What we’re talking about here is review mining - the process of analyzing and extracting qualitative data from reviews.
It’s a practice that helps you identify patterns, trends and common sentiments expressed by your customers, which you can then use to make informed business decisions, improve your products and services, and generally enhance the overall customer experience.
We’ve spoken before about how to unlock the power of review mining, and now we’ve made it even easier by leveraging the power of AI.
The REVIEWS.io AI Assistant is essentially your review mining assistant. Instead of manually reading through your reviews, you can simply ask it whatever it is you want to know, and it’ll perform a lightning fast analysis of your data to give you a detailed answer in seconds.
It’s a powerful tool that can help you answer questions on a whole how of business goals, for example:
Product improvement: what are the most common issues or suggested improvements mentioned in product reviews?
Customer service: are there any specific keywords or phrases related to customer service experiences?
Pricing strategy: are there any common concerns or comments around value for money?
Brand perception: what aspects of your brand resonate most with your customers?
Competitor analysis: are there any strengths or weaknesses mentioned in comparison to your competitors?
User experience: when it comes to your store, are there any specific pain points or usability challenges highlighted?
You can then use the insights the tool delivers to make business decisions that drive brand growth.
As a use case example, you might ask AI Assistant why you have such high return rates on a particular product line - say a certain t-shirt. If the tool finds a common theme where color is not as expected, you can reassess your product imagery, or publish UGC galleries that show the product in real life.
If sizing is highlighted as a recurring issue, you might look to collect review attributes from past customers to help future customers pick the right size option for themselves.
It can be tough to think of questions to ask an AI assistant, especially when it comes to the critiquing of your own products or services. Knowing where to start, what to ask, and how to ask AI, can be tricky. You want to ensure what you are asking is of value and can help your brand resolve commonalities or recurring pain points that your customers are experiencing.
Below, we’ve outlined 10 prompts that you can use to ask the AI Assistant. These 10 questions are aimed at answering questions your brand may need answers to, whether that’s for product development, customer service issues, or just generally identifying areas for improvement.
We have also done the leg work for you when it comes to making the most out of your review data by asking specific questions that you need to uncover. But we’ve not stopped there, we’ve created an Insights Reports feature too which will allow merchants to access detailed insights into your review content.
Our AI Insights Reports feature is here to help you unlock the power of your reviews. Simply click the "AI Insights" button above the timeline, and get ready to dive into the analysis. You have the freedom to set filters within the timeline to refine your results and let the AI work its magic.
These reports are packed with valuable information – they showcase both the positive and negative aspects of your business, complete with specific reviews as references. But that's not all! You'll also receive practical suggestions on how to improve your operations, services, and products.
Plus, you have the option to save these reports as PDF files on your devices, so you can easily access them whenever you need a refresher. Sharing insights with your colleagues is a breeze too – simply enter their email address, and the report will be sent directly to them. To access all your generated reports, just head to the 'Analytics' section and click on 'AI Review Insights' in the main navigation.
And here's the icing on the cake – our system allows you to include competitor analysis in your reports. By contrasting sentiments related to various aspects of your business with those of your competitors, the reports provide valuable recommendations and highlight your competitive advantages. With AI Insights Reports, you can tap into the power of your reviews and make informed decisions to stay ahead of the game.
This tool is all about maximizing efficiency, so as you’d expect it couldn’t be easier to use. You’ll find the AI Assistant is located at the top of your dash, and from there it’s just a matter of asking it whatever you want to know. We’ve even included a number of question prompts to give you a little inspiration.
This is a free universal upgrade, available across all our price plans.
Before you take it for a test run we highly recommend you check out episode 21 of the ‘In Reviews We Trust’ podcast, Review Mining: How to Extract Rich Insights that Drive Growth. It’s a really interesting conversation with CRO expert Lorenzo Carreri on how to draw maximum value from the practice, and should give you plenty of ideas on how to make the most of our latest feature release.
AI-enthusiast? Explore our range of AI-driven products, including our innovative Reply With AI tool. With this tool, merchants can effortlessly generate personalized responses to customer reviews. By simply copying and pasting the suggested response your customer service efficiency be 10x faster. Learn more about how ChatGPT and OpenAI work with REVIEWS.io for better review management.
And as always, if you have any questions at all we’re here to help.