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The REVIEWS.io Klaviyo integration has always been a powerful tool for email marketing - embedding live UGC galleries, dynamically syncing review content, triggering flows from review events.
The Review Object adds a new layer: the ability to use review data as live intelligence across your entire Klaviyo account.
For merchants who've always wanted review data to do more inside Klaviyo, this is the update that makes it possible.
Klaviyo's Application Object framework allows integrated platforms to push data in not just as one-time events, but as structured records with defined fields that the platform stores permanently against a customer profile and makes queryable across your entire account.
So now, when you connect REVIEWS.io to Klaviyo, your review data doesn't just pass through as a trigger - it lives as a proper named object you can reference anywhere, at any time.
The following attributes are available as part of the Review Object:
This update isn’t just about syncing data, it’s about what you can do with it. Here are three powerful ways to put it to work:
Because review data now exists as a structured object, it can be used as a dynamic variable in email templates - pulling in a customer's own review text or submitted photo weeks or months after it was posted.
It's a smarter way to use reviews in email marketing - messages that reflect a personal, positive experience.
Structured review data means you can filter by star rating, photo submission, and published status to identify your strongest advocates, without manual exports or workarounds.
Add Review Attributes - zero-party data like skin type, fit, or product preference collected at the point of review - and you can get very specific about who you're targeting and why.
With review data as a live condition in your flow logic, post-purchase automation becomes considerably smarter. Keep low-rating customers out of referral sequences. Move five-star reviewers into loyalty or ambassador flows.
Every automated message becomes a more considered one.
Existing customers need to re-authenticate their Klaviyo connection. Your existing data and setup are unaffected - it's a one-time step to upgrade the connection to support the new functionality.
The Review Object is available in your account immediately on completion.
The review platform you pair with Klaviyo shapes what's actually possible across your campaigns.
With the Review Object now live, the REVIEWS.io integration delivers something beyond review collection and display - it makes review data a genuine input into how you segment, automate, and personalize at scale.
Already a REVIEWS.io customer? Log into your account, go to Integrations, and re-authenticate your Klaviyo connection to activate the Review Object today.
A structured data type that makes REVIEWS.io review data natively available inside Klaviyo as a persistent object - queryable and referenceable across segments, flows, and templates at any point, not just at submission.
Review data pushes into Klaviyo as structured properties - star rating, photo submission, published status - that you can segment on directly. Add Review Attributes for zero-party data and segmentation becomes significantly more precise.
A formal recognition tier that reflects the depth of our technical integration with Klaviyo. It gives us closer platform access - which is what enables capabilities like the Review Object.
No. It's fully additive - your current flows and segments are unaffected. Start using it in new automations whenever you're ready.
