Manage & Collect
Online Customer Reviews: The Different Types & How To Get Them
May 2, 2019
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3 min read
The widgets you choose for your eCommerce store matter. They significantly impact the user experience by enhancing interactivity, personalization and product discovery.
With the right widgets, you can display things like dynamic product carousels and social proof through reviews and ratings - features that not only make your website more user-friendly but also build trust and credibility, ultimately boosting conversion rates.
Some widgets also offer valuable insights into customer behavior and preferences, enabling you to refine your marketing strategies and optimize your website for better performance.
Two key things to look out for in the widgets you install are speed and customization. Speed ensures optimal user experience - reducing bounce rates and increasing engagement - whilst customization allows you to align widgets with your brand identity, create a cohesive store design and tailor functionality to meet the needs of your customers.
We’ve always prioritized speed with our widget design, and recently rolled out a global update across our extensive widget library - making each one even faster than before to ensure minimum impact on your site’s loading time.
We’ve also introduced new customization options across the board, giving you more control over placement, look and functionality, whichever widget type you choose to install.
And if you’re looking to add page elements that really drive conversion rates, we have some of the most innovative and powerful widgets on the market.
Detailed reviews are a great way to help shoppers make the right purchase decisions. But sometimes there's a snippet of the customer experience you really want to draw attention to - a word or phrase that sells a product or your brand at its absolute best.
That’s why we introduced Review Nuggets. This feature allows you to select key sections of review text - or ‘nuggets’ - and publish them using the Review Nuggets widget. You can position this right next to the ‘Buy Now’ button, ensuring your nuggets have maximum impact on purchase decisions.
We’ve recorded some really impressive results with this one - like for Ocushield, a brand that reported a 10.7% boost in revenue and a 13.2% increase in AOV just 60 days after installing the Review Nugget widget.
Customization options here include color, layout and typography, and you can choose whether you want each widget to display product reviews, store reviews, or both. You can also switch auto-scroll on or off, and set your preferred autoplay speed.
UGC is powerful stuff. It’s authentic, trustworthy and engaging, and helps to boost conversion rates by selling a visible product experience.
As a REVIEWS.io customer, you can collect and manage UGC in the form of photo reviews, video reviews, and Instagram content, and publish it with our versatile UGC widgets. These come in grid, collage, carousel and story carousel form, all of which can be customized to suit your brand identity and store theme.
You can set the number of images you want to display, and whether or not to include the Instagram logo. You can also aid effortless product discovery by publishing UGC as shoppable galleries.
The best part about it is you can install unique UGC widgets across your store, making them product specific, product related or brand focused depending on the individual page and your objectives.
Understanding how customers interact with your store is key to optimizing their experience. That’s why we offer more than just review and UGC widgets - we also provide powerful analytics tools to help you turn customer feedback into actionable insights.
With AI Insights, you can analyze vast amounts of review data in seconds, uncovering trends, sentiment shifts, and opportunities for improvement. Whether you want to refine your customer service strategy, evaluate product performance, or track changes over time, AI Insights delivers data-driven intelligence to support your decision-making.
You can even compare your business against competitors, identifying strengths and opportunities that give you the edge. With practical recommendations and contextual review data included in every report, AI Insights ensures that your strategies are always aligned with what your customers actually want.
All of our widgets are super easy to install and offer code free customization. And because we know how important loading times are to your sales, our developers have ensured lightweight design and consistently fast speeds across our entire widget library. To test out these user-friendly widgets, explore REVIEWS.io with our free trial.
With seamless integration and responsive support, our widgets help you do more with the reviews and UGC you collect, as well as measure their impact on sales.
Drop us a line for any help with installation, or for one to on guidance on the right widgets to use and the right way to use them for your business goals.
