That’s exactly what cycling apparel brand, MAAP, wanted to achieve. So we extended the way you ask customers to leave a review, by introducing reviewer attributes- specific questions that give real consumer insight and result in feedback rich in detail.
When buying online, customers lose out on tangibility. They can’t pick things up, try them on or test them out. Whilst UGC like video review content gives a trustworthy opinion and sparks desire by showing how a product fits into their lives, it doesn’t give the finer details needed to make fully informed purchase decisions.
That’s where reviewer attributes come in. By rating specifics like fit, comfort and quality, instead of just their overall experience, past customers give shoppers far greater insight into a product and whether or not it’s right for them.
Not only that, reviewer attributes give you as a business the tools you need to improve your products or service.
Quality socks, great design. L/XL fits me well (US Men size 9).
Product review by MAAP customer
With every new feature release and upgrade, REVIEWS.io looks to benefit all end users, and that means both our customer and yours.
For your business:
For your customers:
Best service and very fast shipping!!!
Review by MAAP customer
The way we shop has changed. The ongoing global pandemic has shifted our habits online, and since it’s no longer easy for us to experience products first hand before we buy, customer reviews have never been so important.
Reviewer attributes give that deeper level of understanding, helping buyers decide if a product really suits their individual needs. They go some way to compensate for the loss of the physical shopping experience.
And for eCommerce store owners, the new online world offers potential for exceptional growth. The best way to make the most of this opportunity is to listen to your customers and work to give them exactly what they’re looking for. Reviewer attributes give you the chance to do just that.
For brands like MAAP, reviewer attributes is a crucial part of the review process. Its product development is rooted in innovation and aims to enhance both cycling performance and experience.
Understanding exactly how its products are received allows MAAP to improve based on consumer demand.Reviewer attributes also help MAAP’s customers refine their search based on specific individual needs.
All in all, review collection with added attributes makes for a better business, better service and better customer satisfaction.
Start collection reviews attributes and gain an insight into how your products perform.