How To Collect Reviews On Facebook Business Pages

Ellie Bradford

May 10, 2024

5 min read

Facebook is the world's largest social media network with a number of features to help business owners. Collecting and displaying Reviews on Facebook is one of them - are you doing it? Find out how to get reviews on Facebook and cement your online reputation today.

Please Note:

Account details may vary. The feature is now part of the subscription

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Manage your reviews from one location

A positive online reputation is a must for every business that wants to survive and thrive in the age of digital and social commerce. Research shows that 93% of consumers read online reviews, and 84% trust them as much as personal recommendations. With around 2.9 billion monthly active users, no wonder Facebook reviews are a go-to source for shoppers looking to read product or company reviews before purchasing from a brand. As a result, the higher your rating on Facebook reviews, the better your business reputation and customer trust will be.

Business owners with a Facebook page may know that its possible to collect reviews through the platform, but do you know how?

Step #1: Add the Reviews Tab to your Facebook page

To start collecting reviews you'll first need to add that functionality to your Facebook page.

First, ensure you are logged in with your business page administrator account, then navigate to your business home page.

Step 1: First, ensure you are logged in with your business page administrator account, then navigate to your business home page.

Step 2: Click "Settings" on the top left-hand side of your business page.

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Step 3: Still on the left-hand side navigation bar, now you'll see a section named Audience and visibility. Choose Page and tagging in this section or simply search this setting in the top search bar.

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Step 4: In the Page and tagging, locate the setting Allow others to view and leave reviews on your Page. Turn the toggle next to it on to start collecting reviews on Facebook.Click "Settings" on the top left-hand side of your business page.

facebook reviews tab when enabled — (Source: EmbedSocial)

Step #2:Collect Facebook business reviews

Where can you find the Facebook Reviews link?

After enabling reviews, return to your Facebook page and click the "Reviews" tab. This will open the reviews section of your page. Look at the address bar in your browser; the URL displayed is the direct link to your Facebook Reviews page.

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You can actively share this URL with your customers to encourage them to leave reviews. Simply copy the URL from the address bar and distribute it through your preferred communication channels, such as email newsletters, social media posts, or your website.

Ok so you've now got the ability to collect reviews on your Facebook page - what's next? Well, you need to start collecting feedback. There are a few ways to collect Facebook reviews.

1. Encourage your customers to check-in on Facebook

Did you know that Facebook often prompts visitors that have recently checked-in to a place to write a review on the platform? This is an easy way to get customers to leave reviews without even having to ask them!

Encouraging people to check-in is easy:

Make sure your Facebook page is regularly updated and you have a Social Media Marketing Strategy in place. Building awareness of your brand on social will mean it's a 'desirable' place to be checking into; a place people want to be associated with.
If you're a restaurant, you could encourage people to check-in when giving out the WiFi code. In a shop, a photobooth could be set up with a reminder to post your image with a check-in. Even at events, checking in should be encouraged not only to build awareness, but also prompt Facebook to send review requests.

2. Send a Facebook review invitation email

If you don't ask, you don't get. One of the easier ways to get reviews on Facebook pages is to request your customers leave them. Sending an email out to new and existing customers to review you on social will bump your review count up in no time at all.

If you're with a review platform such as REVIEWS.io, you'll be able to set this up automatically with Review Invitation Emails. If not, you'll have to do it manually. Sign up to REVIEWS.io for free today to test out our platform and its capabilities.

email campaign template to collect reviews in REVIEWS.io

3. Write a Facebook post to request reviews from your fans

Got a lot of Facebook 'likes' but few reviews? Leverage the power of your fan base and get them to leave you reviews by addressing them with a Facebook post.

facebook post to collect testimonials — A simple Facebook post to get more reviews. (Source)

You could mention that you've started collecting reviews and would appreciate it if your loyal customers could help 'spread the word'. You'll be amazed at how many of your fans are willing to help you out and leave you a glowing Facebook review.

We asked ChatGPT and ting ding ~. Here is a template you can use as a reference.

🌟 We Need Your Feedback! 🌟

Hey [Your Business Name] family!

We hope you're loving our [products/services] as much as we love bringing them to you. Your feedback is incredibly important to us, and we'd love to hear about your experiences. If you've had a great experience with us, please take a moment to leave a review on our Facebook page. Your reviews help us grow and continue to provide the best service possible!

👉 [Insert Link to Facebook Reviews]

Thank you for being a part of our community and for your continued support! 😊

#CustomerFeedback #Reviews #SupportSmallBusiness #ThankYou

4. More Effective Strategies to Encourage Facebook Business Testimonials

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Share Review Links: Make it easy for customers by sharing direct links to the review section. Include these links in emails, social media posts, and thank-you messages to ensure customers know exactly where to leave their feedback.

