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REVIEWS.io's UGC tools help you build trust with authentic, visual content - turning real customer experiences into shoppable, high-converting assets across your website, email, and social.
Weâve all seen McDonaldâs advertising. An impossibly juicy beefy patty sits atop a fluffy, cloud-like bun, ketchup shimmering like jewels, cheese oozing like a food stylistâs dream. But we all know the truth: what we get looks more like a squashed afterthought.
Modern shoppers are wise to traditional marketing. They know the difference between polished perfection and the real product. Theyâve seen enough skinny tea scams and wilted flower deliveries to know better.
So if they donât trust advertising - what do they trust? Each other.
And thatâs where user-generated content (UGC) comes in.
Instagram leads the charge here, now influencing nearly 75% of purchase decisions. But if all that powerful content lives on social platforms, how do you bring that same credibility to your own eCommerce store?
UGC refers to content created by customers rather than brands - photos, videos, written reviews, testimonials, and more.
Itâs powerful because itâs:
From Instagram photos to video reviews and star ratings, UGC is now essential to any modern marketing strategy.
At REVIEWS.io, âUGCâ specifically refers to visual, shoppable user-generated content - primarily:
Our UGC tools allow you to:
Youâre not just collecting content, youâre creating an experience that converts.
Our UGC tools give you everything you need to turn real Instagram content into marketing you control.
Once you've curated your favourites, use UGC Publish to:
Together, UGC Manager and Publish help you turn everyday customer content into powerful, compliant marketing assets - ready to boost engagement wherever you use them.
With REVIEWS.ioâs Shoppable UGC Galleries, you can transform real customer content into on-site experiences that drive conversions.
Once youâve curated your visual content - whether it's from reviews, uploads, or Instagram - you can tag products directly in each image or video. Then choose from layouts like carousel, collage, or grid, and fully customise the gallery to match your brandâs design.
You can place these galleries throughout your site:
Whether youâre targeting first-time visitors or re-engaging loyal customers, Shoppable UGC Galleries keep real experiences front and center, where they make the biggest impact.
Your visual content doesnât stop at your website. With our Klaviyo integration, you can embed dynamic UGC galleries directly into your email campaigns. Just drag and drop a layout into your template - then sit back as customers respond.
Use visual UGC in:
This small switch can make a big difference, campaigns with UGC see up to 78% higher click-through rates.
Once you've curated great content, donât let it go to waste.Â
This isnât just about showcasing happy customers - itâs about making every touchpoint more real, more engaging, and more profitable.
Itâs not just a trend - itâs a performance driver. Hereâs why visual UGC should be part of your marketing core:
In a world tired of overpromising, authenticity is your most powerful conversion tool.
Itâs time to stop selling perfection, and start showcasing real experiences. REVIEWS.ioâs UGC tools make it easy to elevate your marketing with content that actually converts.
Whether you're creating immersive product pages, engaging email campaigns, or social-first storefronts, authentic UGC is the key.
âBook a demo to see how REVIEWS.io can help you turn content into conversions.
