Improve Product Search and Drive Store Conversions with Boost Commerce Integration

Ruby Branston

August 1, 2024

5 min read

Are too many browsers leaving your store without making a purchase? What if you could create an on-site experience that convinces them to buy? Where they could feel confident in their choices, and find exactly what they need with ease? Two tools that can make this happen are REVIEWS.io and Boost Commerce. Together, they can help you engage and convert more shoppers effortlessly.

Please Note:

Account details may vary. The feature is now part of the subscription

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When it comes to improving conversion rates, there are two factors that have a big role to play. Trust and personalization.

Trust comes from authentic reviews and UGC. Research shows the purchase likelihood for a product with five reviews is 270% greater than a product with no reviews.

Personalization enhances the buyer journey with tailored recommendations and search results. Again, this is key to higher conversion rates. 76% of consumers say they're more likely to buy from brands that personalize.

Now imagine you can combine these elements, bringing trust and personalization together for maximum conversions. That’s exactly what the REVIEWS.io and Boost Commerce integration allows you to do.

What is Boost Commerce?

Boost Commerce is a powerful search and filtering tool built for Shopify stores, trusted by 14,000 customers. This AI-powered search and product discovery solution uses advanced machine learning to enable you to curate relevant, unique shopping experiences for every customer.

Some of its core features include:

Advanced Search Capabilities

Boost’s advanced search functionality helps users find what they’re looking for quickly and efficiently. It understands the context of search queries and offers features like auto-suggestions and spell corrections. This enhances search result accuracy.

Smart Product Filtering

With smart product filtering, customers can narrow down their search results based on things like price, size and color. This helps users quickly find products that meet their specific needs.

Personalized Recommendations

Boost’s recommendation engine offers personalized product suggestions based on user data. These keep users engaged and help them discover products they are more likely to buy.

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Watch the video below to see how to set up this integration.

How to Optimize Conversion Rates with REVIEWS.io and Boost Commerce

With our seamless integration, you can leverage your existing review data to enhance Boost’s functionality even further.

At the same time, Boost provides more opportunities to showcase your reviews. This allows you to maximize their value and impact on your store’s performance.

Here's how to use the two tools together to optimize conversion rates.

Implement Advanced Search and Discovery

Boost has a full suite of AI-powered search and discovery tools that can enhance your Shopify store. You can implement these across different areas of your site to create a seamless, intuitive shopping experience.

By doing so, you guide customers effortlessly from search to purchase.

Semantic Search

Most search engines just match keywords. But semantic search understands the context and intent behind user queries. This advanced search functionality can interpret various phrases and typos to provide relevant results.

How it boosts conversion rates:

Increases Accuracy. Ensures users find what they’re looking for, even with vague or misspelled queries.
Reduces Frustration. A seamless search experience keeps users on your site longer. It reduces bounce rates and increases the chance of conversion.

Personalized Search

Personalized search tailors instant search bar results based on individual user behavior and preferences. By analyzing past searches and interactions, it provides more relevant and personalized product suggestions.

How it boosts conversion rates:

Increases Relevance. Shows products that align with user interests, increasing the likelihood of purchase.
Enhances User Satisfaction. A personalized experience makes users feel understood and valued. This drives loyalty and repeat business.

Personalized Recommendations

Boost’s recommendation engine suggests products based on user behavior, browsing history, and preferences. These recommendations can be displayed through widgets on the homepage, product pages, collection pages, and cart pages.

How it boosts conversion rates:

Encourages Additional Purchases. Personalized suggestions entice users to explore more products, increasing average order value.
Enhances Engagement: Keeping users engaged with relevant recommendations reduces cart abandonment rates.

Add Star Ratings for Trust and Social Proof

By integrating REVIEWS.io, you can automatically show the average rating for each product listed in a Boost widget. The data is pulled through for you, with no coding skills required.

This builds trust by providing visible social proof and increases your store’s credibility. High ratings reassure customers about the quality and reliability of your products, making them more confident in their purchasing decisions.

How it boosts conversion rates:

Reduces Hesitation. Clear, positive ratings can alleviate buyer concerns, leading to faster and more decisive purchases.
Enhances User Experience. Trustworthy ratings contribute to a more transparent and satisfying shopping experience, encouraging repeat business.

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Allow Users to Filter by Reviews Ratings

You can also use the integration to add a reviews filter to search results. This enables customers to sort products based on their star ratings.

This functionality enhances the shopping experience by improving product discovery and helping customers quickly locate high-quality items. A star rating filter also boosts user satisfaction by allowing customers to make more informed decisions and feel more confident in their choices.

How it boosts conversion rates:

Streamlines Decision Process. Users can efficiently filter out lower-rated products, accelerating their decision-making and reducing time spent searching.
Increases Trust. Prioritizing top-rated products builds confidence in the quality of your offerings, encouraging more purchases and fostering customer loyalty.

Use Review Data for Smarter Merchandising

As well as adding a reviews filter to search, you can strategically arrange collections and recommendations based on product star ratings. This allows you to promote top-rated items more prominently.

This approach highlights quality products and draws more attention to well-reviewed items, boosting customer confidence and making them more likely to trust their purchasing decisions.

How it boosts conversion rates:

Drives Higher Sales. Highlighting popular, highly rated products encourages more purchases by showcasing items that other customers have positively reviewed.
Optimizes Product Placement. Strategically placing top-rated items increases their visibility and appeal, making them more attractive to potential buyers.

Improve Your Conversion Rates with REVIEWS.io and Boost Commerce

Combining the strengths of REVIEWS.io and Boost Commerce can significantly enhance your e-commerce store's performance. These two apps work seamlessly together to create a more engaging, trustworthy, and efficient shopping experience.

By leveraging advanced search and discovery features alongside authentic customer reviews, you can drive higher conversion rates and boost sales.

As an existing REVIEWS.io customer, you can add Boost as a bolt on from your dash. You’ll also enjoy reduced pricing, with $50 off your chosen Boost price plan.

See how to get started with this integration today.