With REVIEWS.io, you can seamlessly collect and display Google reviews to strengthen your reputation and showcase customer feedback directly on your website.
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Account details may vary. The feature is now part of the subscription

Add reviews to your website

Whether you want to boost credibility, improve SEO, or drive conversions, adding Google reviews to your website has never been easier.

For businesses looking to maximize the impact of customer feedback, focusing on getting more 5-star Google reviews for your eCommerce store can help drive trust and sales.

Why Add Google Reviews to Your Website?

When potential customers visit your website, first impressions matter. Displaying Google reviews builds trust by showing real experiences from your customers. It also enhances transparency and can lead to improved SEO rankings, thanks to fresh, user-generated content that search engines value.

Ensuring a steady flow of customer feedback is just as important, and making it easy for customers to leave a review directly on Google Maps can help maintain a strong review presence.

For businesses looking to collect more customer feedback, understanding how to ask for Google reviews effectively can make a significant difference.

But how can you embed Google reviews on your website effectively? Let’s explore the best methods.

3 Ways to add Google Reviews to your website

Your understanding, business size and budget will determine which of the below options is the best for you.

1. Embed Individual Reviews Directly

Google now allows you to embed individual reviews directly from your Google Business Profile:

  1. Visit the Google Maps page for your business.
  2. Navigate to the “Reviews” section.
  3. Click the three dots next to the review you want to share.
  4. Select Embed Review and copy the provided code.
  5. Paste the code into your website's HTML where you’d like the review to appear.

While straightforward, this method only allows embedding one review at a time and doesn’t create a widget for displaying multiple reviews.

2. Use a Google Reviews Widget

For a more dynamic and automated solution, you can import your Google reviews into REVIEWS.io and display them using one of our customizable widgets from the library.

  • Reviews are imported through a CSV file following strict guidelines, ensuring only eligible reviews are included.
  • Once imported, these reviews can be displayed on your website through our customizable widgets.
  • The widgets automatically update with new reviews, keeping your site up-to-date with fresh customer feedback.
  • No coding knowledge is required to implement the widgets, and they can be styled to match your website’s design and branding.

Additionally, using REVIEWS.io gives you access to powerful tools like review moderation and analytics, allowing you to manage and track your reviews effectively.

If you had any question about this, let’s have a chat with our team to fully understand how to display google review with Reviews.io’s widget

3. Leverage the Google Places API

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For those with development resources, the Google Places API provides a customizable way to fetch and display reviews. This approach allows you to:

  • Pull in real-time review data from Google.
  • Design a bespoke widget that fits your website perfectly.
  • Gain full control over how reviews are displayed.

Steps to use the API:

  1. Obtain your Place ID from the Google Place ID Finder.
  2. Use the Place ID to fetch reviews via the Google Places API.
  3. Develop a custom widget or module to display the reviews.

This option is ideal for larger businesses with technical expertise but may be too complex for smaller operations without a development team.

The Benefits of Displaying Google Reviews

Integrating Google reviews into your website isn't just about showcasing customer feedback - it’s a strategic move that enhances credibility, boosts engagement, and improves search engine visibility. 

Here’s how displaying Google reviews can benefit your business:

1. Build Trust and Social Proof

Customers rely on reviews to make informed purchasing decisions. Displaying Google reviews on your website provides social proof, showing potential buyers that real people have had positive experiences with your business. 

When visitors see a steady stream of authentic, positive reviews, they are more likely to trust your brand and feel confident in making a purchase.

2. Improve SEO and Search Visibility

Search engines prioritize fresh, user-generated content. Embedding Google reviews on your site ensures that you regularly publish relevant, keyword-rich content that search engines value. 

This can help improve your organic rankings, making it easier for potential customers to find your business when searching for products or services like yours.


Additionally, reviews contribute to local SEO by reinforcing your presence in Google’s search results and Google Maps, helping you attract nearby customers who are ready to buy.

3. Increase Website Engagement

Engagement metrics - such as time spent on a page - are key indicators of a website’s effectiveness. A well-placed Google reviews widget can encourage visitors to interact with your site, read through reviews, and explore your products or services in more detail. 

The more time users spend engaging with positive customer feedback, the more likely they are to convert.

4. Drive Conversions and Sales

Trust leads to conversions. When potential customers see positive feedback from others, they’re more likely to feel confident about your products or services, reducing hesitation and increasing checkout rates. 

By embedding Google reviews on key pages, such as product or service pages, you reinforce trust at critical moments in the buying journey.

5. Strengthen Brand Reputation

A strong reputation is essential for long-term success. Displaying Google reviews demonstrates transparency and shows that your business values customer feedback. 

Actively collecting and showcasing reviews signals to potential customers that you are confident in your product or service quality and that you prioritize customer satisfaction.

Displaying Google reviews on your website is more than just a trust signal - it’s a powerful way to enhance the customer journey. By making authentic feedback easily accessible, you provide potential buyers with the confidence they need to make informed decisions.

At the same time, customer opinions can evolve. Knowing how to edit or remove a Google review ensures they have control over their shared experiences, keeping feedback relevant and up to date. This helps maintain an accurate representation of your business while reinforcing transparency and trust.

Ready to Add Google Reviews to Your Website?

REVIEWS.io makes it simple to display Google reviews with our easy-to-use widgets. 

Whether you're embedding individual reviews, using our dynamic review widget, or leveraging the Google Places API, you’ll reap the rewards of greater transparency and customer trust.

Get started with REVIEWS.io today!

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