How to Use Reviews in Facebook Ads

Alla Avgustinov

February 4, 2022

5 min read

Looking for a smarter way to bring customers back to your store? With Facebook Reviews Retargeting Ads, REVIEWS.io makes it easy to repurpose your best customer feedback into powerful, trust-driven ad campaigns – all from within your dashboard.

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Account details may vary. The feature is now part of the subscription

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Build credibility, increase conversions, and re-engage high-intent shoppers effortlessly.

Start converting browsers into buyers. Get started with REVIEWS.io today.

How Are Facebook Review Retargeting Ads Used?

Facebook Reviews Retargeting Ads offer a highly effective way to re-engage potential customers using authentic, verified reviews. These ads are simple to create and allow brands to deliver relevant, trust-building content to users who have already expressed interest in their products.

A Facebook ad for The Gas Superstore their 4.6 rating and a review at the bottom.

By targeting individuals based on their on-site behaviours - such as viewing a product, initiating checkout, or visiting key landing pages - these ads bring your brand back into consideration at the right moment.

They function as modern-day word-of-mouth, amplified by Facebook’s powerful targeting engine.

A beige toaster with 5 black stars underneath showing a review

While Facebook Ads have revolutionised digital marketing, they can be complex to manage, particularly when it comes to generating compelling, personalised content at scale.

That’s where our solution stands out - by eliminating the creative bottleneck and leveraging customer voice to do the talking.

What Are Facebook Reviews Retargeting Ads?

Facebook Reviews Retargeting Ads integrate user-generated content - specifically customer reviews - into your Facebook advertising strategy. Instead of relying on traditional static creatives, you can now showcase real opinions from real customers, tailored to specific user journeys.

A speech bubble showing a past visitor, this review then in a bubble on an ad. A computer mouse clicking with £ signs around.

Imagine a shopper browsing your website who abandons the session before completing a purchase. With this feature, you can automatically serve them an ad highlighting positive feedback on the product they viewed. It’s a subtle yet powerful way to build trust and drive action.

The dashboard for facebook ads for a washing machine, showing options to input a product, title, a review to highlight, and a CTA

By combining peer-to-peer influence with personalised targeting, REVIEWS.io empowers brands to strengthen relationships with existing visitors and connect with new audiences more effectively.

These ads can be created and launched directly from your REVIEWS.io dashboard, with minimal effort and maximum impact.

All lines are blue, showing a man on his phone falling down a hole with an arrow pointing to a shopping trolley

How To Easily Engage With Shoppers Using Mobile Retargeting?

As mobile commerce continues to grow, delivering a seamless and consistent experience across all devices has never been more important. Facebook Reviews Retargeting Ads are fully optimised for mobile, ensuring your messaging remains clear, trustworthy, and engaging - whether viewed on a phone, tablet, or desktop.

Studies show that mobile-optimised retargeting ads can boost visibility by up to 50%. Our solution ensures your brand stays connected with shoppers across every stage of the buying journey, regardless of the device they’re using.

Ready to enhance your retargeting strategy with authentic content? Book a demo with REVIEWS.io today.