Black Friday and Cyber Monday are peak season for eCommerce, but theyâre also peak competition. With so many brands shouting the same messages, shoppers scroll past unless something grabs their attention.Â
UGC does exactly that.Â
Research on UGC shows that when brands use it in their marketing, 84% of shoppers trust them more, and 77% are more likely to buy.
With the REVIEWS.io + Klaviyo integration, you can drop authentic reviews and UGC straight into your email flows. So instead of relying on urgency alone, you add credibility through genuine customer experience.
From teasers to win-backs, these five UGC-powered flows turn your BFCM emails into campaigns that convert.
Shoppers start browsing long before BFCM officially begins. If your teasers only hint at discounts, you risk blending in with every other brand in the inbox.Â
UGC makes teaser emails more persuasive by showing that your products are already trusted and loved, building anticipation and credibility before your sale even starts.
Email 1: âcoming soonâ with proofÂ
Share your overall star rating alongside a recent 5-star review to set a foundation of trust. This gives shoppers confidence that whatâs coming is worth waiting for.
Email 2: product teaser with reviewsÂ
Spotlight a hero product and add SKU-linked reviews. Show that itâs already a customer favorite to spark early interest.
Email 3: proof in picturesÂ
Embed a shoppable UGC gallery block with authentic customer photos. Real-life images create excitement and prove that people genuinely enjoy your products
Donât just tease discounts. Build anticipation with proof that your products are already loved and trusted.
When BFCM launches, inboxes overflow with discounts. Shoppers are skeptical, needing proof to distinguish hype from reality.Â
Embedding reviews, ratings, and UGC turns your launch campaigns into credible, trustworthy communications that shoppers can believe in.
Email 1: sale live with reviewsÂ
Announce your discounts and support them with a block of recent product reviews, showing that deals apply to proven winners.
Email 2: personalized recommendations with proofÂ
Use SKU-specific reviews tied to customer browsing or purchase history. This way, shoppers see evidence directly tied to products theyâre interested in.
Email 3: social proof pushÂ
Add a UGC gallery showcasing lifestyle photos or videos of bestsellers. Seeing how others use your products validates your offers and drives urgency to buy.
UGC turns your BFCM launch from just another discount drop into proof shoppers can trust.
Cart abandonment is high during BFCM - often because of hesitation, not price. To reduce cart abandonment rate, you need to remove doubt and build confidence.Â
With reviews, star ratings, and authentic customer photos, you give hesitant buyers the reassurance they need to complete their checkout.
Email 1: reminder with review snippets
Display a recent review for the abandoned SKU (e.g., âFit perfectly, quality is excellentâ) to directly counter doubt.
Email 2: aggregate proofÂ
Highlight the productâs average star rating and total number of reviews. This demonstrates popularity and reinforces credibility.
Email 3: urgency + social proofÂ
Combine a time-limited sale message with a powerful 5-star review or a lifestyle photo of someone enjoying the same product. This creates both urgency and reassurance.
Skip the extra discounts. Win back carts by showing proof that others bought, love, and recommend the same product.
Many BFCM shoppers buy once and never return - unless you re-engage them.Â
UGC makes win-back campaigns effective by reminding lapsed buyers of their positive experiences while showing them that other customers are still enjoying your products.
Email 1: fresh proofÂ
Resurface reviews for products they previously purchased. Highlighting a 5-star comment acts as both a memory trigger and a trust refresher.
Email 2: social proof updateÂ
Introduce new products with a UGC gallery featuring lifestyle content from other customers. This positions your brand as fresh, relevant, and trusted.
Email 3: incentive + proof:Â
Pair a loyalty or referral incentive with authentic UGC. For example, spotlight loyalty rewards alongside photos of products members love.
UGC reminds past buyers what they loved before - and shows them why itâs worth coming back for.
BFCM often brings in new buyers who purchase just one product. Cross-sell emails are your chance to grow order value, and UGC makes those recommendations more persuasive.Â
Instead of feeling like upsells, they feel like credible suggestions supported by proof.
Email 1: after purchase with reviews
Recommend related items using SKU-linked reviews, making the upsell feel personal and trustworthy.
Email 2: social proof spotlightÂ
Share a UGC gallery showing how customers pair products together in real life (e.g., âCustomers who bought X also styled it with Yâ).
Email 3: gentle upsell with ratingsÂ
Use star ratings and review counts to present add-ons or bundles. By showing popularity and satisfaction, you make the upsell an easy yes.
UGC makes cross-sells feel like customer-backed recommendations, not pushy promotions.
BFCM is when competition peaks, and only the most credible campaigns cut through.Â
With the REVIEWS.io + Klaviyo integration, you can transform every flow with reviews, ratings, and UGC that prove your products are worth buying.Â
Itâs a deep, seamless connection that helps you build trust at scale, turning seasonal promotions into lasting customer relationships.
Discover how REVIEWS.io + Klaviyo work together to build smarter, trust-first campaigns - book a demo today.
Because inboxes are flooded during BFCM, urgency alone doesnât stand out. UGC adds proof and credibility, helping shoppers trust your brand and convert faster.
The integration connects your review and UGC data directly to Klaviyo. This means you can insert reviews, galleries, and ratings into email flows, automate campaigns based on review activity, and build smarter segments.
Customer reviews, star ratings and lifestyle photos all work well. The key is to match the proof to the flow. For example, reviews in cart recovery, photo galleries in teasers, and star ratings in cross-sells.
Collect more UGC by sending post-purchase review requests, incentivizing photo or video uploads, and making it easy for customers to share content. With REVIEWS.io, every order becomes an opportunity to capture fresh proof you can repurpose in Klaviyo flows.
