Google has let us know that they will be dropping their Seller Rating threshold for stars to display in Google Ads from 150 to 100, starting October 2018.
Please Note:
Account details may vary. The feature is now part of the subscription

Google last updated the threshold to the seller rating program in August 2016.

The threshold is lowering to 100 verified reviews this October. The number of verified reviews is lowering due to Seller Ratings being aggregated on a country-to-country basis, a major update that will better reflect the experience of customers globally.

At we fully support this new update. This is great news and a welcome change for smaller businesses and businesses selling in one country.

Callum Mckeefery, CEO

Google's new requirements as of October 2018:

  • 100 verified reviews per country, within a 12 month period
  • Rating above 3.5 stars

From October, businesses can collect 100 verified reviews to see their stars in their Google Ads. Searchers will only be able to read reviews specifically to their location, improving the review experience for businesses and consumers alike.

You can find out more about Seller Ratings and Stars by visiting our website, and how can help your business see your stars in the listings and secure your reputation online.

Google Seller Ratings is proven to boost your click-through rates up to 17% and grow on-page conversions by up to 28%.

★ ★ ★ ★ ★
9,000+ brands rely on to scale further & faster

Book Demo

Download PDF Survey

2023 State of Reviews

Changes in Consumer Buying Behaviour

Similar Posts