When it comes to online reviews, Google one is of the most important places to collect. In order to maximise your review count and visibility online, you'll have to be proactive. Learn how to ask for Google reviews the RIGHT way today and see your conversion rate soar.

If you've arrived at this article, hopefully, you'll already know a fair bit about Google reviews, but just to be sure, let's do a little recap of the benefits.

Why ask for Google reviews anyway?

If your goal is the get more Google reviews, you'll first want to implement a strategy that involves asking customers at multiple touch points.

Why? Well, when left to their own devices, customers can be pretty passive when it comes to leaving reviews. However, ask, and the majority will be more than willing to leave a review on the platform of your choosing.

Benefits of Google reviews

When you start asking for and collecting Google reviews, you'll begin to see a host of benefits. With a steady flow of review invitations and customers directed to Google, your review total will increase, and more reviews attract more customers!

As individuals, we feel safer following the crowd. The path is tried and tested, therefore more than one person can't be wrong. If shoppers can see numerous others like themselves have used your service and voiced their experience, they'll also want in. With more people driven to read your reviews, all your organic Google reviews can also be highlighted, your once potentially untapped positive source becomes a socially proven geyser.

The importance of increasing your Google review quantity and a solid review rating are backed by 46% of consumers considering review quantity as the second most important factor when researching reviews, just pipped to the post by 54% stating average star rating comes in first. They improve visibility, rankings, click-through rate and much much besides.

When your collection strategy is all set in place, follow the tactics below to make sure your review requests get a good response.

1. Ask at the right time


Asking for Google reviews isn't as easy as firing them all out in one go and hoping for the best. Whenever you're requesting a review from a customer, it's important to consider your timing carefully.

After all, sending a review request before the order has even been completed may lead to confusion and frustration. As a general rule of thumb, we advise sending a review request - whatever the method - when the transaction has completely finished, and, preferably, when the customer will have had a chance to experience the product/service.

2. Use the right method

Before you even get onto writing your email, you need to consider how you're going to ask your customers for a review. Just as with timing, it's important here to put yourself in the shoes of your customers and consider the most suitable collection method for your audience.

There are a whole host of methods you can try to collect Google reviews:

  • In-store
  • Email
  • SMS
  • In-Email Forms
  • On-site
  • Asking on social

Which is the most appropriate for your customers? If you're a high-tech business, SMS might be best, whereas if you rely on building closer relationships with your clients, Emails or asking in person might be best.

3. Add personalisation

When asking for a Google review, your request should be as personalised as possible, not only for the customer, but for your brand. Include the customer's name and any details about their order if possible, such as the item they purchased.

When it comes to branding, Review Platforms such as Reviews.io make it easy for you to completely customise your review requests so that they're in keeping with your brand. Including things like your logo, brand colours and imagery make the invite seem more official to increase trust and conversions.

4. Show your appreciation


One of the most important things to include in both review requests and responses is a thank you. Remember, customers are doing you a favour when they leave you a review - you might need to sweeten them up a bit first.

There's never in harm in beginning by thanking the recipient for their custom. You can also emphasise how much getting their feedback matters to you to big them up that little bit more.

5. Make it as easy as possible

The most important piece of advice we have when asking for Google reviews is to make the process as easy as possible for your customers.

Just saying, 'we'd really appreciate it if you left us a review,' leave the customer with a lot of figuring out to do. Whereas, an email that gives detailed instructions on how to leave feedback is much more likely to convert.

Ideally, you will link to your Google My Business profile in the review invitation so customers have to complete as few steps as possible.

Google review request template

Unsure exactly how to word your Google review invitation? We're here to lend a helping hand. Our google review request template below is polite and professional whilst remaining friendly. Just don't forget to fill in the square brackets with the customer's details!


Thank you so much for purchasing [PRODUCT NAME] - we hope you were happy with your order.

We're so glad you chose to shop with us. We value each and every one of our customers and are always trying to improve to bring our customers the best experience possible.

Would you be kind enough to leave us a Google review [INSERT LINK TO MY BUSINESS PROFILE]? It only takes a few minutes and we'd be eternally grateful! Just click the button below to go to our Google Business page and leave us some feedback.


In the meantime, if you have any questions or need help with anything, please don't hesitate to get in touch with our customer helpline on 01459 297057.

Best wishes,


Blog summary

Before you even start writing your Google review request, sort yourself out with a review collection strategy. You'll also need to decide the best time to send and method to use for maximum conversion.

The most successful review requests make things as easy as possible for the customer, whilst subtly winning them over, so make sure to prioritise these aspects when asking for Google reviews.

Want help asking for Google reviews? Head over to our website or jump on live chat with one of our advisors and we'll point you in the right direction.