If you’re running an online store, you already know that authentic customer reviews are critical to sales. But with fast-moving product cycles and constant competition, you need those reviews coming in consistently. That’s where rewards come in. With our seamless loyalty integrations, you can automatically reward customers with loyalty points, discounts, or perks every time they leave feedback. By incentivising the process, you’ll see a significant increase in review volume - and a much stronger connection with your customer base.
But improved review collection is just one reason to use a reward-based strategy. Here’s why combining reviews and loyalty delivers results across your entire business.
As an eCommerce brand, you’re competing for the attention of savvy shoppers who expect more from every interaction. They don’t just want great products - they want to feel recognised and appreciated.
Rewarding customers for leaving a review is a powerful way to do just that. Whether you use Influence, Smile.io, or LoyaltyLion, you’re sending a message that their feedback matters - and rewarding them with something of real value. That might be loyalty points to use against future purchases, or a discount on their next order.
It’s a win-win: the customer feels seen and supported, while you gain the kind of genuine, high-quality feedback that helps convert others.
The online retail space is crowded, and acquisition costs continue to climb. That’s why smart brands focus on retention marketing, because encouraging repeat business is far more cost-effective than chasing new customers.
With our loyalty integrations, especially Influence, you can create a cycle where reviews drive rewards, and rewards drive return visits. Every review earns your customer more value, and every return visit increases their lifetime value.
Better still, returning customers tend to spend more per order than first-time buyers, which means you’re increasing average order value without increasing spend on paid channels.
With tools like Influence, you can automate rewards based on actions like writing a review or completing a purchase - helping you turn everyday engagement into long-term loyalty.
This is especially effective in fast-moving verticals like fashion, beauty, and wellness, where customers often have a shortlist of go-to brands. Want to become one of them? Show customers they matter, not just once, but every time they shop or share feedback.
These ongoing, relationship-building interactions produce the kind of buyer-seller trust that’s more impactful (and longer-lasting) than any one-off promotion.
Loyal customers don’t just come back - they bring others with them.
When you reward a review, you're not just encouraging feedback; you're activating brand advocacy. Happy customers are more likely to recommend you to friends and family, and leave reviews that generate trust across your marketing channels.
You can take this even further by turning those reviews into social proof assets. REVIEWS.io makes it easy to generate shareable visuals from verified reviews, helping you build trust and engagement across platforms like Instagram, Facebook, and TikTok.
Review rewards don’t just boost loyalty - they boost visibility.
As a Google Licensed Review Partner, REVIEWS.io can feed verified feedback directly into both organic and paid search results. That means every incentivised review helps improve your Google Seller Ratings, making your brand stand out in Shopping listings and SERPs.
More stars = more clicks = more first-time buyer conversions. And once they buy? They enter the same loyalty cycle powered by review rewards.
Whether you're starting from scratch or scaling your program, we’ve made it easy to find a solution that fits your brand:
If you’re already using REVIEWS.io, simply activate your chosen loyalty integration from the dashboard to get started. We recommend Influence for the fastest, most powerful setup.
If you’re not yet using REVIEWS.io, book a demo to see how you can start collecting reviews, building loyalty, and driving repeat business - all with one smart, connected strategy.
Yes - using Influence or other integrated platforms, you can automatically assign loyalty points, discount codes, or perks for each verified review.
Yes, as long as the review isn’t incentivised based on positive sentiment, it complies with Google’s guidelines and remains eligible for Seller Ratings.
You don’t need a full loyalty scheme to get started. Influence allows you to reward reviews on their own, and scale up over time.
Yes. We support both platforms - but Influence offers the deepest, most integrated rewards experience within the REVIEWS.io ecosystem.
