Google provides both businesses and customers with a free platform to leave and receive feedback. This is wonderful news for increasing visibility in the SERPs (Search Engine Result Pages), but how do you get all of these wonderful benefits on your site too?
Well, it turns out it's quite tricky to get Google Reviews on your website in 2019. They used to be relatively easy to embed a few years ago, but Google has since phased this solution out.
However, all is not lost. There are still a few other ways to get those shiny stars on your website.
Your understanding, business size and budget will determine which of the below options is the best for you.
The easiest way to get Google reviews on your site is using a widget. These are relatively easy to install on most CMSes, such as Wordpress.
These are usually free, or very low cost, but can be slightly temperamental. Widgets are not always guaranteed to work correctly, or work at all, as they can have bugs or be incompatible with certain systems.
And whilst most widgets require a quick click-to-install process, some demand extra steps which can be confusing.
Perhaps the easiest way to get those Google stars on your site is by using a review platform, such as REVIEWS.io.
Review Platforms gets stars onto your website using widgets, only all the work is done for you - there's no need to get involved with coding. They usually work automatically and are extremely simple to set up.
Plus, you'll have the Review Platform's customer service team to guide you every step of the way, should a problem arise.
This is just one of the many benefits of collecting reviews on a professional platform.
Whilst Google no longer provides an easy way to embed reviews on your site, they do still give businesses access to the API.
If you have a team of developers, the API can be used to create a tailor-made system that communicated with Google to automatically pull in review data.
Of course, this is a more time-consuming method, and may be tricky for smaller businesses with little technical knowledge.
There's no doubt about it: adding Google Reviews to your website is a win-win. It may take a little bit of time and money, but when done right, the rewards are huge. You'll see an increase in on-page trust, make your customers more informed, and as a result, see a boost in conversions.
Want to know how Google Reviews would look on your site using a Reviews.io widget? Take a look at our Review Publishing page to find out!