Elevate your UGC With REVIEWS.io

Alla Avgustinov

July 2, 2019

3 min read

The way your customers shop is changing. Are you changing with them?

Please Note:

Account details may vary. The feature is now part of the subscription

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REVIEWS.io's UGC tools help you build trust with authentic, visual content - turning real customer experiences into shoppable, high-converting assets across your website, email, and social.

The Problem With Traditional Marketing (And Why UGC Wins)

We’ve all seen McDonald’s advertising. An impossibly juicy beefy patty sits atop a fluffy, cloud-like bun, ketchup shimmering like jewels, cheese oozing like a food stylist’s dream. But we all know the truth: what we get looks more like a squashed afterthought.

Modern shoppers are wise to traditional marketing. They know the difference between polished perfection and the real product. They’ve seen enough skinny tea scams and wilted flower deliveries to know better.

So if they don’t trust advertising - what do they trust? Each other.

And that’s where user-generated content (UGC) comes in.

Instagram leads the charge here, now influencing nearly 75% of purchase decisions. But if all that powerful content lives on social platforms, how do you bring that same credibility to your own eCommerce store?

What Is User-Generated Content (UGC)?

UGC refers to content created by customers rather than brands - photos, videos, written reviews, testimonials, and more.

It’s powerful because it’s:

Relatable: Real people, not polished perfection
Trusted: 80% of consumers trust peer content over brand messaging
Proven: Product pages featuring UGC can experience a 64% higher conversion rate

From Instagram photos to video reviews and star ratings, UGC is now essential to any modern marketing strategy.

What Is REVIEWS.io’s UGC Feature?

At REVIEWS.io, “UGC” specifically refers to visual, shoppable user-generated content - primarily:

Instagram mentions and tagged content
Photo and video reviews
Uploaded brand/customer content

Our UGC tools allow you to:

Manage all visual UGC in one place
Request permission with a single click
Tag products to make content shoppable
Publish UGC across your site and email with branded styling

You’re not just collecting content, you’re creating an experience that converts.

How Our UGC Tools Work

1. Collect and Control Instagram Content with UGC Manager & UGC Publish

Our UGC tools give you everything you need to turn real Instagram content into marketing you control.

With UGC Manager, you can:

Connect your Instagram account to pull in tagged posts, mentions, and hashtags
Combine this with photo and video reviews left through REVIEWS.io
Filter by media type and tag products by SKU
Request usage rights with a one-click permission tool

Once you've curated your favourites, use UGC Publish to:

Transform visuals into engaging, on-brand galleries
Share content across your website, social channels, or emails

Together, UGC Manager and Publish help you turn everyday customer content into powerful, compliant marketing assets - ready to boost engagement wherever you use them.

2. Create and Publish Shoppable Galleries That Convert

With REVIEWS.io’s Shoppable UGC Galleries, you can transform real customer content into on-site experiences that drive conversions.

Once you’ve curated your visual content - whether it's from reviews, uploads, or Instagram - you can tag products directly in each image or video. Then choose from layouts like carousel, collage, or grid, and fully customise the gallery to match your brand’s design.

You can place these galleries throughout your site:

Homepages for instant social proof and inspiration
Product pages to boost purchase intent
Landing pages to support seasonal promotions and trust-building campaigns

Whether you’re targeting first-time visitors or re-engaging loyal customers, Shoppable UGC Galleries keep real experiences front and center, where they make the biggest impact.

3. Power Up Your Email Marketing With UGC (Klaviyo Integration)

Your visual content doesn’t stop at your website. With our Klaviyo integration, you can embed dynamic UGC galleries directly into your email campaigns. Just drag and drop a layout into your template - then sit back as customers respond.

Use visual UGC in:

Abandoned cart flows to reignite intent
Welcome series to build trust from the first touchpoint
Flash sales and product launches for maximum engagement

This small switch can make a big difference, campaigns with UGC see up to 78% higher click-through rates.

4. Amplify UGC Across Every Channel

Once you've curated great content, don’t let it go to waste.

UGC can be repurposed to:

Post across your social channels
Enrich lookbooks, blog content, and packaging
Build Instagram Shop-style visual collections
Create in-store displays or printed material that reflects real customer experience

This isn’t just about showcasing happy customers - it’s about making every touchpoint more real, more engaging, and more profitable.

Why Visual UGC Converts (And Why It Matters)

It’s not just a trend - it’s a performance driver. Here’s why visual UGC should be part of your marketing core:

It builds trust by showcasing real people with your products
It saves budget, replacing expensive shoots with authentic content
It sets realistic expectations, reducing returns and complaints
It improves SEO with regular, user-driven content updates
It shortens the buying journey by reducing decision friction

In a world tired of overpromising, authenticity is your most powerful conversion tool.

Let Your Customers Tell the Story

It’s time to stop selling perfection, and start showcasing real experiences. REVIEWS.io’s UGC tools make it easy to elevate your marketing with content that actually converts.

Whether you're creating immersive product pages, engaging email campaigns, or social-first storefronts, authentic UGC is the key.

‍Book a demo to see how REVIEWS.io can help you turn content into conversions.