According to Shopify, Shop has over 100 million buyers, and on average 32% of a brandâs customers are already using the app. That means a significant portion of your audience - both new and existing - is already using this channel as a discovery and purchase tool.
The experience is fast, personalized and designed for quick decisions, which means trust signals matter more than ever.
When theyâre visible, they build confidence and support discovery. When theyâre missing or fragmented, even strong brands can struggle to stand out.
The Shop App is a mobile-first shopping experience that gives users a single place to discover, track and buy from brands.
What started as a simple order-tracking and checkout tool has evolved into a dynamic hub for product discovery, personalized recommendations and repeat purchases. Customers use it to browse and compare products, revisit brands theyâve bought from before and check out quickly - all within the app.
For merchants, Shop represents a growing discovery surface with a ready-made audience.Â
Shop surfaces products through personalized feeds, so visibility isnât dependent on brand-name searches or paid placement. Instead, it helps merchants:
Crucially, Shop delivers this visibility without added complexity.Â
Because Shop is powered by your existing Shopify data, thereâs no separate catalogue to manage and no duplicate workflows to maintain. As long as that data is live and structured correctly, it can surface automatically in Shop.
But there is a caveat.
If you want your product review data to be visible in the Shop feed, youâll need to choose the right Shopify product review app.
The Shop app is designed for speed. Customers scroll, scan and make decisions quickly, often with limited brand context and very little time to evaluate unfamiliar products.
In that environment, product reviews do more than reassure - they actively shape whether a product is discovered, considered or ignored.
In the Shop app, products surface through personalized feeds rather than search results. Star ratings help validate relevance at a glance, signalling that a product is worth exploring.
This is where reviews stop being a âconversion toolâ and start acting as a discovery signal - helping products earn attention earlier in the journey.
Many Shop users are already close to purchase. Theyâre revisiting brands, comparing options and deciding whether to engage.
Visible reviews help remove the final layer of uncertainty by answering unspoken questions about quality, reliability and real customer experience, without requiring shoppers to leave the app.
In a feed-based interface, customers donât read deeply - they scan. Star ratings act as a visual shortcut, helping shoppers quickly filter options.
Products without visible reviews are easier to overlook, regardless of price or brand strength, simply because thereâs less information to anchor a decision.
If youâre just starting out in the Shop App, reviews are one of the fastest ways to establish trust as a DTC brand.Â
In a channel driven by visibility and traction, early reviews donât just reassure buyers - they help your products compete alongside more established names instead of starting from zero.
Customers rarely interact with a brand in just one place. When review signals in Shop align with what shoppers see on your website, in email campaigns and across other channels, your brand feels more reliable and established.
That consistency strengthens trust over time - and makes every touchpoint work harder together.
Reviews turn visibility into opportunity. Without them, discovery in the Shop app is harder to convert into meaningful engagement.
To show product reviews in the Shop App, you generally have two options: collect reviews directly through the app, or sync reviews collected through an approved third-party platform.
Shop allows verified customers to leave product reviews after purchase, directly within the app. Review requests are sent to Shop users, making it easy for customers to leave feedback without navigating back to your store or an external site.
For this approach youâll first need to collect product reviews for your Shopify store. And youâll need to do it through an approved platform with a solid Shop integration.Â
The reviews you collect can then be synced to the corresponding products in Shop.
There is a third - and more effective option; combining both approaches through two-way syncing.Â
Thatâs where the REVIEWS.io Shop integration comes in. It gives you a simple, efficient way to collect and publish more reviews in more places, without extra effort or complexity.Â
With REVIEWS.io, you get a single integration that keeps reviews consistent across Shop and your storefront.
Reviews you already own can be synced to Shop, so products appear with established credibility from day one. At the same time, reviews left directly in the Shop App can be pulled back into your REVIEWS.io account and published on your Shopify store - displayed with a Verified by Shop badge.
This two-way flow means reviews donât get trapped in one channel or duplicated across systems. Instead:
This removes unnecessary complexity. Thereâs no need to manage separate review pools, reconcile mismatched ratings or rebuild trust for each new surface.
Reviews become a shared asset rather than a channel-specific task - helping you build momentum in Shop, as well as improve your Shopify store conversion rate.Â
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âSyndicating our product reviews with Shop has been a win-win for us. We went from having 16 reviews on our Shop Store to more than 5,000. Not only that, one of our newest product listings went from having zero reviews to a 5-star rating on our website. That social proof goes a long way in helping us convert more sales, both on our online store and on the Shop app." - Nicole Gibbons, Customer Care & Logistics Manager, Hampers.com
Access a built-in audience: Reach over 100 million buyers already active in the Shopify ecosystem without starting from zero.
Get discovered in a relevance-driven feed: Surface your products based on customer behavior and interest - not just brand recognition or ad spend.
Engage high-intent shoppers: Connect with customers who are already browsing, comparing and ready to make purchase decisions.
Drive repeat purchases more easily: Stay visible to existing customers and reduce friction when they return to buy again.
Operate without added complexity: Use your existing Shopify data to power Shop without managing a separate marketplace or duplicate catalogue.
The Shop app is already shaping how customers discover and compare products. Reviews are one of the few levers merchants can actively control in that environment.
With REVIEWS.io, you donât need a new strategy or extra workflows - just a smarter way to make the reviews you already collect work harder. Sync them once, keep them consistent everywhere, and let them support discovery, confidence and conversion automatically.
If youâre ready to turn Shop into a channel that works for your brand, enable the Shop integration today.
Not yet a REVIEWS.io user? Try our product features risk free with a 14 day trial.
Shopify is the platform merchants use to build and run their online store. The Shop App is a consumer shopping app that uses Shopify data to help customers discover products, track orders and buy from brands.
You optimize your Shop App storefront by keeping product data accurate in Shopify and making reviews visible. Merchants can also customize their profile, feature products and improve local visibility in Shop.
Yes, customers can leave product reviews directly in the Shop App after purchase. These reviews are submitted by verified buyers and contribute to the productâs rating shown in Shop.
No, Shop App reviews do not automatically appear on your Shopify store. To display them on your site, you need a platform that offers two-way review integration such as REVIEWS.io.
