4 Ways To Show Customers You Care This Mother's Day

Don Kvasys

March 14, 2023

5 min read

Mother’s Day is a major moment on the retail calendar - but it’s not just about sales. It’s an opportunity to show your customers that you value their support, deepen emotional connections, and encourage long-term loyalty.

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And when you build these connections thoughtfully, something powerful happens: your customers are more likely to share their positive experiences through reviews - giving you the social proof that drives more trust, clicks, and conversions.

Here’s how to turn customer appreciation into a growth strategy this Mother’s Day and how REVIEWS.io can help at every step.

1. How to Write Thank You Messages That Encourage Reviews

Saying “thanks” is easy. But when done well, it becomes a moment of customer connection, and a subtle prompt for social proof.

Ways to make gratitude more meaningful and review-friendly:

Send post-purchase thank-you emails that include a short, heartfelt message and a direct review invite using REVIEWS.io’s in-email forms.
Include a handwritten or branded thank-you note in the packaging - simple but surprisingly powerful.
Mention your social handles to encourage UGC and tagging, especially when paired with a branded hashtag like #MothersDayWith[YourBrand].

‍REVIEWS.io Tip: Embed a review form in your thank-you email so customers can leave a review without leaving their inbox. This drastically improves response rates and helps you collect feedback while the positive sentiment is fresh.

2. How to Add Post-Purchase Value That Builds Loyalty

Your product solves a problem, but adding thoughtful content, guidance, or ideas helps your customer get more out of their purchase and your brand.

Tactics to improve the post-purchase experience:

Create a “How to Use This Gift” guide - for example, care instructions, creative gifting ideas, or ways to repurpose packaging.
Send regular emails with product tips, stories, or curated recommendations that align with Mother’s Day themes.
Add review highlights to these communications to keep trust-building front and center.

REVIEWS.io Tip: Use the Klaviyo integration to auto-pull relevant reviews into post-purchase emails. Customers will feel validated in their choice, and more likely to buy again or refer a friend.

3. How to Use Social Media to Publicly Celebrate Customer Stories

Social media is where you can turn private moments of appreciation into public displays of community.

Ideas to highlight customers while strengthening your brand voice:

Repost user-generated content (UGC) that features your product being gifted or unboxed.
Create a recurring review series like #TestimonialTuesday or Customer Love Friday using branded review graphics from REVIEWS.io.
Spotlight reviewers by name (with permission) or initials to personalize the content and build a community vibe.

REVIEWS.io Tip: Use the UGC Manager and Social Proof tools to find great customer content and turn it into on-brand social posts in minutes - no design team needed.

4. How to Use “Surprise & Delight” Campaigns to Boost Reviews and Retention

People remember how your brand made them feel. Small, unexpected rewards go a long way toward creating brand advocates.

Ways to implement surprise and delight for Mother’s Day:

Randomly reward reviewers with gift cards or product samples.
Run a limited-time “Buy One, Gift One” promo to encourage gifting and increase AOV.
Include a review incentive in your post-purchase flow (e.g., 10% off their next order after leaving feedback).

‍REVIEWS.io Tip: You can easily track and filter reviews by campaign or product to measure the success of your Mother's Day initiatives and reuse positive quotes in future promotions.

Final Takeaways

The most powerful marketing doesn’t always come from your brand. It comes from your happy customers.

This Mother’s Day, take a moment to thank them, support them, and invite them to share their stories. In return, they’ll reward you with loyalty, love, and the kind of social proof that keeps your brand growing.

Want to collect more reviews and put them to work across your marketing? Book a demo to see how REVIEWS.io helps brands turn customer appreciation into long-term success.