There are three stages in any company review strategy. Collection of reviews, managing reviews and publishing reviews. This post talks about publishing reviews, specifically on your own website.

By adding reviews to your website you are giving customers an opportunity to learn about your business from other customers. The online opinions of previous shoppers is fast becoming one of the most important influencers in online consumers' buying processes. You can tell your customers how fantastic your brand is until you're blue in the face, but your opinion as he business owner is never going to be as valued as that of your previous customers.

Shoppers want to know three things why they purchase online. Is the price acceptable, does the product do what I need it to, and is the company I'm purchasing it from trustworthy. You have direct control over the first two, because you can simply ensure you are competitive and provide enough product information for a shopper to make an informed choice.

But how do you show how trustworthy your brand is? Of course, you must ensure your website covers the basics (secure checkout, prominent privacy policy, terms and conditions and delivery/returns policies). Displaying testimonials from past customers will give your potential shoppers the extra push they need to buy from you.

So, how do you show off your quality? It's simple, just implement a reviews widget on your website. There are a number of widgets available from Reviews.io and each has its own application on your site.

Trust Badges

The Trust Badge is a small, to the point, dynamic reviews badge to be placed in a prominent position on your home page (ideally), so that new visitors can see immediately that you're going to be easy to do business with from the outset. The Trust Badge shows a summary of your online reputation by displaying the number of reviews you have along with your overall rating. You can also choose between the different badges designs.

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The Trust Badge also comes in a smaller version which states that you're a trusted site. It links to your company profile on Reviews.io so that shoppers can read reviews about you.

Compound Widget

This is the most popular of our widgets. It helps create trust and gives peer to peer insights on the level of service that your potential customers can expect to receive. The compound widget is fully customisable allowing you to adapt the widget to all screen sizes and use statistics from up to two review platforms.

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Dropdown Widget

A real space saver, the Dropdown widget expands on a click to reveal individual reviews. In it's closed state, it acts in a similar way to the Trust Badge by showing an aggregated review score along with the number of reviews. When opened, the last few reviews are displayed.

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Carousel Widget

One of our most popular widgets, the carousel is fully responsive and allows multiple reviews to be displayed in a small space. Visitors can scroll through recent reviews by clicking on the left and right arrows. This widget is perfectly placed near the bottom of your site above the footer. You can also choose one from our many carousel designs, including card, bulky and full width.

Floating Widget

This widget sits on the side of your website and displays your total review rating. It's a great space-saver and gives your visitors the opportunity to choose whether to read your reviews. When clicked, it expands in a light box and automatically shows your most recent reviews.

Product Review Widget

We're very proud of our product review widget - it's the most recent to be added to the range and has received rave reviews from our customers since we introduced it. Put this on your individual product pages and it will increase your on-page conversion, we guarantee it. The widget also shows Photo Reviews, created and uploaded by your customers. It's a fantastic source of user-generated content and will have a positive impact on your SEO as well.

Fully Customisable

With API access to our reviews system, you'll have full control over how your widgets look. You can create your own and import your review data to remain in keeping with your website's theme, or you can customise our widgets with your own colour to match.

Social Proof Widget

The social proof editor allows you to capture your authentic reviews into branded soial content. This can be done by incorporating customer feedback in text form with images to create a visual impactful graphic which can be shared across all marketing platforms.  

Influencer Gallery

Identify Instagram influencers who have shopped your products, have mentioned you in a post or left a review. Then reach out to those with a higher follower count to ensure a powerful collaboration to best market your brand.

Company Profile Page

Finally, all your reviews collected with Reviews.io will appear on your company profile page.

Here's some examples of how it looks:-

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Summary

Using both widgets and badges to integrate your reviews to your eCommerce platform allows you to develop customer trust and review quality. By working with a trusted reviews company you can increase your online reputation while buiding trust.

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