Feature – In-email review collection form

The in-email review collection form is a handy feature which lets your customers write their reviews without leaving their email client. Here’s how to set it up.


Firstly, log in to your Reviews.io account. If you haven’t got an account, you can sign up here.

Navigate your way to the Invitations >> Create/Edit Invitation Template screen

On the right hand side of the page you have the option to create a new email template. Choose “Create Simple” from the options in order to open the WYSIWYG email editor.

Once the editor opens, you’ll be presented with a preview of your current email. From the list on the right hand side of the page, choose “In-Email Form” from the “Collection Style” list.

You can now amend the email as you usually would. The page updates to show a live preview of your email automatically.

Something to note

We’ve implemented this feature as a result of customer feedback. However, it’s important to note that in-email forms are rather unpredictable by their nature, and there is no single standard for email clients to adhere to. It’s possible, therefore, that the in-email form may not display correctly in certain web clients. As such, we’ll always display the following warning when you choose to implement this option.

We recommend using the “Write a Review” button or giving your customers the option to tap on a star rating. These are the preferred methods for maximising your review conversions and ensuring a great user experience for your customers.

To start collecting reviews, sign up for your free trial today.