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From Social Proof to Training Data: How Reviews Shape LLM Narratives

Richard Ball
November 6, 2025
7 min read

Discover how customer reviews have evolved from social proof to AI training data - shaping how large language models describe, rank, and narrate your brand.

From Social Proof to Training Data: How Reviews Shape LLM Narratives

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Tom Goodwin
President / COO
at Clearer.io
Alla Avgustinov
Product Manager
at REVIEWS.io
Richard Ball
Sr. Manager of Demand Generation at Clearer.io
Don Kvasys
VP of UX/UI
at Clearer.io
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