences into opportunities for growth.
Most reviews are collected post-purchase. A customer buys a product, and a request is sent for feedback.
If you’re using REVIEWS.io, you can automate the process with customizable flows. These handle review invites and reminders, all based on your chosen triggers. It’s an easy way to collect reviews at scale.
Now imagine the same process but for customer support.
Once an agent has resolved an issue - and the ticket is closed - an automatic email or SMS asks for feedback. It lands at just the right time, when the interaction is fresh, and the happy customer leaves a glowing review about their experience.
With your flow running in the background, you can turn every support ticket into social proof. It boosts your company star rating, and because REVIEWS.io is a Google Licensed Partner, it boosts your Google Seller Rating too.
Integration Benefits:
With every support interaction, you have the chance to grow your brand’s reputation.
It’s hard to provide exceptional support when you treat every customer the same. Some need more attention, while others might benefit from tailored offers or recognition.
Without proper segmentation, these opportunities are easy to miss.
With REVIEWS.io and Gorgias, you can create detailed customer segments by combining review data and support records. Use criteria like average ratings, feedback frequency, and review attributes to group your audience effectively.
For example, identify loyal customers with consistent high ratings and ensure they receive VIP-level support. At the same time, flag customers who’ve left mixed reviews and prioritize their concerns.
By tailoring your approach to each group, you improve satisfaction and create more meaningful connections.
Integration Benefits:
Segmentation ensures your team works smarter, not harder, while creating better outcomes for every customer.
Repetitive tasks can overwhelm your support team, slowing down resolutions and leaving less time for complex cases. AI is the solution.
Gorgias’s AI Agent can handle as much as 60% of support tickets by responding to frequently asked questions in your brand’s voice and even performing actions like updating orders and canceling subscriptions. Plus, it gets smarter over time with your feedback, refining its responses and solving issues faster.
Beyond streamlining your support function, AI can help you to fill in your sales gap.
AI Agent uses data from a shopper’s website visit, from purchase intent to pages viewed, to help you boost sales and increase engagement. Like a store rep, AI Agent relieves your customers’ pre-sales hesitations with instant answers, product recommendations, and discounts.
Integration Benefits:
With AI and automation working together, your team becomes faster, more efficient, and ready to scale.
Implementing the REVIEWS.io and Gorgias integration is a game-changer, but getting the most out of it requires the right expertise. That’s where ShopCreatify comes in.
As a Shopify growth agency, they know exactly how to help brands like yours succeed.
They’ve worked with businesses of all sizes to streamline their operations, improve customer experience, and scale effectively. Partnering with them means you’ll get the setup and support you need to hit the ground running.
Here’s what they can do for you:
Having an expert like ShopCreatify in your corner means you’re not just setting up an integration - you’re unlocking its full potential.
With ShopCreatify by your side, you’ll gain the tools and expertise to create a seamless, customer-first approach to reviews and support.
From faster response times to deeper insights and better workflows, this integration has everything you need to stand out in the eCommerce space.
Ready to elevate your brand’s customer experience? Connect with ShopCreatify and make the most of your REVIEWS.io and Gorgias integration today.
