Manage & Collect
Why you Shouldn't Sign a 12 Month Contract With a Reviews Partner
April 14, 2021
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3 min read
But are you ready?
Well, if any of the following scenarios apply to you, it’s time to make reviews part of your eCommerce business strategy.
You’ve noticed some negative reviews around your products or service on third party platforms that are out of your control, and you want to fix the issue before it causes a dip in sales.
You don’t need to ask for feedback for reviews to appear. Unfortunately, when they’re given without request, it’s usually because someone has something they want to complain about.
It’s a consumer driven world, and how your brand is perceived is largely down to what others have to say about you, but by collecting reviews you can gain an element of control over your reputation.
Choosing the right solution will allow you to encourage positive reviews that outweigh any negative opinion, as well as giving you the opportunity and the necessary tools to handle negative reviews in a way that transforms them into a positive outcome.
So, if you want to accelerate business growth by presenting your brand in the best light possible, you’re ready to start collecting reviews.
Your competitors are ranking higher than you in search results, and what’s more, they’ve got star ratings next to their products. For the customer, it’s an easy decision which link to click.
By collecting reviews through a Google Licensed Review Partner, you can dramatically improve your sites performance in search engine results. Customer feedback will contribute to your Google Seller Rating, placing stars alongside your Ad campaigns and Rich Snippets in organic search results.
These stars not only drive you higher up the ranks, they give you credibility. Product reviews have a huge impact on the customer journey, acting as a form of social proof that boosts click through rates and ultimately drives sales.
You can take this even further by including video reviews that offer real insight into your products. These are far more influential than written reviews, as they allow potential buyers to experience your products before they buy. They’re also great for driving online brand engagement.
So, if you want to boost your online visibility, subsequently improving click through and conversion rates, you’re ready to start collecting reviews.
ou know your products are great - but turning that quality into lasting customer relationships can be a challenge. Maybe you’re struggling to drive repeat purchases, or you’re not seeing the referrals you expected.
That’s where reviews come in.
Customer reviews aren’t just about public feedback, they’re a powerful tool for building loyalty. Asking for a review shows customers that you value their opinion. It’s a simple way to say “thank you,” while also gathering insights that can help you improve. This added touchpoint makes your brand more human and more trusted.
Reviews also shine a light on what you’re doing well and where there’s room to grow. You can’t fix what you don’t know - and who better to highlight opportunities than the people using your products? Their feedback helps you improve service, fine-tune your offering, and better understand what your market truly wants.
And perhaps most importantly, reviews act as digital word-of-mouth. They build trust with potential buyers who are still deciding whether to give you their business.
So if you're ready to understand your customers better, meet their expectations, and build the kind of brand people come back to, it’s time to start collecting reviews.
You want to make your brand stand out and drive traffic to your site but creating your own video content or other marketing assets is time consuming and costly.
By asking for reviews, in particular video reviews, you’re getting user generated content that requires minimal effort on your part, doesn’t cost you the earth, and is completely unique from anything your competitors are using.
As marketing assets, video reviews are a game changer. They’re what customers are looking for to inform their purchasing decisions - not heavily produced ad campaigns, but genuine, trustworthy sources of first-hand experience.
So, if you want an authentic approach to marketing that’s both cost effective and conversion driving, you’re ready to start collecting reviews.
You’re selling a similar product or service as your rivals, and at a lower price point to boot, but they’re still converting at a higher rate than you.
If that’s the case, there’s a fair chance your competition is using feedback as social proof. They’re capturing the market because customers are swayed by positive reviews that give them confidence in who they’re buying from.
To take some of that market share for yourself, you need to start collecting reviews of your own.
Well, once you’ve got a company listing with a review platform like REVIEWS.io, it’s easy to get the ball rolling. Simply direct customers to your review profile page to start collecting feedback that will help with all of the above.
If you want to automate the process, and start using review content for maximum benefit, create a plan that suits your company and its goals, be that improved search rankings, better customer service or increased brand engagement.
To sum it up, reviews get you seen, give you credibility and boost your bottom line. Add a listing for your eCommerce store today – you’re ready!
