Feature Release
Klaviyo Integration: How to Add Reviews and UGC to Your Email Marketing Campaigns
July 12, 2024
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3 min read
Feature Release
Support Business Performance and Growth Through Customer Surveys
October 7, 2022
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3 min read
Purchase decisions increasingly happened earlier in the journey, shaped by AI-driven search, social commerce feeds, and marketplace-style discovery rather than traditional product pages alone. At the same time, trust became harder to earn as generic and AI-generated content became more common and regulatory expectations tightened.
The updates we shipped in 2025 reflect how REVIEWS.io evolved in response to those shifts, helping merchants surface verified trust signals earlier, stay transparent with less effort, and turn real customer feedback into something they can act on.
As we start 2026, our focus remains on supporting brands as trust continues to move upstream and authenticity becomes a performance requirement, not a nice-to-have.
Customers now encounter your brand across many touchpoints before reaching a product page, which means reviews need to follow them.
In 2025, REVIEWS.io expanded where verified reviews can appear, helping you present consistent trust signals in high-intent, discovery-led environments.
Key developments included:
These updates reduced reliance on a single storefront for trust. Reviews became part of the discovery experience, not just a reassurance after the click.
Regulatory scrutiny around reviews increased in 2025, including the introduction of the UK’s Digital Markets, Competition and Consumers Act (DMCCA).
REVIEWS.io introduced platform-wide controls to help you clearly disclose incentivized reviews and stay compliant without adding complexity.
You can now mark reviews as incentivized across:
On collector pages, reviewers are asked to confirm whether a review was incentivized if you sell to UK consumers, while businesses selling outside the UK can remove this question entirely from the collector page.
Incentive badges are displayed consistently across profile pages and widgets, and you can customise the badge description or remove incentivization prompts where regulations do not apply.
Additional improvements included:
These updates help you meet regulatory expectations while giving customers clearer context for the feedback they read.
Reviews are most valuable when they connect directly to real customer experiences.
In 2025, REVIEWS.io improved how feedback is captured and analysed, particularly for Shopify merchants.
Shopify Checkout Surveys now automatically associate responses with email addresses and order IDs, making it easier for you to:
New reporting capabilities also allow you to generate insights into your best- and worst-performing products based on review data.
These changes helped move reviews from a passive trust signal to an active input for customer experience and merchandising decisions.
Another key focus in 2025 was reducing friction - both for you and for your customers.
Notable improvements included:
These updates were designed to help you collect and display reviews consistently, without increasing operational overhead.
REVIEWS.io also evolved how product decisions are made.
A new in-dashboard feature request widget gives you a direct way to submit ideas, upvote existing requests, and see how feedback shapes the roadmap.
This creates a clearer feedback loop between you and the product team, helping ensure new features are driven by real-world needs rather than assumptions.
Taken together, the 2025 updates were designed to help you:
Rather than adding features for the sake of it, the focus was on strengthening the foundations that trust depends on.
Discovery is continuing to shift earlier in the customer journey, while expectations around transparency and authenticity are rising.
In 2026, our focus is on helping you surface verified trust signals at the moments where decisions are formed, and making customer feedback easier to use across your teams - without adding operational overhead.
If you’re ready to start building trust earlier in the journey, you can get started with REVIEWS.io to collect verified reviews, stay transparent, and turn feedback into insight.
In 2025, REVIEWS.io focused on expanding where reviews appear, improving transparency and compliance controls, and making customer feedback easier for you to collect and act on.
REVIEWS.io allows you to display verified reviews across your website, social commerce platforms, and third-party shopping environments so customers see consistent trust signals wherever they shop.
REVIEWS.io provides built-in tools to clearly label incentivized reviews, show review sources, and maintain accessible, compliant review collection and display across regions.
Beyond collecting reviews, REVIEWS.io helps you turn customer feedback into insight through linked survey data, reporting on product performance, and tools that support better customer experience decisions.
