
How Melin Optimizes SMS Marketing and Review Collection with REVIEWS.io + Attentive

Value-Based Pricing: Your Key to Differentiation and Customer Retention

Whether campaign related or transactional, an SMS is an efficient line of communication. Since a large percentage of the adult population have a mobile phone on them most of the time, it allows you to contact them wherever they are.
It’s direct, it’s personal, and it’s pretty much instant. So what are the benefits for your brand?
For direct to consumer brands in particular, SMS marketing is a powerful tool:
SMS marketing can be campaign driven or transactional, used to highlight promotions and rewards, gain customer feedback, or share timely updates.
For transactional messages, an effective strategy ensures customers are updated throughout the entire purchase process. Consider the following touchpoints:
With all transactional messages, consider timing carefully. You want the customer to know exactly who it’s from and what purchase it relates to.
Consumers have come to expect more from the brands they buy from. They’re no longer satisfied with impersonal transactions, and now look for authentic experiences.
SMS marketing adds a personal touch. The extra consideration given, particularly throughout the purchase process, strengthens the customer experience, encouraging trust, retention, loyalty and positive word of mouth.
And once a customer is invested in your brand, they’re more likely to leave you glowing feedback. Again, you can use the power of SMS marketing here to drive review collection, with SMS review invites being 3x more effective than email requests.
REVIEWS.io’s price plans all come with our SMS Quick Invites feature, helping you connect with your customers where it counts. Visit our SMS review collection page to find out more, or start your free REVIEWS.io trail today.