When it comes to reviews, people can be pretty passive. Although 92% of customers read online reviews, only 15% leave them regularly. Interestingly though, when approached directly, things change - a whopping 77% of customers are willing to leave a review if asked.

The key to increasing review collection is clearly directness and communication, so we've been working hard to make it easier than ever for your customers to review your products and services. In fact, we've made it so easy that customers really have no excuse not to leave you a review.

Introducing: In-Email Forms

in-email review collection Yep, you heard it here first. Our new In-Email Forms require no click-through. Customers can fill out fields - including a star rating and additional comments - from the comfort of their very own Email Application. It's fast, it's simple and as with all of our features, it's sensationally easy to implement.

Benefits of our In-Email Forms:

  • Considerably reduces the time it takes to leave a review which is likely to increase your collection rate.
  • They're easy to set up - you don't need to be tech-savvy to use our WYSIWYG email designer.
  • As with all of our collection methods, our In-Email Forms are customisable. You can change the logo, background colour, body text and call to action button to ensure your In-Email Form matches your branding.
  • Is Gmail compatible - Gmail users account for 20% of the Global Email Client Market, so this is a pretty big deal.

In just a few clicks you can send In-Email Forms for product and company reviews to customers, both new and old. A few taps at their end, and you're on your way to a boosted review collection.

Want to know more? Visit our support article to learn how to start sending In-Email Forms today.