Expert Opinion: AI Visibility | Coalition Technologies Webinar

Nikesh Godhania

September 1, 2026

2 minutes

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We're bringing together ecommerce expertise from across our global agency network to help define the next era of brand visibility. As AI reshapes how products are discovered, compared and recommended, this series brings the people working closest to that change into one conversation.

Across three webinar sessions, specialists from different markets are tackling the same questions: how discovery is changing, what makes a brand visible to AI, and how that visibility should be measured.

It's all to help you make sense of the noise, and actually take action.

For the US session

We’re joined by Coalition Technologies, a full-service ecommerce and digital agency with deep expertise across SEO/GEO, digital marketing and web development. They have spent more than a decade building search expertise and supporting high-growth ecommerce brands.

Here's a taste of Coalition Technologies’ perspective

AI visibility is becoming as much a reputation problem as a search problem.

AI engines increasingly draw on reviews, Reddit, social platforms and other sources of real customer experience when deciding what to say about a brand.

That means being mentioned is only part of the challenge. AI can surface the reasons to buy, but it can also surface complaints, pricing concerns, negative reviews and other objections.

Coalition Technologies are seeing authentic social proof become increasingly important in moving a brand from simply being visible to actually being recommended.

And when a brand has weak source coverage, a single negative review or complaint thread can take on more weight than it deserves.

"A broad and far-reaching presence may get your brand mentioned, but social proof in the form of authentic customer reviews and UGC is key to getting it actually recommended." Jordan Brannon, President & COO — Coalition Technologies