Manage & Collect
Why You Need to Collect Company Reviews and Where to Collect Them.
October 30, 2017
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7 min read
To add a reviews widget to your SquareSpace site you'll first need to sign up to an account with REVIEWS.io, and then log in to your dashboard and a choose the type of widget you would like to add. Copy the code to your clipboard and head over to your Squarespace website editor.
Start FREE trial to get started with this Squarespace review widget
So your Squarespace store is up and running, and you’re ready to push your online reputation with authentic customer feedback. But how do you simplify the process of collecting and publishing reviews to your site?
If you’re new to the world of online retail, it’s a question you’ve probably already asked yourself. When should you add reviews to your eCommerce store, and what’s the best way to go about it?In terms of when, well, the sooner the better. eCommerce is competitive, and the quicker you build a name for yourself, the more likely you are to succeed.
As for the rest, we’ll walk you through it step by step and show how adding reviews to Squarespace can help (if you’re already a REVIEWS.io client, you can skip straight to How To Publish Feedback with The REVIEWS.io Integration).
Showcasing consumer opinion around your brand, products and service is one of the best ways to strengthen your Squarespace site. It boosts visibility, builds customer trust, and drives conversion rates.
The difficulty lies in finding the time to manage it all. Positive reviews won’t just land on your doorstep. You need to actively encourage them. If we’re honest, very few of us can say that we’ve voluntarily left good feedback without being asked to do so.
But if you’re running an eCommerce store, collecting reviews doesn’t have to be time consuming. Our Squarespace integration simplifies the process by automatically sending review requests after a product has been received. You’ll find customers are far more inclined to leave a review when they feel their opinion is genuinely valued.
There’s an added bonus here in that it brings an extra touchpoint. Communication is key to good customer service, and a simple message of recognition goes a long way towards improving a buyer’s perception of your brand.
You can with REVIEWS.io. Our solution gives you the control to promote your success with ease, deal with negative reviews the right way, and enhance your reputation on multiple platforms, not just your Squarespace site.
Not every review you receive will be five star rated. Negative feedback is a possibility, but it shouldn’t be an issue if you handle it with care. In fact, the way you deal with a negative review can actually help improve your reputation. We give you all the tools you need to contact the customer, resolve the situation, and ask them to revise their feedback.
In most cases this results in a positive outcome – you’re publicly highlighting a proactive approach to resolving complaints, and a once disgruntled customer becomes a happy shopper more likely to buy from you again.
Good reputation management should also include displaying reviews on third party platforms. The REVIEWS.io integration doesn’t limit you to our platform alone, and as one of the few Google Licensed Review Partners, all feedback collected through us allows you to achieve and maintain a Google Seller Rating.
Our Squarespace review widget allows you to publish reviews in whichever way best suits your Squarespace site, be it a rolling carousel, or a quick snapshot of your overall rating. Here’s a few examples:
A Trust Badge is a simple yet effective way to boost buyer confidence by showing the number of reviews you have, and your average star rating.
Give customers the information they’re looking for by publishing feedback next to products with our Vertical Review Box, perfect for a sidebar on your product pages.
Enhance your product pages even further with photo reviews that show your brand in a real world context.
For maximum authenticity, you can also request video reviews from your customers. These are by far the best way to show potential buyers what your products are about and create an emotional response that inspires them to convert.
It’s not just our widgets that make review publication a piece of cake. Our Social Proof feature gives you a drag and drop tool to turn plain text reviews into impactful graphics and engaging video content to share across your social platforms.
Not all reviews were created equal. Some, like video reviews, hold more sway than others. So, when choosing which widgets to use, and indeed what type of feedback to collect in the first place, ask yourself what impact do reviews have on purchasing decisions, and focus on those that bring the biggest benefit to your Squarespace site.
The REVIEWS.io Squarespace integration offers maximum impact for minimal effort. It’s designed to be user friendly and frustration free, and helps you make the most of valuable customer reviews by using them to full effect.
