Expert Opinion: AI Search Visibility | Velstar Webinar

Nikesh Godhania

August 20, 2026

3 minutes

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We're bringing together ecommerce expertise from across our global agency network to help define the next era of brand visibility. As AI reshapes how products are discovered, compared and recommended, this series brings the people working closest to that change into one conversation.

Across three webinar sessions, specialists from different markets are tackling the same questions: how discovery is changing, what makes a brand visible to AI, and how that visibility should be measured.

It's all to help you make sense of the noise, and actually take action.

For the UK session

We're joined by Velstar, a Shopify Platinum Partner and full-service ecommerce agency with deep expertise across build, performance, AI and trading. They work with ambitious DTC and B2B brands on complex commerce challenges with a strong commercial focus.

Here's a taste of Velstar’s perspective

A single ranking no longer tells you whether a brand is genuinely visible. The top of the results page now belongs to AI Overviews, carousels and ads.

And the AI answers themselves don't rank pages at all. They pull together sources and surface whatever answers the question best.

Discovery is scattered across engines and agents that each draw on their own sources, so presence beats position. And the brands getting surfaced aren't always the ones you'd expect.

The thread running through all of it is what real customers say about you across the web - the signal Velstar sees doing more of the heavy lifting as AI decides who to trust.

"You need to exist and be surfaceable across all of these engines and agents, because each one draws on a different set of sources. The brands that prepare now will be the ones agents can find, trust and transact with." Eugen Bucurescu, Solutions Engineer (AI & Performance) — Velstar