Blindster’s Switch to a Smarter Review Platform for Headless Commerce

Alla Avgustinov

August 7, 2025

4 min read

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The case

Blindster is a US-based custom window coverings retailer with a complex product catalog. Though the company offers just 87 core products, each comes in thousands of configuration options, resulting in millions of unique SKUs.

Blindster’s headless setup connects millions of product variations across a small catalog. With such scale, platforms must offer deep API flexibility and minimal friction.

Pain points

When using Yotpo, Blindster found it couldn’t keep pace with their growing needs, creating friction across workflows.

Manual updates were cumbersome: Updating and reorganizing product reviews required formatting Excel files and sending them back and forth, often multiple times due to coding errors.

UGC was difficult to collect and share: Mobile users frequently encountered upload errors, making it difficult to collect and showcase customer photos and videos.

Support was slow and unresponsive: Response times stretched up to four days, leaving Blindster without the help they needed to move forward.

The REVIEWS.io fix

After switching, Blindster found a platform that worked with their business - not against it.

A fully capable API that fits their setup: REVIEWS.io provided the flexibility needed to support their headless architecture and scale across millions of SKUs.

Fast, error-free product updates: Changes can now be made directly in the dashboard, without relying on external support or manual file handling.

Reliable UGC collection and display: Photo and video reviews upload smoothly, and UGC galleries can be updated in seconds across site and email.

A screenshot from Blindster's website showing customer review images. One is highlighted to shop directly from the image.

Responsive, helpful support: Live chat access means their team gets answers quickly, and feature feedback has been welcomed and actioned.

Smarter automation with Klaviyo integration: They’ve built targeted review flows around key customer moments, boosting request conversion rates.

More control over review distribution: Reputation Manager allows them to route reviews strategically and increase their Trustpilot rating from 2.5 to 3.9.

The results

Blindster reduced manual effort by 50% after moving product updates in-house. With millions of SKUs, updating through spreadsheets was slow and error-prone. Now, changes happen directly in the dashboard or via API - no back-and-forth, no delays.

They increased review volume by 30% by rebuilding flows in Klaviyo using REVIEWS.io’s custom events. Requests are now timed for key moments - like a week after delivery or based on the customer’s time zone - and support reps can send one-off invites after helping a customer.

Migration was fast, fully supported, and seamless. Even with data export issues, 37,000 reviews were retained and live within days - with branding matched across widgets and emails.