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Embed Review Requests on Your Website: Use a widget to direct website visitors to leave Facebook reviews. This makes the process seamless and convenient, encouraging more visitors to share their experiences.

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Use QR Codes: Place QR codes on physical materials like receipts or posters that link directly to the review page. This allows customers to quickly and easily access your review section with a simple scan.

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Host Contests or Giveaways: Encourage participation by offering entries in exchange for reviews. This not only boosts your review count but also engages your audience with exciting incentives.

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Collaborate with Influencers: Partner with influencers to encourage their followers to leave reviews. Influencers can provide a trusted voice and motivate their audience to share their own positive experiences with your brand.

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Use SMS Campaigns: Send text messages to customers requesting reviews. Refer to services like Reviews.io to streamline the process and make it easy for customers to leave their feedback directly from their mobile devices.

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Use Facebook Ads: Promote your review page through targeted Facebook ads. This strategy increases visibility and encourages a broader audience to leave reviews. You can also run ads for the contest or giveaway or even the Facebook post to request reviews we mentioned earlier.

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Ask at the Point of Sale: Request reviews during checkout or immediately after service. This direct approach can capture customers' fresh experiences and prompt them to leave a review while their interaction with your business is still top of mind.

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Create a Review Campaign: Launch a dedicated campaign encouraging reviews. Use various channels such as social media, email newsletters, and your website to highlight the importance of customer feedback and incentivize participation.

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Follow Up with Loyal Customers: Personally ask your repeat customers for their reviews. These loyal customers are often the most willing to share positive experiences and can provide detailed, valuable feedback.

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Can I switch Facebook reviews off?

Unlike Google Reviews, which cannot be deleted or even switched off, Facebook reviews can be turned off and deleted.Although this will eradicate the prospect of you getting negative Facebook reviews, it will also mean you can't get any glowing feedback and additionally remove your overall Facebook business rating, so only deactivate after careful consideration.

Benefits of Facebook Reviews

Now you know how to get Facebook reviews, but do you know why you should be collecting them in the first place? Facebook Reviews, as with reviews from many other third-party sources, have immense value. They can:

Improve your visibility in Google - Facebook reviews will appear under your Facebook Business listing in the SERPs, even if you don't have many reviews.

Help build your social profile and reinforce any social media marketing you have in place.

Maintain consistency across your online reputation. Customers may doubt your transparency if you have a great TripAdvisor score but no Facebook reviews.

Manage your Facebook reviews with an online review management tool

Increasing and managing reviews to enhance your business reputation is not as simple as it sounds. For example, sending an email campaign to request recommendations or reviews on Facebook can be challenging. Sending individual emails is time-consuming and inefficient. You need a tool that can send mass emails or automate the process of collecting online reviews efficiently.

A long list of features that you can leverage with REVIEWS.io.

REVIEWS.io is a comprehensive online reputation management platform that simplifies the process of gathering and displaying customer testimonials. Here are some of the core features that make REVIEWS.io an invaluable tool for automating review requests, responding to reviews, and more:

Automated Review Invitations: Automated emails are sent at optimal times based on your business nature to capture customers' experiences while they are still fresh.

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Multi-Channel Review Collection: The platform supports the collection of reviews from various channels, including email, SMS, and social media reviews like Facebook business reviews or Facebook page ratings.

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Customizable Widgets: Customizable widgets that can be embedded on your website to direct visitors to leave reviews and increase business reputation.

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Review Syndication: With Reviews.io, businesses can syndicate their reviews across multiple platforms, ensuring consistent visibility and credibility. This feature helps boost your Google and Facebook presence and other review sites simultaneously, maximizing the impact of Facebook business testimonials.

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UGC and Social Proof: showcase customer testimonials and Facebook business testimonials on your website to enhance your brand’s credibility and influence potential customers by demonstrating real-life satisfaction and trust.

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Insightful Analytics: The platform provides detailed analytics and reporting tools that help businesses track review performance and gain insights into customer sentiments. These analytics can guide improvements in customer service and product offerings and help you effectively engage customers.

Summary

Facebook reviews are not just essential for your social reputation, but are likely to impact your brand reputation as a whole. Now you know how to collect reviews on Facebook Business Pages there's nothing stopping you. Go forth and harness the power of Facebook stars today!

Did you know Reviews.io can help you get reviews across the web, including on Facebook? Head over to our website or jump on live chat with one of our advisors.