If you’re new to the solution, WooCommerce is a simple to use plugin that lets you turn a WordPress site into a customised, fully functioning eCommerce store.
Once you’re up and running, one of the best ways to add credibility to your site is to collect verified, authentic customer feedback. With a platform like REVIEWS.io, you can collect company reviews that build your overall reputation, as well as using our WooCommerce Product Review Plugin to add conversion driving content to each of your product pages.
And because we’re a licensed partner, both company and product reviews can be carried over to Ads, Rich Snippets and Google Shopping results, and earn you Google Seller Ratings and Stars.
Both company and product reviews are important - they go hand in hand to support each other - but you’ll see the following benefits from product reviews in particular:
1. Product reviews increase click through rates - when using a Google Licensed Partner, product reviews contribute to your Google Seller Rating, and Stars will be displayed in product search results and Ads. Stars earn you trust, and trust increases click through rates.
2. Product reviews keep customers on-site - as part of the buyer journey, customers look for assurance on whether to buy from you. They want information on service, delivery, quality. Having this on-site from various independent sources (i.e. your past customers) will prevent them from looking elsewhere.
3. Product reviews drive conversion - Product reviews the most trusted sources of information. Buyers want to know if a product suits their needs, if it does what it claims to, how it works etc. When they read, or even better see, this kind of detail from other users, it moves them one step closer to the checkout.
For more information on the WooCommerce Product Review Plugin, contact us via live chat or see our WooCommerce support article for full installation instructions.